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TRANSCRIPT
Mobile Commerce
Revenue
$284B by 2020
* BI Intelligence 2016 Mobile Commerce Report
45% of Total
eCommerce
T h e t o t a l t e c h a n d m e d i a a t t e n t i o n u p f o r g r a b s i s e n o r m o u s
m o r e t h a n h a l f t h e w a k i n g d a y i s s p e n t o n t e c h a n d m e d i a
NEW INNOVATIONS IN RETAIL
As Consumers’ Engagement with Mobile Devices increase
New Opportunities Open for Brands to Reach Consumers
Conversational CommerceImmersive Experience Better Engagement
BOTS NATIVE VIDEOVR
Seamless Content
BIG COMPANIES ARE DOUBLING DOWN ON
VIRTUAL & AUGMENTED REALITY
FACEBOOK ACQUIRES OCULUS FOR TWO BILLION DOLLARS
GOOGLE INVESTS $542 MILLION IN MAGIC LEAP
APPLE ACQUIRES FLYBY MEDIA
N e w c o n s u m e r b u s i n e s s e s a r e b e i n g b u i l t o n m e s s a g i n g p l a t f o r m s
t h i s w i l l e x p a n d a s m e s s a g i n g b o t s b e c o m e m o r e u b i q u i t o u s
C o n s u m e r s l o o k e d a t n a t i v e a d s 5 3 %
m o r e f r e q u e n t l y t h a n d i s p l a y a d s
Native ads registered 18% higher lift in purchase intent and 9% higher lift for
brand affinity responses than banner ads
HOW TO IMPROVE UX AND CONVERSIONS
Small Improvements in Your Mobile Strategy Can Provide
Significant Benefits and Revenue
Improve ConversionsIntegrated Solution Greater Sophistication
HOLISTIC
APPROACH
SEAMLESS
PAYMENTS
DATA, DATA,
DATA
OPTIMIZE
CHECKOUT
Clean UX