you want it when?!? content strategy for an impatient world
DESCRIPTION
Content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more. To meet these requirements, we must increase the velocity of content and build out a useful content strategy. That means stripping out inefficiency and creating content development workflows that eliminate wasted time. Most publishing systems are ill-equipped for flexible, fast, and changeable production. Instead, they are intended to support a manufacturing process, in which the result is static (like print or PDF). For today’s workflows, this approach is not good enough. We must increase our velocity so that we can support the requirements that are coming.TRANSCRIPT
“You want it when?!?”
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Sarah O’Keefe@sarahokeefeLavaCon 2013
Sarah O’Keefe, @sarahokeefe
❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina
❖ Coauthor with Alan Pringle of Content Strategy 101
❖ Interested in intersection of content, publishing, and technology
Flickr: mytmossWe need velocity.
Content strategy Support the
organization’s business goals using information
and information products.
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Velocity and content strategy…
Know the business
Align with business goals
Style guides and terminology
Voice and tone
Production systems
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Intelligent content
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Integration
Know the businessAlign with business goalsStyle guides and terminologyVoice and toneProduction systemsIntelligent contentIntegration
How do we make it happen?
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Operations need to be impeccable.
Authoring velocityFlickr: pedrosz
Reduce, reuse, recycle
Editing velocity
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Controlled language software
Production velocity
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Production system must automate formatting.
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Distribution velocity
Localization velocity
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Good source contentMachine translationAutomated formatting (again)
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Global content strategy
should be redundant.
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Globalization drives content strategy.
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Efficient localization is a basic prerequisite.
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What drives efficient localization?
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HINT: It’s not the service provider.
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It’s the quality of the input.
Localization:just along for the ride.
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A computer can do morethan a typewriter.
Low-quality source content = inefficient localization
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Image: NASA
In a multilingual workflow, inefficiency = death.
Image: NASA
In a monolingual workflow, inefficiency = slow death.
We cannot survive unless we evolve. Quickly.
Content has never been for the faint of heart…
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We must adapt to changes…
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Prioritize
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The old way is not going to work.
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One last thing…
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Questions?
Our booth has chocolate.
❖ Sarah O’Keefe, Scriptorium Publishing
❖ www.scriptorium.com
❖ Email: [email protected]
❖ Twitter: @sarahokeefe
❖ Skype: okeefe.scriptorium