you r creativity - intellectual property
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MaketheMostofYour CreativityYourIntellectualProperty'" ,-...
Logos.Brandsand Names-Protectedby RegisteredTradeMarksA trade mark identifies a product or service as comingfrom a particular trader, distinguishing them fromother traders' similar goods. They also provide anindication of quality that customers use to makepurchasing decisions. Good trade marks can improvea business' image and profits as the brand becomesmore well known in the marketplace - think of howwell-known brands such as Nike@,Coca-Cola@and
McDonalds@are today!
Trade marks are valuable assetsthat need to be
protected and the best way to protect them is with aregistered trade mark. Some registered trade marksfrom the Pacific region that you may recogniseinclude Aribacas Blue Mountain Coffee (PapuaNew
PapuaNewGuinea'sfamouscoffeeroastingandpackagingcompanyArabicasPtyLtdspecialisesinorganicallygrownArabicacoffeedirectfrom GOJokain the EasternHighlandsregion,wherethe.cooltemperatureensuresthe freshnessof the coffee.
Thecompanydatesbackto the verybeginningofcoffeegrowingin PNGwhenthe..first JamaicanBlueMountaincoffeewasplantedin the 1930's..Today,Arabicasexportsits roasted,packagedcoffeeto 17countriesand hasalsoachieveda goodshareofthelocalmarketin PNG.Arabicasproduceshigh-qualitygourmetcoffeefor nichemarkets,includingcertifiedorganiccoffeeandthe well-knownBlueMountainbrand. Specialcateringpacksarealsosuppliedtohotels,restaurantsandother customers.
Guinea); Sun Snackstaro and breadfruit chips, andWilex soaps and chocolate (Samoa);and Fiji Waterand Fiji Rugby logos (Fiji).
A registered trade mark can generally be a groupof letters, a word, phrase,sound, smell, shape, logo,picture, aspect of packaging or any combination ofthese. There are certain things that can and can't beregistered - check with yourrocal JPoffice beforeyouapply. As the owner of a registe~d,t~.ad~mark youhave the exclusive right to use that trade mark for thegoods specified in the registration. You can also stopother traders from using your trade mark. When youhave a registered trade mark, you can use the @symbol to make others aware it is registered.
Thecompany'strade marks,which featuresomeofthe.exoticbirdsof PNG,havebeenregisteredin alargenumberof countries;ThishassecuredArabica'spositionasa supplierof premiumqualitycoffee.
Thecompanyhasdistribution networksin many countriesandthrough theirstrong intellectualproperty,brandingand marketingstrategies,Arabicasbrandshaveestablisheda growing reputationasahigh-quality product.And if the ownersofArabicaswereto selltheir company,theycanget a highersalepricedueto the valueof their registeredtrade mark.It hasa cashvaluejust liketheir other importantassetssuchasland, crops,machineryandbuildings.
KeepingYourDesignYours
Using other people's designs without their permission -whether it is on clothing (like lava lavas or sulus) or onitems such as carvings and paintings - can mean you are
infringing their rights. Imagine if someone from another
village or country used your design without yourpermission? By protecting your creativity with a registereddesign, you can protect your design - which means no oneelse can exploit your culture for financial gain.
Medicines.Storiesand Performances- TraditionalKnowledgeand Expressionsof Cultureand Folklore
.::-.::-.::-.::-.~',~t~. ~.~Traditional knowledge is the type of knowledge passedon from generation to generation. It covers suchthings as traditional medicine,farming and fishingtechniques, handicrafts, music,and art. Traditionalknowledge can be the source of information thatleadsto developmentssuch as new pharmaceuticalmedicinesor improved plant breeds.
Expressionsof culture and folklore cover all formsof artistic expressionsthat are based on customand tradition derived from continually evolvingcommunities. They include peoples' knowledge,traditions, customs, beliefs and innovations as
represented in things such as their names,stories,art and craft designs,dancesand songs.
The Pacific region is rich with culture, tradition and
talent. It is important for Pacific people to be able tobenefit from others using their traditional resourcesto enable economic and social development in theregion. Traditional knowledge and expressionsofculture and folklore are emerging areas of intellectual
property protection and the laws to protect it are stillbeing developed. Checkwith your 10cailP office formore information.
Thereare severalprojects active acrossthe Pacificinvolving villages,in placessuch as Fiji and Samoa,thatare sharing their traditional medicine practiceswithregional and international organisations to develop newmedicinesto treat diseasessuch as cancer and AIDS.
Agreements have been put in place so that thevillages, traditional healers and their families willreceive benefits for their contributions to the project.
Thesebenefits include payments for collecting plantsamples,support for community developmentprojects and shares of profits from any
pharmaceuticals that may be developed.
Not only will these villages benefit from their
traditional knowledge and practices, they will alsohave control over how and who uses their valuablecultural traditions.
New PlantsandFoods- ProtectedbyPlantBreeders'RightsPlant breeders' rights are the exclusive
commercial rights granted to the ownerof a registered plant variety, such ascommercial and agricultural varieties.To be eligible for protection the applicantmust show that the new plant variety isdistinct, uniform and stable. Like patents,trade marks and copyright, plant breeders'rights are a form of intellectual property.
An example of a plant breed that could beprotected under this law is a blight-freetaro plant.
List of IP Contacts for the Pacific Islands
Cook Islands
.Crown Counsel,Crown Law OfficePOBox 105,AvaruaRarotongaPh (682) 29337Fx(682) [email protected]
Papua New GuineaIntellectual Property Officeof PapuaNew GuineaInvestments Promotion AuthorityPOBox 1281, Port Moresby NCDPh (675) 3213 900Fx(675) 3215 155www.lpa.gov.pg
Federated States of Micronesia
Department of Economic AffairsPOBox PS 12, Palikir Station, PohnpeiPh (691) 3205133Fx(691) 320 5854
Republic of the Marshall IslandsAttorneyGeneral'sOfficePOBox 890, MajuroPh (692) 6253244Fx(692) 625 5218
FijiMinistry of JusticeLevel7, Suvavou House,Victoria Parade,SuvaPh (679) 3309866Fx(679) 3305 421
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Samoa
IP Registry,Justice DepartmentPOBox 49, ApiaPh(685)22671or 20786Fx (685) [email protected]
Kiribati
Department of Commerce, Industryand TourismPOBox 510, Betio, TarawaPh (686) 26158,Fx (686) 26233,[email protected]
Solomon Islands
Registrar General'sOfficec/- Ministry of ForeignAffairs andTrade RelationsPOBox G10, HoniaraPh (677) 21250Fx (677) 20351
NauruDepartment of JusticeGovernment OfficesYarenPh (674) 4443747; 444 3155Fx (674) 4443108; 444 3158
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TongaIntellectualPropertyandCompanyRegistrationOfficeMinistryof Labour,CommerceandIndustriesPOBoxno Nukualofa"'-Ph (676) 24306... ."Fx (676) 27791"[email protected]
NiueCrown Counsel
POBox 40, Premier's DeptOffice of the Attorney GeneralPh (683) 4228Fx (683) 4208
TuvaluCrown Counsel
Attorney General'sOfficePOBox 63, FunafutiPh (688) 20116Fx (688) 20817
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PalauAssistant Attorney GeneralMinistry of Justice, KororPh (680) 488 3198Fx (680) 4884567
Vanuatu- State Law Office
Private Mail Bag 048Port VilaPh (678) 22362Fx (678) 25473
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l'c...- -- - ---- - ----Intellectual Property Office of New ZealandLevel4, 330 High StreetLower Hutt, NZPh (64) 4560 1pOOwww.iponz.govt.nz
PacificIslandsForumSecretariat
Private Mailbag, Suva, Fiji331
Asia-PacificEconomicCooperationInteliectua,1PropertyRightsExperts'Groupwww.apecipeg.org
IPAccess(AustralianIPInformationsite)www.ipaccess.gov.au
IPAustraliaDiscoveryHousePhillipACT2606Ph(612)62832999Fx(612)[email protected]
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University of the South Pacific School of Lawlaw.vanuatu.usp.ac. fj
,World.IntellectualPropertyOrganizationwww.wipo.org
~ustraliaPATENTS-TRADE MARKS -DESIGNS .
., Copyright IPAustralia, the World Intellectual Property Organization and the Pacific Islands Forum Secretariat 2003.