you, on-line: taking advantage of what you've already got
TRANSCRIPT
You, On-line
Learning to take advantage of what you’ve already got!
Emma Hogbinwww.hicktech.com
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technology seems scarytechnology seems scary
but it can be tamed
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I create
appropriate technologyfor on-line communities
My clients are
on-line craft stores, on-line communities, face-to-face communities, cultural networks,
theatre companies, artists, rural communities,not-for-profit organizations
HICK TechHICK Tech
a conference celebrating thea conference celebrating therural use of technologyrural use of technology
April 2008April 2008
a presentation in three acts1. what your community can do for you
2. local initiatives3. what you can do right now
the face of businessthe face of business
the business of craftthe business of craft
Photo by: xt0ph3r
community engagement
what can yourwhat can yourcommunity do for you?community do for you?
social mediasocial mediaattracting interest from new kinds of peopleattracting interest from new kinds of people
the new phone tree
if I have a business card and you have a business card and we trade, we both have a card
but if I send you an email ...
Web 2.0Social Media
community and collaborative
www.wikipedia.orgcollaborative encyclopedia
www.facebook.comsocial networking (and on-line Scrabble)
www.linkedin.combusiness networking
www.myspace.comsocial networking, music focused
Using Social Using Social NetworksNetworks
Using Facebook1. Find friends, share updates.2. Create groups3. Create events4. Create (business) pages
social networks for your craftwww.etsy.com
the cost of participation is somewhere between zero
dollars and a few cents
how much can you afford?in time?
in money?
good, cheap, fast: pick two
examine your budget
the cost of advertising, printing brochures, e-campaigns, Web professionals, your available time
alternate funding
sponsorship (ads)actual ad revenue (GoogleAds)
training grants (Trillium Foundation)
Local Initiatives:The Grey Bruce Cultural Network
www.gbcn.ca
use the Web site to
1. promote yourself2. promote your venue
3. promote your organization4. promote your events
an overview
overview with pointers
Main Navigation
Culture Directory
Communities
Upcoming Events
Login and new accounts
the culture calendar
the culture directory
adding new stories to your Web site on a regular basis is good for
search engine rankings
all the keywordsall the keywordsand with incoming linksand with incoming links
updated regularlyupdated regularly
updated regularly, actual updated regularly, actual information about the yarn shopinformation about the yarn shop
seven things you can do now
1speak out
make it part of your schedule to update your Web site and communicate with your patrons
and with future patrons through all forms of media.register yourself on the GBCN Web site.
2communicate with your characters
ask your staff, patrons, actors and techs how they spend their time on-line. collect email addresses for
future communications.
3discover content,
solicit content
take advantage of the content your community is creating on their sites. solicit new content as well.
4invest in your brand,
use your brand
re-use your designs, and your media releases
5be social
with social media tools
blogs, yahoogroups, facebook, myspace
6be part of your
physical community
participate in events. be interested. be engaged.
7learn how to do more
funding agencies like to support self-sufficiencyon a smaller scale: register for HICK Tech
What will you do differently What will you do differently tomorrow to promote your tomorrow to promote your
business on-line?business on-line?
Emma HogbinEmma [email protected]@hicktech.com
www.hicktech.comwww.hicktech.com