you made a video, now what?
DESCRIPTION
You Made a Video, Now What? session presented at NTEN Nonprofit Technology Conference April 27, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)TRANSCRIPT
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You Made a Video,Now What?
Michael Hoffman, CEO
See3 Communications, www.see3.net
You Madea Video,NowWhat?
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You Made a Video,Now What?
STEP 1:
Redefine Viral
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You Made a Video,Now What?
Viral to who?
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You Made a Video,Now What?
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You Made a Video,Now What?
STEP 2:
Think BeforeMaking Your Video
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You Made a Video,Now What?
1. What are our goals?2. How will we measure success?3. Who do we want to see this?4. How can we build interactivity into the video itself?
Let’s Look @:
Ask These Questions:
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You Made a Video,Now What?
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You Made a Video,Now What?
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You Made a Video,Now What?
STEP 3:
Get YourVideo Online
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You Made a Video,Now What?
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You Made a Video,Now What?
What’s theDifference?
Video HostingVideo Distribution
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You Made a Video,Now What?
1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use
The Case For:
Let’s Look @:
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You Made a Video,Now What?
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You Made a Video,Now What?
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You Made a Video,Now What?
The Case For: All Across the Web
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You Made a Video,Now What?
1. More pleasant user experience = more video views2. Better search functionalities3. Rate and discuss within the community4. CMS integration = staff and users can embed video more easily
The Case For: Your Own Video Hosting
Let’s Look @:
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You Made a Video,Now What?
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You Made a Video,Now What?
“We see integrating video content intoour CMS as a core strategy for the futureof our site…Video content is alsoimportant to capture a younger audiencewho are more used to consuming mediain the video format and have come toexpect video to be usably integrated intowebsites they frequent.”
Brady Swenson,New Media Associate, RH Reality Check
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You Made a Video,Now What?
STEP 4:
Spread YourVideos to theCommunity
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You Made a Video,Now What?
1. Develop relationships with bloggers2. Build a following3. Find existing communities4. Mix social media outreach with paid advertising5. Connect to an action
Where To Start:
Let’s Look @:
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You Made a Video,Now What?
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You Made a Video,Now What?
Blog OutreachTwitter OutreachOnline Paid AdsCare2/Hunger Site
Communities Progressive Student/Activist Human Rights/Refugees Women/Children Religious
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You Made a Video,Now What?
STEP 5:
Test and Learn!
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You Made a Video,Now What?
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You Made a Video,Now What?
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You Made a Video,Now What?
DiscussionAny Questions?
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You Made a Video,Now What?
www.see3.net/guide