You have to see it to believe it…And other popular myths

Adapted from Hanson, L., Hammond, D., Business Communications Contexts and Controversies Pearson Canada Inc., 2010. pp 286-294. Print

Scaffolding

Reality vs Virtual Reality… Is this truly the Information Age?

In today’s discussion we will; • explore what we already know, • what we are often told, • what we believe and • what we can conceive as we seek to survive and thrive in the next information revolution.

Scaffording

“Employ your time in improving yourself by other men's writings, so that you shall gain easily what others have labored hard for.”

Socrates

Cooperative Learning

Let’s start with what we learnt last class…

In groups of 2 or 3 complete the mini-quiz “5 Tips for Assessing a Website”.

Use the bottom of the page to keep a journal of your thoughts

Discovery Learning

Does this quiz support what you already know/do in your day-to-day lives?

What new tips and tricks did you learn from the last presentation?

How easy are these new ideas to use with the Web?

Time for reflection?

Some new ideas to think about…1) Academic Sites are often the most trustworthy,

then Government, then Private, then Others.

2) Published authors are usually the most trustworthy, then government, and private interests last.

3) Flashy graphics, too much/too little information, misleading figures, outdated information are examples of litter on the Information Highway.

Scaffolding

Who is a better sales person?

Who is a better sales person?

Red?Gray?

Mauve?

Who is better?

Which Company is more profitable?Company ACompany A

Com

pany

B

Recall, we’ve discussed:How do the results support what you already know/do in your day-to-day lives?

What new tips and tricks did you learn?

How easy are these new ideas to use?Who has ever heard of “The Deep Web”?

Discovery Learning

Back to Assessing Info Online

The part of the Internet that Google, Bing, Yahoo and others engines do not search.

500-750 time larger than the surface web

It is filled with peer reviewed and published writings of established experts.

Mastery Learning

What is the Deep Web?

In groups of 2 or 3 use your computer to:

1)Open Google.com

2) Type in “Writing Business Plans”

3) Scan top 10 to see if it is Academic, Government, Private or Other. (Hint: Ac=0, Gov=2, Private=7,Other=1)

4) Repeat Steps 1-3 with Googlescholar.com(All 10 are bona fide published, peer reviewed…)

Learning Centre

What is the Deep Web?

Questions?

Adapted from Hanson, L., Hammond, D., Business Communications Contexts and Controversies Pearson Canada Inc., 2010. pp 286-294. Print

“For the Best Catch Forget Surfing the Net, Trawl the Deep Web Instead.”

For other good Deep Web Engines see especially:http://infomine.ucr.edu/http://vlib.org/http://www.intute.ac.uk/http://completeplanet.com/

Here is another video on the Deep Web:

Learning Centre and Scaffolding

Exploring the Deep Web Further