you are not in kansas anymore! - robert Čoban
TRANSCRIPT
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You Are Not In Kansas Anymore!
Press Media Summit16.11.2011.
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Johannes Gensfleisch zur Laden zum Gutenberg (1398 – 1468)
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Međutim...
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283.013
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Srbija
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Srbija Hrvatska
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Srbija Hrvatska BiH
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Srbija Hrvatska BiH Slovenija
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Srbija Hrvatska BiH Slovenija
Makedonija
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Srbija Hrvatska BiH Slovenija
Makedonija Cveće u domu
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Srbija Hrvatska BiH Slovenija
Makedonija Cveće u domu
Kućni ljubimac
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Srbija Hrvatska BiH Slovenija
Makedonija Cveće u domu
Kućni ljubimac
Torte i kolači
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Izvor: ABC Srbija
Januar 2009.26.335
Jul 2011.38.208
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Srbija BiH
Hrvatska
Crna Gora
Makedonija Slovenija
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Hrvatska Makedonija BiH
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Srbija Hrvatska
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So 2007. (Šta čitaoci i oglašivači ne žele u printu)
• Skupe magazine (preko 50 dinara za nedeljnik, preko 99 dinara za mesečnik)
• Nerealno skupe oglase (K4 za 8.000 eura u magazinu od 4.000 prodatih primeraka)
• Magazine sa netransparentnim podacima – bez ABC odita
• Dnevne novine i magazine koji nude za novac ono što internet daje besplatno
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Very 2012. (Šta čitaoci i oglašivači žele u printu)
• Jeftine interaktivne magazine za najširu publiku• Dobro upakovane lifestyle magazine po
razumnoj ceni• Luksuzne magazine za usko targetiranu publiku• Magazine u uspešnoj interakciji sa internet
portalima koja isključuje kanibalizaciju• Magazine sa regionalnim prostiranjem
(manji troškovi, veće tržište...)
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Hvala!