yokohama corporate profile 2010
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Corporate Profile THE YOKOHAMA RUBBER CO., LTD.
Corporate Communications Department
The Yokohama Rubber Company, Limited
36-11, Shimbashi 5-chome, Minato-ku, Tokyo 105-8685, Japan
TEL: (03)5400-4531 FAX: (03)5400-4570
URL: http://www.yrc.co.jp/
2010 THE YOKOHAMA RUBBER CO., LTD. 2010.03 FBIC TSP YRC PR
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Motorsports
YOKOHAMA participates in a wide range of
motorsports events including races and rallies.
While achieving a superb legacy in various
categories, YOKOHAMA also provides ADVAN
tires to teams in Japan and overseas with
excellent results.
Motorsports activities play a vital role in
contributing to tire development. The cutting-
edge macromolecular and design technologies
for tires installed on racing vehicles are beingemployed in the development of tires sold in the
broader market and greatly contribute to
improvements to produce high-performance
tires. The motorsports arena, marked by fierce
competition between the latest technologies,
serves as a crucial testing medium for creating
tires of the future.
Reliable technology based on research anddevelopment is essential in providing products
that maximize safety and offer environmental
features. Aiming to assert world-class strengths
in technologies for protecting the environment,
YOKOHAMA has constantly worked to develop
macromolecular and other technologies through
ingenuity, application and greater innovation and
more advanced technologies. The goal of these
efforts is to develop materials and products
taking a multi-faceted, comprehensive approach
from the design, testing and assessment stages.
With regard to tire technology, tireprototypes are produced by formulating a rubber
compound suited for various uses as well as
designing a tire structure and tread patterns.
Finished tires are then brought to respective test
course sites, including D-PARC, T MARY and
the TIRE TEST CENTER OF ASIA in Thailand, for
conducting multiple tests suchas test runsunder various road surface conditions. Data
gathered at these facilities is utilized in the
developmental stages of next-generation tires.
In other fields, YOKOHAMA also pursues
development with innovative ideas. Relying on
its pioneering facilities and technologies,
YOKOHAMA transcends conventional
approaches in carrying out materials
development and product design with the aim of
creating Japan-first and world-first technologies.
Research & Development
Corporate Profile THE YOKOHAMA RUBBER CO., LTD. 1716 Corporate Profile THE YOKOHAMA RUBBER CO., LTD.
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