yoc krämer
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Think beyond Apps: Think Web AppTRANSCRIPT
“Think beyond Apps – think Web App”
Björn Krämer
Head of New Business Mobile Marketing, YOC Group
The mobile Internet has become standard in recent years - worldwide
Mobile vs. stationary:2011: 1.100 millions2013: Inflection point
Smartphone penetration:10% worldwide28% in Europe
Applications conquered the market over time and convinced by their usability
500.000 Apps(overall since launch App Store 2008/07/11)
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The downside: Apps must be developed for each operating system individually,…
…for maximising the mediapenetration of the mobile internet
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This is time-consuming and expensive!
What would be the optimal solution?
One App for all App stores?
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iPhone Smartphone Web-enabled
deviceTablet PC
The solution.
- A product which combines the advantages of native
applications with those of the mobile web -
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App-specific functions
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A native user experience due to more functions
Scroll- /slide effects
Individual menu designs
Embedded multimedia
contents
Access to the geo localization
function for location-based
services
.
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App stores as marketing tool
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Launcher apps tab the marketing potentials of the app stores
App stores as multipliers
Deployment in the respective app store
Native-programmed structure
“You Don’t Need an App for the Web”
Jim Balsillie, CEO RIM
14.03.2011
Contact
Björn KrämerHead of New Business Mobile Marketing
Telefon: +49 (0) 30 726 162 -218
E-Mail: björn.krä[email protected]