yo social marketing use cases
DESCRIPTION
A brief look at some of the innovative uses of zero character communications.TRANSCRIPT
Yo, Social Marketing Use Cases 19 August 2014
1
Yo, Connect With People Yo, the context-based communication app was quickly dismissed by many as irrelevant, however many brands are experimenting with smart use cases for the platform. As with all social platforms, many consumers adopt their own uses, some of which are very different than the creator imagined.
2
Image Source: gearcidy.com
(C) 2014 Ignite Social Media - Proprietary and Confidential
Personal First Use Case I first connected with my friend and co-worker Steve Boersma on Yo. We agreed to Yo each other when we had our first beer of the day. Considering Steve lives in Detroit, and I’m now residing in Raleigh, this became an easy way to stay personally connected.
Image Source: ourstate.com
(C) 2014 Ignite Social Media - Proprietary and Confidential 3
Wait Time Alerts: BWWings
4
Image Source: Buffalo Wild Wings Twitter
Let customers know when a table is ready or the restaurant no longer has a waiting list.
(C) 2014 Ignite Social Media - Proprietary and Confidential
Weather Alerts: Rain Hour
5
Get a Yo an hour before rain hits your location.
Note: works great, got a Yo and it rained, check.
© Ignite Social Media – Proprietary and Confidential
Influencer Engagement: InstaYo
6
Get a Yo when you favorite Instagram users upload new posts. Image Source: InstaYo Signup Page
© Ignite Social Media – Proprietary and Confidential
Service Availability: Yo CitiBike
7 © Ignite Social Media – Proprietary and Confidential
Yo can let you know if bikes are available at your desired station.
Image Source: InstaYo Signup Page
Product Alerts: CRAIGS YO
8 © Ignite Social Media – Proprietary and Confidential
Looking for something? Have Craigslist Yo you when it’s posted.
9 © Ignite Social Media – Proprietary and Confidential
Create Functionality: IFTTT Make your own Yo recipes to create Yo functionality, or use existing recipes to have Yo call yourself, turn your lights off, or send a text to a friend.
New Content: Wall Street Journal
10 © Ignite Social Media – Proprietary and Confidential
I’m her dad!
Who Is This Guy?
John Andrews: Katadhin on Yo