Connecting with Customers to Drive Revenue

Wednesday, August 8, 2012

@caseycarey

#YMS2012

Pinterest lets you organize and share all

the beautiful things you find on the web.

People use pinboards to plan their

weddings, decorate their homes, and

organize their favorite recipes.

“ “

Pinterverse

18%

36%

37%

39%

42%

44%

45%

11%

23%

14%

10%

22%

39%

18%

Footwear

Jewelry, Handbags &Accessories

Health & Beauty

Flowers, Food, Drinks, &Gifts

Art, Art Supplies, & Hobbies

Clothing & Apparel

Home, Garden, & Pool/Spa

Buy Browse

1 in 4 purchased an item they browsed*

20.5MM 85% female

25-54 years old

middle class

58% visit 1+ times/week

*Bizrate Insights Image Sharing 2012

Pinterest

4

1. Is your brand Pinteresting? – consider target market, brand image, product categories, available resources (time, images, etc.)

2. See what has been pinned from your site

pinterest.com/source/mywebsite.com

3. Decide who you are on Pinterest – think themes/stories, not products

4. Add the Pinterest “Follow” icon to your site, consider adding “Pin It” icons to your product pages

5. Start by creating 3-6 pinboards incrementally over time

6. Share other’s content – re-pin to your boards to complete your story

7. Use quality images and keep the content fresh

8. Enjoy the referral traffic (more than Twitter and Facebook combined!)

Be Pinworthy

› Use high quality images (192 to 600px

wide and up to 5000px tall)

› Use a filename with keywords (chrome-

cobra-wool-hoodie-black.jpg)

› Pin from an original permalink source

› If you upload an image, add a link to the

appropriate content

› Include analytics tracking in links as

appropriate

› Add a keyword-rich description, limit to

about 200 characters

› Add price if appropriate

› Also pin videos

Pinboards are the front-door

› Use a keyword-rich name

› Use a compelling cover image

Make Sharing Easy: Pin-It Widget

› Select best image

› Add suggested comment

Get Social

› Follow, like, comment, and re-pin

› Integrate with Facebook

Follow the Rules

› Image rights to use

› No promotions or spamming followers

Pinvana

ccarey@monsooncommerce.com

caseykcarey

caseycarey