Challenge

Brief

Persuade 500 donors to give away minimum 1.000 CZK

per year.

Additional

Give to individual an opportunity to involve anti-corruption struggle

Strengthen individual’s perception of the issue

Budget: 100 000 CZK

Current situation

People are frustrated!

Corruption

Clientelism

Wasting THEIR taxes!

ALL IN HOUNDREDS BILLIONS!

IS THERE ANYBODY WHO

CARES ABOUT THAT?

WATCHDOG

Transparency International have been

saving

TENS OF BILLIONS FROM YOUR

TAXES!

Clever funding

Avg. tax from payroll is 15 632 CZK/month*

Your donation 100 CZK/month with reduction of tax base

And now just imagine how can the drop of water bestir the surface

*source: Czech Statistical Office, 4.Q 2012

Brief examples

For price of ... you can help TI save money for … and reduce your tax base!

… 1 cement bag/month … several km of highway …

… 1 pencil box/month … new school…

… 4 bears/month you can help save money for…

…anything, thanks to Transparency International!

Communication ONLINE

Special banners by relevant content

- Articles about political problems

- Galeries with photos of specifical themes

FB status after donation

OFFLINE

- Hypercube on places where is suspicion of

corruption

- Flyers/stickers on events on relevant things

- All with www where people can donate

Return on „investment“

Conversion rate 0,1%

500 000 views to get 500 donators

= 1 corruption case

Strenghtening

individual’s perception

of the issue through

real things

Summary Banners/cube/stickers

on places/articles

where is suspicion of

corruption. All with

www

Donate TI

through clever

funding (tax

base

reduction)

„For price of 1 peace of

wood from this bench you

can help TI save money for

whole new park… and you

can also reduce your tax

base!“

TI as watchdog

of your taxes