yl2013media 09 fm_ktym1
TRANSCRIPT
Corruption in the Czech Republic is getting bigger as a shit of
dung beetle
Barbora Davidová & Žaneta Konečná
GOAL
• Persuade at least 500 individual donors to give a minimum 1.000 CZK
Barbora Davidová & Žaneta Konečná
Main idea
• Express people×s thoughts in a realistic way.
O • Reality = SHIT HAPPENS…but we can still
fight against it/Je to na hovno, ale jde s tim neco delat.
Barbora Davidová & Žaneta Konečná
Three weeks teaser in Prague companies
First week - show current problem with corruption in unconventional way
Barbora Davidová & Žaneta Konečná
Three weeks teaser in Prague companies
• Second week
Highlight
that situation
is getting worse
Barbora Davidová & Žaneta Konečná
Three weeks teaser
in Prague companies
• Third week
Reveal logo of
Transparency international
Barbora Davidová & Žaneta Konečná
Three weeks teaser
in Prague companies
• Third week
invitation for
a theater play
About shit
Barbora Davidová & Žaneta Konečná
EVENT – theater play
• All possitive changes in the history of CR were provided by Czech actors
• controversial tragic-comedy about corruption
→ measurable step,
more than 500 invitations
Barbora Davidová & Žaneta Konečná
Print in magazines Reflex, Respect, Tyden
• Combination of real picture and two pieces
of real paper.
Barter cooperation with these magazines so we can get a free media space.
Barbora Davidová & Žaneta Konečná
Budget
• Toilet paper – 2 X 1 000 pieces, 1 pc – 12 CZK/without DPH
• → 24 000 CZK+ 2000 CZK colour
• Wipes – 200 pcs, 1 piece – 25 CZK
• → 5 000 CZK
• Theater play – 45 000 CZK
• Print – barter with magazines
• SUMMARY – Maximum budget is 100 000 CZK
Barbora Davidová & Žaneta Konečná
Controversial Amusing Realistic way
3 weeks teaser in Prague companies by guerilla campaign
GOAL Persuade at least 500 individual donors by lowcost campaign.
SHIT HAPPENS… Teaser escalates
Current problem with corruption in CR -‐ actual causes and claim is written
Corruption is getting worse
Print in magazines (Reflex, Respekt..) Combination of printed picture and 2 pieces of real toalet paper
the first week
second week
Final teaser -‐ Invitation to the theater play ABOUT SHIT
Widespread brand awareness, make it unforgetable and persuade people to donate.
third week
+
Reveal the logo