yhgi hotel project presentaion
TRANSCRIPT
PRESENTED BY: GARY H. BEDIAN, CLO
www.yerevanhotelproject.com
COPYRIGHT 2010 - BEDIAN INTERNATIONAL
PROJECTBUSINESSPLAN
2010
IN ASSOCIATION WITH
A 4-STAR LUXURY HOTEL AND CONFERENCE CENTER
PRESENTINGTHE FIRST STATE-OF-THE- ART
HOTEL AND CONFERENCE CENTER IN ARMENIA
PROJECT HAS THE SUPPORT OF THE ARMENIAN GOVERNMENT
Gary Bedian with President Serzh Sargsyan
From left to right, Gary Bedian, Consul General of ROA, Grigor Hovhannissian, Eddy Chao of Asia Pacific Capital.
From Left to right, Dr. Aram Vardanyan, Vice President of the Chamber of Commerce and Industry of ROA, Martin Sargsyan, President of Chamber of Commerce and Industry of ROA, Gary Bedian, President of Bedian International.
From Left to right sitting, Eddy Chao, Martin Sargsyan, Gary Bedian, standing from left to right, Araik Vardanyan, Executive Director of the Chamber of Commerce and Industry of ROA, Mayor of Yerevan, Gagig Beglaryan, Dr. Aram Vardanyan
EXECUTIVE SUMMARYThis Business Plan has been prepared with the goal of attracting investors for the development of the Hilton Garden Inn and Conference Center project in Yerevan, Armenia. The project is being sponsored and developed by Bedian International, Inc., a leading hotel development and management company in the United States. This is the culmination of three years of planning, execution and investment in the project. The land has already been purchased, architectural design plans have been approved, the Hilton franchise preliminary agreement has been executed. The project enjoys the full support of the Armenian Government as well as the City of Yerevan Mayor’s approval. The Conference Center is a Joint Venture with the Chamber of Commerce and Industry of the Republic of Armenia. The project also includes at least 8 luxury condominium units which will be sold. Current discussions also include the prospect of a casino in the hotel. Bedian International is currently in negotiation with a major Casino operator in Las Vegas. This will add an additional revenue stream for the investment.
PROJECT DEVELOPERAND SPONSOR
Bedian International was founded by Gary H. Bedian in 1991. Since then, Bedian International has been actively involved in Armenia and the Armenian economy. Bedian International has an impressive list of clientele and hotel projects spanning the globe.
Bedian International is an International firm that specializes in Real Estate I n v e s t m e n t B a n k i n g a n d Development. We have expertise in Real Estate Finance and Asset Management.
Gary Bedian has about 20 years experience in the Republic of Armenia both in the private as well as the public sector. In 1992, Mr. Bedian was appointed Deputy Minister and Chief Advisor for the Ministry of Industry and Commerce for the Republic of Armenia.
Mr. Bedian has represented some of the wealthiest private investors in the world in their real estate investments and developments.
BEDIAN INTERNATIONALand
AFFILIATE OFFICES:
North AmericaLos Angeles, California
CIS CountriesYerevan, Armenia
Middle EastBeirut, Lebanon
www.BedianInternational.com
⊛ TOTAL PROJECT INVESTMENT $28,000,000
⊛ A 4-STAR LUXURY HOTEL AND CONFERENCE CENTER
⊛ 202 ROOMS, 40 SUITES WITH KITCHENETTES FOR EXTENDED STAY GUESTS
⊛ SPECIAL ACCESS FOR TOUR BUSSES AND LARGE GROUP ARRIVALS
⊛ 250 PARKING SPACES - COVERED AND GROUND LEVEL PARKING
⊛ FULL SERVICE BUSINESS CENTER
⊛ FREE SHUTTLE SERVICE TO AIRPORT AND CITY CENTER
⊛ INDOOR AND OUTDOOR SWIMMING POOL
⊛ EXERCISE FACILITIES WITH SAUNA
⊛ RESTAURANTS AND ULTRA LOUNGE
⊛ BANQUET FACILITIES
⊛ MEETING ROOMS AND CONFERENCE FACILITIES
⊛ 8 LUXURY RESIDENTIAL UNITS ON THE PENTHOUSE FLOOR
⊛ 55,000 SQ. FT. EXHIBIT AND CONFERENCE CENTER
⊛ ROOFTOP HELIPAD
PROJECT SUMMARY
ARMENIAAncient ~ AmiableArmenia is a land with a mystical air that will at once capture your imagination, evoking centuries past while awakening your senses to the present. It has a rich and colorful history, interwoven with legends and lore such as the landing of Noah’s Ark on Mount Ararat and Marco Polo’s voyages along the Silk Road. Armenians are an ancient people with a strong sense of cultural identity. They have preserved their unique culture through the centuries, keeping Old World traditions alive by integrating them into a modern way of life, so that the two compliment and enrich each other.
Armenia offers something new for every explorer. From the Hellenistic temple of Garni and the rock-carved churches of Geghard to ancient cave dwellings, mountain monasteries, fortresses and thousands of unique Khathkars (stone crosses), Armenia's fascinating history is etched into its very landscape.
The wide range of natural beauty in this tiny country is astounding. You will encounter mountainous landscapes, whitewater river canyons, deep forests and fertile plains. With rugged and widely unspoiled landscapes, each region of Armenia offers a unique experience to nature-lovers, hikers, and anyone with a desire to explore.
Armenia's strongest charm lies in the hearts of its people. The kindness and hospitality of Armenians is sure to leave a lasting impression and make your visit an unforgettable experience.
Geography
Area: 29,800 sq. km. (11,500 sq. mi.) slightly larger then Maryland.
Capital: Yerevan.
Terrain: High plateau with mountains and forests.
Climate: Highland continental, 4 seasons.
MAP OF REGION AND COUNTRY STATISTICS
Capital: YerevanPopulation: 3.2 Million (2006)Religion: Christian (Armenian Apostolic)Language: Armenian (94%)Currency: Armenian DramGDP: $12,069 million (2008)GDP growth: 10.3% (2008 est.)GDP per capita: $3,698 (2008)
ARMENIALand of Rugged Beauty
Armenia comprises some of the world’s most stunning mountain chains, valleys and river gorges. The country is a flower lover’s haven, with 3500 species thriving on its mountainsides. 349 species of birds migrate through Armenia en route to Europe and Africa, several of which are rare or endangered. The country is also home to the rare Caucasian leopard, mountain goat and ram.
The wide range and complexity of flora and fauna in Armenia is truly astounding. This tiny country is home to most of the world’s ecological zones; half of the flora found in all of Europe and two thirds of its birds.
YEREVANThe Cosmopolitan City
Yerevan, Armenia’s capital, is one of the oldest cities in the world. It was established in 782 BC by the Urartian King, Argishti I. Today, it is a thriving city, with the excitement, hustle and bustle of a modern capital. Yerevan is truly a fascinating place, with a fine balance of a fast-paced urban lifestyle, and a keen sense to its history and ancient roots. The city is currently undergoing a major construction boom. There are cultural events year round attracting tourists from all over the world.
Yerevan, the capital of Armenia, is situated along the Hrazdan River. The master architectural plan for modern day Yerevan was drawn up by Alexander Tamanian from 1924 to 1926. According to Armenian tradition, the name of Yerevan is derived from an expression exclaimed by Noah in Armenian while looking in the direction of Yerevan, after the ark had landed on Mount Ararat and after the flood waters had receded: “Yerevats” (it appeared).
YEREVANThe Cosmopolitan City
Republic Square
Zvartnotz Airport
Map of Downtown
YEREVANThe Cosmopolitan City
SITE SELECTION
Bedian International has been an active participant in the Armenian Economy since 1991. We have vast knowledge of Armenia, the city of Yerevan and the Caucuses in general. The project site selection was carefully orchestrated by Mr. Gary Bedian who has made no less than 120 trips to Yerevan in the last 20 years. As such, after much search and deliberation, the best suited site was picked for the following reasons:
• The City of Yerevan is already congested and traffic gridlock is commonplace. • Properties in the City Center of Yerevan demand very high per square meter
prices and are mostly comprised of small lots with existing buildings that need to be demolished and existing tenants bought out.
• High prices make it prohibitive to build anything less than a 5 Star Hotel and would make it a necessity to build a high-rise project.
• The location of our site is 6 kilometers from the Airport and 7 kilometers from the City Center. It takes less than 10 minutes either way. We will provide 24 hour free shuttle service to the Airport or City Center.
• The site comprises of 2 hectares which is approximately 5 acres allowing ample room for all facilities and amenities.
• Proximity to the American Embassy and the future Chinese Embassy makes it an ideal location for embassy staff, contractors and visitors for short or extended-stay.
24 HOUR FREE SHUTTLE SERVICE TO AIRPORT AND
CITY CENTER
SITE SELECTIONCont.
• This area is a developing area and a natural extension to the City Center expansion. This is evidenced by the construction of the American Embassy, the proposed Chinese Embassy, the new Toyota Dealership and Service Center, the Fiat and Lada Dealerships.
• The property lies on the main highway to the Airport and the City Center with easy access to all touristic attractions and destinations. This is also the highway that goes to Echmiadzin and Ashdarag.
• The site provides breathtaking views of Mount Ararat and Lake Yerevan as well as the skyline of the City of Yerevan.
• All utilities and services are already nearby and can easily be tapped for this project.
• The main natural gas line runs parallel to the front of the property. We are considering the installation a CoGen Power Plant which would provide all electricity and heating for the property off grid.
• The relatively large size of the lot will give us a distinct advantage over the competition by providing ample parking and easy tour bus access.
• The lot is flat and unobstructed by other structures as well as easily accessible by the main highway, which will translate to construction cost savings.
HOTEL DEVELOPMENT SITE
SITE
BRAND SELECTION
After extensive research and investigation, Bedian International has chosen the Hilton Garden Inn as the best performing brand for the site for a variety of very compelling reasons:
• Hilton is one of the only hotel companies with a breadth of leading brands, spanning the lodging segments from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
• Hilton is a name that is synonymous with first-class hospitality. For almost 90 years, the Hilton Family has been offering the business and leisure traveler worldwide the very finest in accommodations, service, amenities and value.
• The Hilton HHonors guest reward program is the only program to let members Double Dip to earn both HHonors points and airline miles for the same stay and enjoy hotel rewards with No Blackout Dates - at any of more than 3.000 Hilton Family hotels.
• Hilton Garden Inns are designed to be warm and inviting, yet functional, providing quality accommodation and facilities at an invitingly attractive price. The hotel is designed to maximize flexibility whilst simultaneously controlling costs, offering guests the attentive hospitality and quality facilities they want at the price they can afford.
• Hilton Garden Inn enjoys all the attributes associated with the world’s most famous brand, Hilton. But, with its own distinctive brand identity, unique facilities and an average of 150 rooms, Hilton Garden Inn hotels are designed to appeal to a specific audience of mid-market business travelers or leisure guests in key commercial airport and destination locations.
Gary Bedian with Michael Collini, VP Development, Northern Europe, Hilton Worldwide.
BRAND SELECTIONCont.
• Armenia currently has only one major recognizable brand in Yerevan, the Marriott. The entry of a Hilton Garden Inn is an easier way of getting the Hilton brand recognition without the full investment of a Full Service, 5 Star Hilton Hotel.
• This would allow us to compete with the 5 Star Marriott with a 3 Star price structure, without compromising the amenities and facilities. In fact, our rooms will be larger and will have more Western standard amenities.
• The lower cost of building a HGI product will allow us to invest more in restaurants, banquet facilities, conference facilities, swimming pools, spa and other amenities which are all slated to be income producing, self sustaining profit centers.
• The location of the property is strategically located mid-way between the City Center and the Airport. It is just one kilometer from the U.S. Embassy. We plan on providing 40 Extended Say Suites with Kitchenettes as a convenient and economical alternative for the Embassy staff, contractors, and visitors. The Hilton Garden Inn brand is a familiar and trusted name for Americans. The Chinese Embassy is slated to be constructed nearby as well.
THE HILTON BRAND
THE FOUR PILLARS OF GUEST SATISFACTIONThe core proposition of Hilton Garden Inn is built on four main concepts, each designed to offer customers an enhanced and memorable guest experience.
• Work Smart - With outstanding facilities for remote working as well as access to business centers, guest rooms effectively act as a mobile office.
• Deep Sleep - Patented Garden Sleep System ensures guests wake refreshed and ready to face the day.
• Stay Fit - Complimentary workout facilities, branded Stay Fit Kits and pool facilities encourage healthy guest bodies and minds.
• Eat Healthy - From unique Pavilion Pantry to Room Service, guests enjoy healthy 24 hour nourishment in all forms and varieties.
)WORK SMART
⊛ A generously sized desk
⊛ High quality desk lighting
⊛ Telephone with data-ports and voicemail
⊛ Complimentary desk-level wired and wireless high speed Internet access
⊛ A stylish and comfortable ergonomic Mirra Chair designed by Herman Miller
⊛ 24 hour business center
⊛ Meeting rooms
⊛ Conference facilities
)DEEP SLEEP
⊛ Patented innovative high-tech Garden Sleep System
⊛ Self-adjusting beds that adapt to the body
⊛ 24 INCH HD LCD Television
⊛ Cable TV
⊛ Refrigerator and coffee maker
⊛ Iron and ironing board
⊛ Adjustable lamp and nightstand
⊛ Hilton Garden Inn MP3 alarm clock
⊛ Hair-dryer
)STAY FITToday’s busy lifestyles mean that keeping fit is essential. Hilton Garden Inn’s outstanding fitness facilities enable busy travelers to stay fit in mind as we l l as body. Amen i t i es inc lude complimentary, well-equipped workout facilities and swimming pool.
With Hilton Garden Inn’s unique Stay Fit Kits, guests can simply relax and work out in their room. It’s simple, easy and personalized.
)EAT HEALTHY AND WELLWhether on the road or on vacation, Hilton Garden Inn guests enjoy an exhilarating breadth of choices. The Pavilion Pantry, located close to the lobby area, is open 24 hours a day for snacks, beverages, sundries and meals.
Full-service restaurant
Our convenient full-service restaurant offers an appetizing selection of hot and cold dishes. The buffet style breakfasts include an element that can be cooked to guests’ wishes and served to order. In addition to traditional breakfasts, it also offers a wide variety of salads, fruits and juices.
Room Service
Evening room service is available during the restaurant opening hours for those guests who want to relax and dine in the comfort of their own room.
Three MealRestaurant
)
BUILDING ELEVATION RENDERING
OVERALL LAYOUT
Project Site
The only hotel in Armenia with a
Helipad
)
BUILDING ELEVATION RENDERING
)
BUILDING ELEVATION
FRONT DETAIL
)
BUILDING ELEVATION REAR
DETAIL
Space Circulation TotalGuest Rooms Guest Rooms Guest Room Support Areas
Public Space Main Lobby Pub/lounge/Signature Restaurant Restaurants Ballroom/Exhibition (Inc. Pre Function) Restrooms/Telephone Conference Rooms Health Club/Spa
77,759 9,331 87,0905,095 510 5,605
82,854 9,841 92,695
4,300 645 4,9454,375 656 5,0314,960 744 5,704
17,600 1,760 19,3602,900 290 3,190
24,540 2,454 26,9947,475 748 8,223
66,150 7,297 73,447
PRELIMINARY SPACE ALLOCATION PROGRAM202 ROOMS
Space Circulation TotalSupport Kitchens/Food Prep Administrative Office Human Resources/Security/purchasing Dock/Storage Housekeeping/Laundry Mechanical Maintenance Employee Facilities Sales/Conference Offices Business Center Conference Lobby Conference Center Services
4,300 430 4,7302,070 207 2,277920 92 1,012
4,445 445 4,8901,980 445 2,4253,000 0 3,0001,600 160 1,7601,150 115 1,2651,030 103 1,1331,540 154 1,6941,350 162 1,5121,600 160 1,760
24,985 2473 27,458
Total 173,989 19,610 193,599
PRELIMINARY SPACE ALLOCATION PROGRAM202 ROOMS
PROJECT SITE PLAN
GROUNDFLOOR DETAIL
PLAN
FIRSTFLOORPLAN
SECONDFLOORPLAN
THIRDFLOORPLAN
FOURTHFLOORPLAN
FIFTHFLOORPLAN
SIXTHFLOORPLAN
SEVENTHFLOORPLAN
EIGHTHFLOORPLAN
ROOFFLOORPLAN
RESIDENTIAL UNITS ELEVATION
PUBLIC AREA ELEVATIONS
DOUBLE ROOM LAYOUT
KING ROOM LAYOUT
TWIN ROOM LAYOUT
KITCHENETTE ROOM LAYOUT
Modular kitchenettes as well as fully equipped larger suites
VIEW TOWARDS WINDOW
PHILLIPS 24 INCH LCD FLAT SCREEN TV
HERMAN MILLER MIRRA CHAIR
SLEEP SYSTEM BED
HIGH SPEED INTERNET CONNECTION WITH WI-FI
SIGNATURE BOLSTER CUSION
VIEW TOWARDS ENTRANCE
SUITES AND EXTENDED STAY UNITS
GUEST-ROOM FURNITURE AND FINISHES
BATHROOM
CLOSET AND ROOM AMENITIES
VIEW OF LOBBY INTERIOR
LOBBY FURNITURE AND FINISHES
VIEW OF BAR AND LOBBY SEATING AREAS
LOBBY BAR FURNITURE AND FINISHES
VIEW OF HOTEL RESTAURANT INTERIOR
RESTAURANT FURNITURE AND FINISHES
OUTDOOR POOL AREA
Indoor Pool
ULTRA LOUNGE
FLOOR PLAN
SIGNATURE RESTAURANT, BARAND ULTRA LOUNGE
ULTRA LOUNGE
ALSO FEATURES VIP CIGAR LOUNGE WITH HUMIDOR AND PRIVATE LOCKERS
ULTRA LOUNGE FURNITURE AND FINISHES
SIGNATURE RESTAURANT
FLOOR PLANINDOOR & OUTDOOR
INDOOR AND OUTDOOR SIGNATURE RESTAURANT
SIGNATURE RESTAURANT FURNITURE AND FINISHES
PROJECT DEVELOPMENT TEAM
DEVELOPMENT TEAM
( GARY H. BEDIAN, CLO
Project Developer and Sponsor
( RICHARD ALTER
Project Co-Developer and Sponsor
( EDDY L. CHAO, CCIM, SIOR
Project Co-Developer and Sponsor
CONTACT: GARY H. BEDIAN
CELL PHONE: 310-597-5823
EMAIL: [email protected]
www.bedianinternational.com
GARY H. BEDIAN, CLOwww.yerevanhotelproject.com