yesware research: email for sales open rate findings
DESCRIPTION
This talk presents research from over 6,000 salespeople and almost 20,000 sales emails about what works and what doesn't when sending sales emailsTRANSCRIPT
Data Collection Methodology
Data pulled anonymously from 6,000+ salespeople that use Yesware
• 15 days between 12/8 and 12/23• Recipients in 132 countries• 79,989 emails sent in total / 19,146 opened• Looked at both averages and outlier performers• Gmail/Chrome users – maybe atypical
Overall – 23.9% Sales Email Open Rate
• 24% underreports opens: no image load = no data• But we know a lot about that 24% (n=19,146 emails)
Getting Another Name Bumps Opens
Send to three if you can
• Sending to 2+ increases your chance of opening• “Is there someone you want me to copy on this?”
Opened email audiences
Highest Open Rates on the Weekend
Send your most important emails on Friday afternoon
But Your Open Rate Mileage May Vary
Track individual rates for benchmarking & performance
12% of Sales Emails Get Forwarded
• Knowing which helps in targeting efforts
Opened by Time Since Sent
Don’t waste days waiting for a reply…
Opened by Time Since Sent
‘cause if the email doesn’t get opened soon, it’s done.
It’s a 24 hour Day for Business Email
Schedule your sends for very early in the morning
Shorter Subject Lines = More Opens
e.g. “NEW ZEALAND!” Sent to 2 people, forwarded to 6
Email as Data Collection Environment
As Reps use Yesware, They Create Data
Activity, Not Opinions
With Yesware for Teams, Usage = Data
Team Activity Report
5 Tips for Your Sales Emails
1. Sending to 2+ increases your chance of opening• “Is there someone you want me to copy on this?”
2. Send emails on Friday afternoon• Weekend open rates are highest
3. But don’t wait days for a reply• After 24 hours, your email is all but done
4. Only 12% of emails get forwarded• Knowing which helps in targeting efforts
5. Email reading happens 24x7• Schedule your sends for very early in the morning
4 Bonus Tips for Your Sales Emails
1. Track individual rates for benchmarking• Open rates vary widely by reps
2. Company name in your subject lines• Several leading openers do this
3. Shorter Subject Lines are Better• >3 words = below average opens
4. Promise to Add Value• “Free Boot Camp Marketing Ideas”
How to Get Yesware
1. Go to www.yesware.com/download2. Enter email address3. Install from Chrome store4. Refresh Gmail
Installs in less than 30 seconds Chrome browser & Gmail only (for now!)
