yearbook sales: personal letters. learn everyone wants to be covered by the yearbook staff in a...
DESCRIPTION
LEARN Starting with a form letter, we can inform our audience about how we covered them in the yearbook and what they can do to purchase their yearbook.TRANSCRIPT
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Yearbook Sales: Personal Letters
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LEARN• Everyone wants to be covered by the
yearbook staff in a meaningful way. We ought to be proud of our good work and encourage those we cover to invest in us as we have invested in them.
• Sharing your good work with the people you cover in the book through a personal letter will generate enthusiasm and build sales.
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LEARN• Starting with a form letter, we can inform
our audience about how we covered them in the yearbook and what they can do to purchase their yearbook.
![Page 4: Yearbook Sales: Personal Letters. LEARN Everyone wants to be covered by the yearbook staff in a meaningful way. We ought to be proud of our good work](https://reader033.vdocuments.mx/reader033/viewer/2022052706/5a4d1b3b7f8b9ab05999eb62/html5/thumbnails/4.jpg)
SAMPLE FORM LETTER
Grand Blanc High School [MI]
Red sections change for each person targeted.
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SAMPLE PERSONALIZED LETTER
• This letter does not provide a convincing or compelling reason for Jeremy to purchase a yearbook.
• Where did this letter go wrong?
Grand Blanc High School [MI]
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USE UPDATED SALES LIST
• Print an updated list of students who have not purchased a yearbook yet. The list can be found in Sell > See Reports > Yearbook Sales Report.
• Use the list to select whom you will be targeting. Each staffer can review their coverage from the year to determine who they’ve covered meaningfully – these are the first students to target.
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PRACTICE• Use the form letter as inspiration to tailor a
letter to someone you have covered meaningfully in the yearbook.
• Change sections in red to fit your coverage.
• Or, choose a less formal approach for people with whom you are more familiar.
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USE• Print the letter and include a screenshot of
the photo, story or module in which the student is pictured.
• Include an order form for easy purchasing options.
• Hand-deliver or mail home.