year of the watch
TRANSCRIPT
Year of the Watch
How do your tools affect your imagination?
1. The simplest tools do – so watch out
2. + imagination=large canvas, rich options
3. + imagination+shared awareness = rapid growth at large scale.
I am a BU in eBay’s Global CRM unit. My job is to grow global marketplaces.
That scares me. Because I don’t know much. Neither does anyone else.
Maybe that’s a good thing? This is the story of tools that survive 3 years in to my quest for growth.
eBay’s Methodological Toolkit (thanks, eBay!)
Globally standard
and convertible
units to measure
value and growth.
Experiments:
(A/B…N treatments,
compared to control)
Statistics:
“significant”, stable
In person research
and a shared
commitment to be
our own customer.
The Test of Time
DEMAND
SUPPLY
QUANTITY
PR
ICE
Real and digital shopping tools link our “commerce community”.
@ebay
@online
@your store
DEMAND
SUPPLY
QUANTITY
PR
ICE
After an elusive year, using the eBay
Watch List as a shopper, I watched what
my colleagues were doing.
High performance globally across
shopping occasions, customer segments,
channels, and data sources. Nearing $1B
in incremental growth as a program.
We heard from sellers – “hey, how can I
use this sales tool?” #bighammer
Golden Watch
DEMAND
SUPPLY
QUANTITY
PR
ICE
Too Many = Paralysis
SWEET SPOT = Imagination
Too Few = Everything looks like a nail
Tools Influence Your Imagination
1. http://en.wikipedia.org/wiki/Law_of_the_instrument
FROMOne Dimensional
TORenaissance
HOWSimple, Globally Standard Tools
HOT
2 Hot Watch
If (#watchers in last 7 days) > (2, 3, 4)x supply, then message.
Growth is happening that you might be missing?
HOT
DEMAND
SUPPLY
QUANTITY
PR
ICE
HOT
Top Watch: Shared Experience
FROM TO HOW
HOT
People Like Me Ask Questions, Too
Instead of learning from one mind at a time, the
search engine learns from the collective human
mind, all at once.
MakerBot Replicator Fifth Generation 3D Printer
Atari Dig Cartridges
Fast And Furious Vin Diesel Dominic Toretto's Cross
Double-Breasted Coat
Alexander Wang x H&M
Sony PlayStation 4
Air Jordan 1 Retro High OG 'Black/White'
Call of Duty: Advanced Warfare
Berlin Wall
Innisfree
Call of Duty: Advanced Warfare
Berlin Wall
Innisfree
Then the wall was gone.
DEMAND
SUPPLY
QUANTITY
PR
ICE
SDX R&D
Retail data and tools for anyone
who needs/wants/loves to
watch and understand supply
& demand dynamics in vivid
detail.
I would love to know what
kinds of questions you are
working on in your shop.
Sp
ectr
um
of
Va
lue
Ga
p A
na
lysis
HOT
Imagine what jobs commerce tools can do.
Me, Eric Anderson – open [email protected]/usr/hugeupside
Shared awareness – hey, @imagine2015, @commercecommunity.Cover of @wired, April 2015.
SDX – Supply x Demand Dynamics inside and outside @eBay.Let’s talk:1. Sneakers 2. Watches3. Screens – phones, watches, tablets, TVs, PCs, in-dash, etc.