year book 2019-2020 upload

Government of Pakistan

Ministry of Information & Broadcasting

Islamabad

Year Book2019-2020

YEAR BOOK2019-20

Government of PakistanMinistry of Information and Broadcasting

Islamabad

Foreword

This edition of year book environs the activities conducted by the

Ministry of Information & Broadcasting during the fiscal year 2019-2020.

This year book will prove to be a most comprehensive source of overview of

performance of all attached departments, corporations and subordinate

offices working under administrative control of Ministry of Information &

Broadcasting. Detailed data, statistics and tables have been provided in this

year book that depict the operational activities of the Ministry of Information

& Broadcasting.

In this digital era the access and control of information is the defining

characteristics for a society. Ingress to important information is critical for

both government and citizens to make informed decisions and policies

making process that affect the lives of the people. The Ministry of

Information is playing its key role in making wide publicity of the plans and

programmes of the government and also highlighting the progress achieved

in the implementation of these plans and programmes. It has been the catalyst

agent for effective dispersal of the official news in the form of press releases,

messages, tweets, short videos and other informative and promotional

content through Ministry of Information & Broadcasting platform.

I hope Ministry of Information & Broadcasting will continue taking

its pride and would continue to play its role in propagating effective

information that in turn would help in human development, economic

openness, e-government and empowerment of women and youth . This year

book will serve as a useful guide for researchers, students and those

interested to know about the mechanism and functioning of official media.

(Ms. Zahida Parveen)Secretary

Ministry of Information & Broadcasting

i

Contents

1. Associated Press of Pakistan (APP).................................................................... 1

2. Audit Bureau of Circulation (ABC).................................................................... 6

3. Central Board of Film Censors (CBFC)............................................................. 8

4. Cyber Wing........................................................................................................ 12

5. Directorate of Electronic Media & Publications (DEMP)................................. 17

6. External Publicity Wing..................................................................................... 23

7. Information Service Academy (ISA)................................................................. 28

8. Internal Publicity Wing...................................................................................... 31

9. Pakistan Broadcasting Corporation (PBC)......................................................... 40 10. Pakistan Electronic Media Regulatory Authority (PEMRA)............................. 48

11. Pakistan Television Corporation (PTVC).......................................................... 53

12. Press Council of Pakistan (PCP)........................................................................ 62

13. Press Information Department (PID)................................................................. 64

14. Press Registrar.................................................................................................... 68

15. Shalimar Recording Company............................................................................ 69

Year Book 2019-20

ii

iii

SENATOR SYED SHIBLI FARAZ

Federal Minister

iv

MS. ZAHIDA PARVEENFederal Secretary

Mission Statement

To inform, educate and entertain the masses. Project and

promote Government’s policies and programs as well as soft,

progressive and democratic image of Pakistan. The Ministry also

counters negative propaganda against the state.

v

Associated Press of Pakistan (APP)

Associated Press of Pakistan

(APP) started its operations in 1947

with the independence of Pakistan.

Initially, it was run through a Trust, but

owing to financial bottlenecks it was

taken over by the Government through

an Ordinance called; “Associated Press

of Pakistan (taking over) Ordinance th1961”, on 15 June 1961.

The journalists of the news agency were however allowed to retain their independent status. APP was later converted into a Corporation

th on 19 October, 2002 through an Ordinance renaming it as Associated Press of Pakistan Corporation (APPC) and was accorded the status of semi-government media organization.

Notwithstanding its conversion into Corporation, the News Agency continues to enjoy professional freedom. APPC is country's premier national news agency comprising qualified and professionally competent editorial staffers.

APP remains committed to excellent journalistic traditions by objective and accurate reporting, observing code of ethics with regard to responsible journalism.

The News Agency covers all important developments and events without any prejudice on diverse fronts within the country and abroad with professional approach.

The news agency is playing a leading role by supplying authentic and credible news and footages to the print and electronic media round the-clock. Around one thousand news, over two hundred pictures and clean feed of Video News Service (VNS) important events and developments are put on wire daily for use by the media subscribers.

News reports are released to national dailies in English and Urdu and regional newspapers in Sindhi, Pushto, Balochi/Brahvi and Saraiki languages besides important news in Arabic language for the Arab world media.

Year Book 2019-20

1

2

Year Book 2019-20

The Associated Press of Pakistan has undertaken an ambitious new project to significantly upgrade its news operations to meet the rapidly emerging challenges of a digital era.

In this regard a new Directorate of Digital news has been created to conceptualize, design and implement a comprehensive strategy to transform the existing services into a forward-looking service that provides news content - text, photos, videos, graphics in varying formats to cater the needs of its diverse subscriber base and the general public.

As an initial step the working of the APP Central News Desk was centralized and standardized software provided to all Reporters and Editors for seamless connectivity and performance evaluation. The APP Digital aims at providing authentic news content through its multiple platforms within shortest possible time.

The APP Digital has transformed its website making it professionally more vibrant as important multi-lingual news reports, photos and videos footage are promptly placed on it. The Website attaches heavy traffic from Pakistan and abroad. The APP is equally active on various social media accounts, twitter, facebook, linkedin, youtube and witnessing an impressive growth in its followers.

The APP Digital will be generating its own content and will timely contribute, exclusive material for its diverse climate.

APP has expanded the network of the District Correspondents to ensure extensive coverage of political, economic and social activities taking place in every nook and corner of the country.


These services get prominent space in national and regional newspapers. APP's Special Correspondents, posted at key

destinations abroad including Washington, New York, London, Beijing, and New Delhi are effective by contribution towards promoting country's image and stance on various national and regional issues in their true perspective.

APP has news exchange agreements with 37 foreign news agencies under which bouquet of important news is transmitted to them. These agreements are renewed/revalidated periodically under the clauses contained in the agreements.

Following are the Released and Published items of different News Sections of APP From July 01, 2019 to June 30, 2020:

Released and Published English News during July 01, 2019 to June 30, 2020:

Released and Published Urdu News during July 01, 2019 to June 30, 2020:

Year Book 2019-20

S.NO Section Total Released Total Published 01 English Service 131748 89627 02 Urdu Service 186294 83810 03 Video News Service 8310 04 Photo Service 18472 20567 05 Pashto Service 16765 12419 06 Sindhi Service 27018 2360 07 Arabic Service 13882 8492 08 Saraiki Service 11548 9929 09 Balochi Service 11419 10892 Total 417146 238096

S.NO Month Released Items Published Items 01 July 9063 6920 02 Aug 8913 6582 03 Sep 10253 7938 04 Oct 12375 8363 05 Nov 11747 7651 06 Dec 10434 6723 07 Jan 12557 10271 08 Feb 10947 9317 09 Mar 12320 8487 10 Apr 9879 5293 11 May 12185 6317 12 Jun 11075 5765 Total 131748 89627

S.NO Month Released Items Published I tems 01 July 11275 6460 02 Aug 13174 6650 03 Sep 16269 7390 04 Oct 19278 8422 05 Nov 17122 7276 06 Dec 15215 6728 07 Jan 18634 8318 08 Feb 16840 7890 09 Mar 15930 7463 10 Apr 14689 6700 11 May 12761 5110 12 Jun 15107 5403 Total 186294 83810

3


4

Released Items Video News during July 01, 2019 to June 30, 2020:

Released and Published Photos during July 01, 2019 to June 30, 2020:

APP Social Media One Year Report (From July 01, 2019 to June 30, 2020):

Year Book 2019-20

S .NO M onth Released Item s 01 July 691 02 Aug 649 03 Sep 670 04 Oct 726 05 Nov 771 06 Dec 813 07 Jan 801 08 Feb 769 09 M ar 744 10 Apr 593 11 M ay 503 12 Jun 580 Total 8310

S.NO Month Released Items Published Items 01 July 1769 2029 02 Aug 1454 1225 03 Sept 1257 1267 04 Oct 1673 1577 05 Nov 1776 2050 06 Dec 1753 2234 07 Jan 1709 2342 08 Feb 2148 2453 09 Mar 1763 2223 10 Apr 1198 1600 11 May 880 1396 12 Jun 1092 171 Total 18472 20567


Associated Press of Pakistan’s “Twitter” account earned 32.4 th million Impressions during July 2019 to 30 June 2020.

Associated Press of Pakistan “Facebook” account posts reached th 368K during July 2019 to 30 June 2020.

Associated Press of Pakistan “Instagram” account posts insights th

178K during July 2019 to 30 June 2020.

Released and Published/web Regional News Services (Arabic News Service Pashto News Service, Balochi News Service, Saraiki News Service and

st thSindhi News Service) during July 01 , 2019 to June 30 , 2020.

Year Book 2019-20 Associated Press of Pakistan (APP)

5

Audit Bureau of Circulations (ABC)

Audit Bureau of Circulation conducts audit to assess the circulation of newspapers/periodicals after every three years and issues certificates accordingly. This enables the respective publications to be placed on the Central Media List (CML). Inclusion in the CML makes the publication eligible to receive Public Sector Advertisement at rates fixed keeping in view, inter alia, the circulation figures certified by ABC. This mandate has been allocated to the Ministry of Information and Broadcasting vide, Schedule II, Entry 16 Sub-provision 6(II) of Rules of Business, 1973.

During the Financial Year 2019-20, circulation audit of 407 publications were conducted. The detail is as under:

During the Financial Year 2019-20, 140 publications were declared as ABC defaulters and were recommended for removal from Central Media List (CML). The detail is as under:

Station Dailies Weeklies Fortnightlies Monthlies Total Islamabad/Rawalpindi Region

19 05 02 11 37

Lahore Region 12 - 01 03 16 Karachi Region 14 02 - 07 23 Faisalabad Region 07 03 - 10 Multan Region 09 01 - 01 11 Hyderabad Region 09 02 - 11 Peshawar Region 12 02 - 14 Quetta Region 13 01 01 03 18 Total 95 16 04 25 140

Year Book 2019-20

6

Year Book 2019-20

Ministry of Information and Broadcasting is working on transformation of current manual working of the Ministry to a robust automated system of database to make procedure of press registration, audit certificates and inclusion in Central Media List more credible, just and transparent. For the automation, a web portal has been developed by NITB, synchronizing the data of all three departments (OPR, ABC and CML) on one window. Web portal provides online facility to its applicants to register for further submitting the cases for registration of press, audit and Central Media List.

Physical verification process of all publications all over Pakistan is

also underway to weed out the dummy publications. It will help in removing dummy publications from CML, which will in turn save millions of rupees from government exchequer spent on

thadvertisement. At present there are 1569 - as of 30 June, 2020 publications on Central Media List. Physical verification reports of more than 900 publications have been completed and received from regional offices.

Official website of ABC has been revamped, updated and made active.

Implementation of e-office is underway.

Audit Bureau of Circulations

7

Year Book 2019-20

Central Board of Film CensorsList of Films Censored(Feature English Films)

8

Year Book 2019-20CBFC

9

10. 04.02.2020 Acceleration 25.02.2020 20/A-I/2020

27.02.2020

to

22.01.2021

Passed for Restricted Public Exhibition under “Parental Guidance (PG)” without anyexcision.The Censor certificate has not been collected by the importer of the film due to lockdown situation created by the pandemic Covid -19 in the whole world.

11. 28.02.2020 Bloodshot

02.03.2020

-22/BS I/2020

03.03.2020

to

02.03.2021

Passed for Universal Public Exhibition without any excision.


12. 02.03.2020 Onward

03.03.2020

23/O-I/2020

04.03.2020

to03.03.2021

13. 03.03.2020 The invisible man 04.03.2020 -24/IM I/2020

05.03.2020

to04.03.2021

14. 04.03.2020 Miracle In Cell No. 7

05.03.2020 25/MIC-I/2020

06.03.2020to

05.03.2021

Passed for Public Exhibition Restricted to “Ages 18 & above” without any excision

Passed for Public Exhibition Restricted to “Ages 18 & above” without any excision

.

15. 05.03.2020 Abhigail

09.03.2020

26/A-I/2020 10.03.2020

to

09.03.2021


16. 10.03.2020 A Quiet Place Part-II

11.03.2020

27/AP-I/2020

12.03.2020

to

11.03.2021

Passed for Public Exhibition Restricted to “Ages 18 & above” without any excision.

Year Book 2019-20 CBFC

Central Board of Film CensorsList of Films Censored

(Feature Urdu Films Local Pakistani)


(Feature Pushto Films Local Pakistani)


(Trailors)

10

S. No.

Date of receipt of

application

Title of film Date of examination

No. and date of Censor

Certificate

Remarks

1 2 3 4 5 61. 18.12.2019 Madam-e-

Problem

08.01.2020

2/MP-I/2020

09.01.2020

to

08.01.2045


2. 21.01.2020 Mere Pass Tum Ho

22.01.2020

-6/MPTU I/2020

23.01.2020 to

22.01.2045


3. 21.02.2020 Record

26.02.2020

21/R-I/2020

27.02.2020

to

26.02.2045

Passed for Restricted Public Exhibition under “Parental Guidance (PG)” without any excision.

4. 10.03.2020 Ehd-e-Wafa 12.03.2020 28/AW-I/202013.03.2020

to

12.03.2045


S. No.

Date of receipt of

application


No. and date of Censor Certificate

Remarks

1 2 3

4

5

61. 03.02.2020 GHHAR SARRA

DAGHHRA

07.02.2020 8/GSD-I/2020

11.02.2020

TO

10.02.2045

Passed for Universal Public exhibition without any excision.

S. No.

Date of receipt of

application


No. and date of Censor

Certificate

Remarks

1 2 3 4 5 61. 10.02.2020 Tenet 11.02.2020 12/T-I/2020

14.02.2020to

13.02.2021

Without any excision

2. 10.02.2020 Morbius

11.02.2020

13/M-I/2020

14.02.2020

to

13.02.2021


Year Book 2019-20CBFC

Earning of the Board

This year an amount of Rs. 733,100 was deposited in Government Treasury on account of censorship Fee. Earnings of the Central Board of Film Censors declined as the number of films produced and Exhibition went down during the year. The main reason of the above mentioned circumstances is the critical situation throughout the world due to Pandemic Covid-19, in which all the public places including cinema houses were closed for public.

11

3. 10.02.2020 Peter Robbit-2

11.02.2020

14/PR-I/2020

14.02.2020

to

13.02.2021


4. 10.02.2020 Mulan 11.02.2020 15/M-I/202014.02.2020

to13.02.2021


5. 10.02.2020 Onward 11.02.2020 16/O-I/202014.02.2020

to13.02.2021


6. 26.02.2020 Tich Button 25.02.2020 19/TB-I/202027.02.2020

to26.02.2045


Cyber Wing

In order to tap the potential to spread information across the globe with an impactful outreach and to keep pace with info-tech era, the Federal Cabinet through its Decision No. 922/Rule-19/2019, dated 04-12-2019 approved an amendment in Rules of Business, 1973, and enlisted the Promotion and Projection of Government Policies through Digital Media as a subject of Ministry of Information and Broadcasting.

Cyber Wing is mandated to project and promote soft image of Pakistan and state policies via social media tools and it also provides professional services related to information technology to the Ministry, its attached departments and sub offices in Cyber Space. Cyber Wing, as an active part of the Ministry of Information and Broadcasting, effectively safeguards the interests of the country on Cyber domain by employing modern technologies. It is responsible for projecting the soft, moderate and progressive image of Pakistan by Projecting Government policies and countering Propaganda and Fake News.

Cyber Wing monitors, evaluates and produces content on Digital Media regarding issues of national importance. It promotes and projects Government policies through perception management and narrative building.

During the year 2019-20, Government initiatives were widely projected through the Ministry's official social media handles including Twitter, Facebook, YouTube, blogs and Instagram, resulting in exponential increase in users views and engagements. It has increased its following on social media platforms like official Twitter handle, Facebook and Instagram etc. from 40,000 to 596k in a year.

One of the key initiatives of Cyber wing during the year has been shifting the Ministry and its attached departments to a paperless working environment by implementing E-Office application which is aimed at improving internal efficiencies through electronic administration. E-Office is a step forward into an era of paperless administration in the Ministry. It is a digital workplace solution that replaces the existing method of manual handling of files and documents with an efficient electronic system and has its inherent advantages such as data stored digitally with audit trails for every transaction being done. Regular backups and Disaster Recovery systems (DRS) are in place which ensures that the Government files are not damaged in case of any mishap.

Year Book 2019-20

12

Year Book 2019-20

Another noteworthy initiative namely “Fake News Buster” run by Cyber Wing, Ministry of Information and Broadcasting is effectively busting fake news disseminated on print, electronic and social media. Cyber Wing maintains Fake News account to identify unverified/baseless news items and counters propaganda against Pakistan on digital space.

Apart from the above mentioned initiatives, Cyber Wing performed following functions during 2019-20.

Content dissemination from Ministry's official Social Media handles

Content generation for Social Media platforms (Twitter & Facebook)

Cyber Wing launched Coronavirus Awareness Campaigns on its social media on regular basis and has helped to dispel misinformation about the virus while promoting precautionary measures like frequent hand washing and wearing masks. It also prepared infographics carrying simple and concise messages encouraging people to wash hands frequently, use antiseptics to clean household items, wear masks in public places, avoid meeting people with colds and coughs, observe physical distance, avoid crowded places, and stay home as much as possible.

Launched Social Media Campaigns on different occasions such as:-1. Kashmir Solidarity Day (05 February 2020)2. Kartarpur Corridor (November 2019)3. Clean and Green Pakistan 4. COVID-19 (March to date )

Cyber Wing

13

Year Book 2019-20

One year of Military Siege of Indian Occupied Jammu and Kashmir, (05 August 2019-2020)

Pakistan Day, (14 August 2019)

PECA 2016, ( Prevention of Electronic Crimes Act, to support digital rights of women)

Campaigns on national leaders of Pakistan (Quaid-e-Azam, Allama Iqbal), (11 September 2019, 25 December 2019)

CPEC

Locust Control, etc. (from July 2019 to date)

Prepared Cyber Monitoring report on regular basis

Prepared Twitter Analysis Report (TAR) on regular basis

Maintained State of the Art Ministry's website enriched with information for public inland and abroad

Dedicated email server for President secretariat and Ministry for official e-correspondence

QR codes implementation for historical content and other content

Establishment of the online conference setup for e-meetings

Network support and services which include Network operations and Internet management of the Ministry (MOIB).

Cyber Wing produced special videos, infographics and other social media products to effectively project government initiatives as shelter homes, Ehsas program instruments, foreign policy initiatives, Billion Tree Tsunami, Naya Pakistan Housing Project, Kartar Pur Corridor, tourism youth focused policies etc.

Provided professional support in cyber security and other IT related matters to various Federal government departments

Development of software as required

Ensured cyber security of national information mechanism

Extended IT expertise to Federal Ombudsman System

Provided consultancy to PBC for publication of digital content through Google platform using Cyber space

Established digitalized studio workstation

Provided technical services to PID for establishment of two scan stations and digitalization of press clippings and historical archives (photos, press clipping, etc)

Cyber Wing

14

Year Book 2019-20

Development of QR Codes A special initiative is taken at Cyber Wing to “Discover Pakistan on

QR Wheels- Pakistan the land of splendid beauty & opportunities”. The idea of development of QR codes has been materialized as QR codes are more useful than a standard barcode as they can store (and digitally present) much more data, including url links, geo coordinates, text and visuals. It will also save heavy cost of printing of souvenir books and their transportation and distribution. The other key feature of QR codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them. The first phase to brand Pakistan through QR Code is accomplished. It has covered various tourist’s attraction, economy, culture and especial initiatives of the government for the socio-economic uplift. The aim of the QR codes development is to highlight the tourism potential and rich culture of Pakistan and to apprise the people about number of socio-economic initiatives taken by the government. It will help to display Pakistan at national and international platforms at a very low cost with great efficiency and accessibility through mobile phones.

Revamping of WebsiteCyber wing has also revamped the website of Ministry of Information

and Broadcasting according to the demands of the present digital age. It includes the daily news updates along with tickers and the twitter and face book handles of the Ministry of Information and Broadcasting and all the attached departments. The website is equipped with the photo and video galleries. The photo gallery includes the updated profiles of Presidents, Prime ministers, and Ministers for Information and Broadcasting, Minister of States of the Ministry and the Secretaries along with various national campaigns run by the Cyber Wing from time to time. The photo gallery is also enriched with handicrafts, religious sites, foods, tourist destinations etc to promote and project the soft image of Pakistan. Likewise video gallery also serves the purpose of promoting and projection enlightened image of the country. It also contains a slider on the top showing the photographs of important and latest events. This website is also equipped with various media laws and feedback system. Special links regarding i.e. Kartarpur and Kashmir Solidarity Day, Ehsaas News Letter etc. containing important information, documents, resolutions, articles etc. are also part of the website.

News Data Bank Cyber Wing of M/o Information and Broadcasting has also accomplished the task of creating “Cyber News Data Bank” aimed to provide one fountain source of information on the various steps/initiatives taken by the Government. The “Cyber News Data Bank” would aim to provide the maximum, authentic and credible information processed in to news format one place and at a 'one click' distance away in topic wise categorized clusters. This will facilitate the Ministries/ departments to obtain relevant information in no time to generate info graphics for digital media. It

Cyber Wing

15

would help in 'fake news culling' by providing a solid news platform. All PROs would have login facility on the portal to upload press releases, photos, videos, campaigns etc. related to their concerned ministry. Initially the project will facilitate the federal government officers working across the country. Later on the services may be extended to the provincial and local levels.

Deployment of E-Office In tandem with the government's vision of using e-governance as a tool for enhanced efficiency, increased transparency as well as better processing and service delivery, this ministry is steadily perusing IT projects. In continuation and in order to make efficient use of government resources and strengthen quick public service delivery mechanism, Cyber Wing of this Ministry is the focal department for deployment of E-Office at MoI&B.

Year Book 2019-20 Cyber Wing

16

Directorate of Electronic Media & Publications

Media Monitoring and AD Tracking Center

The rapid growth of Electronic Media in Pakistan with dozens of 24/7 News and Current Affairs Channels have created huge opportunities for the public service and public information dissemination, but at the same time also created challenges for governance, democracy and development at large. In order to meet the challenges' in media monitoring, Directorate of Electronic Media and Publications has established a development project namely “Media Monitoring and Tracking Centre (MMTC)” which is a premiere, flagship automated system introduced by Federal Government in the Public Sector for monitoring the transmissions of satellite TV channels and tracking of public sector advertisements/commercial campaigns being broadcast on the electronic media round the clock.

Objectives: To monitor talk shows/current affairs programs and infotainment

programs on real time basis.

To track TV commercials released by various public and private

sector organizations for monitoring and verification. Rapid response on various adverse/controversial news items. To issue alerts on all breaking news to relevant authorities/ persons.

Performance: The details of Media Monitoring and Ad Tracking Cell performance for 2019-2020 are given below.

Year Book 2019-20

17

List of Publications produced by DEMP during the year 01-07-2019 to 30-06-2020:

Year Book 2019-20 DEM

18

Photo Service

DEMP has a vast collection of rare photographs of late 40s, 50s, 60s, 70s, and 80s which run into thousands. The photographs depicting socio-economics development of the country, scenic beauty, civilization and archaeological sites, land and people, cultural heritage etc are used in almost all the publications of DEMP. The Directorate also provides photographs to various government and non-government organizations on their demands. This section preserves the photographs of important events for its publications utilization and record purpose. Digitalization of archives is being done and 88 new folders have been created.

Exhibitions

List of Publications produced by DEMP during the year 01-07-2019 to 30-06-2020:

Year Book 2019-20DEM

19

Officers and staff of DEMP with other government departments of B.F Building observed “Kashmir Hour” to express harmony with the people of Indian occupied

thJammu and Kashmir at Zero Point, Islamabad on 30 August, 2019.


Photo Gallery of Exhibitions organized by DEMP

20

Documentaries Wing

The Film Section of this Directorate has made concerted efforts

towards the projection of Government of Pakistan by preparing

documentaries about Pakistan and its image. This Directorate has produced

Sixteen (16) Documentaries on different themes in digital format and also

distributed DVDs within Pakistan and Pakistani mission’s abroad. Details of

which are as follows:

Other than the above-mentioned productions, this Directorate is running the

social media section in which Facebook and Twitter handles are being

updated on daily basis with all news of Prime Minister of Pakistan, Minister

for Information and Broadcasting and other National events of importance

are being projected/covered. Various posters are regularly made and

uploaded according to the importance of the events. Moreover, 2200 DVDs

or more of various Documentaries have been distributed within the country

and Pakistani mission abroad for projecting the soft image of Pakistan. QR-

code for web copy of two years performance reports of the Government

2018-2020 was generated by the Film Wing.

Sr. No. Name of Production Remarks

1. Documentary on Kashmir 27 October Documentary

2. Documentary on 14th

th

August Documentary

3. Pakistan Day 23 rd

March (English & Urdu)

Documentary

4. The Biggest Banyan Tree of Pakistan

(Russian)

Documentary

5. Life of a National Poet Allama Muhammad Iqbal

Documentary

6. Gurudwara Kartarpur Sahib Song

Song

7. A walk with Poonam Kaur featuring peace and interfaith harmony in Pakistan

Song

8. Quaid-e-Azam Muhammad Ali Jinnah giving his reaction to the 3rd June Plan of Transfer of Power (Speech)

Re-edited and Subtitled Speech

9. Pakistan Citizen Portal

TVC

& Promo 10. TVCs on COVID-19

Two (02) TVCs

11. Quaid-e-Azam Death Anniversary

Promo

12. PM Visit USA

Promo

13. Humans

Without Human Rights

(Seminar on Kashmir)

Promo

14. Birth Anniversary of Shaheed-e-Milat Liaquat Ali Khan

Promo

15. A Tribute to our National Heroes (Defence Day) Promo

16. Airforce Day Promo

Year Book 2019-20DEM

21

Implementation on National Film and Broadcasting Policy, 2018

Implementation/revision of the National Film and Broadcasting

Policy, 2018 is under process.


22

External Publicity Wing

External Publicity Wing is mandated to project soft image of Pakistan

highlighting its cultural heritage and tourism treasures. Besides, it also has

the mandate to publicize the Government's initiatives for well-being of the

masses, development of the country and progress of the society as a whole. It

actively liases with foreign media based in Pakistan. Press Sections in

various Countries likewise have engagement with foreign media, different

media organizations, and prominent personalities in their respective spheres

in a bid to seek positive portrayal of different facets of Pakistani society.

Objectives

Project Pakistan's soft image abroad

Publicize government's policies/initiatives

Promote Pakistan's culture and heritage

Counter negative reports in foreign media

Functions of EP Wing

Fostering relations with foreign media

Arranging foreign media interactions of VVIPs within and outside

Pakistan

Managing foreign media coverage of visits of foreign dignitaries as

well as Pakistani dignitaries visiting other countries

Promoting cultural heritage and tourism potential of the country

Conducting foreign media delegations visiting Pakistan

Monitoring foreign media

Countering negative news reports

Facilitating Pak-based foreign journalists-visas, accreditation cards,

visits to different cities

Issuance of NOCs to Various Ministries/Departments for placing

public sector advertisements in foreign media

Liaison with foreign media teams for production of documentaries/

films on Pakistan

Processing of media, Information and Broadcasting related MOUs/

Agreements

Year Book 2019-20

23

Year Book 2019-20 External Publicity Wing

Specific Desks in the External Publicity Wing deal with Press

Sections and media in different areas of the world and provide support to

Press officers in undertaking tasks as enumerated above. Coordination with

Press Sections and Foreign Media for projection and facilitating foreign

media is the topmost priority of all the desk officers. Under the Director

General (BS-21), three Directors (BS-19) look after the work of desk

officers, Dy. Directors/Assistant Directors (BS-18/17). The specific desks

include: UN & Americas, South Asia/SAARC, Europe, Far East/CPEC,

Central Asian Republics, West Asia and Middle East and Africa.

EP Wing Footprint-21 Important Capitals are covered around the

World with 23 Press Officers and support staff

A Reflection on Media Projection

24

Key Initiatives

Important Events 2019-2020

Kashmir Issue Externalized

Throughout the years 2019 and 2020 Press Sections in key world

capitals including Washington, London, Ottawa, New York, Brussels and

others organized activities, including seminars, webinars, demonstrations to

highlight the Kashmir cause.

Dr. Firdous Ashiq Awan, SAPM and Mr. Akbar Durrani, Secretary

Information and Broadcasting had an interaction with foreign media based in

Islamabad (February 2020).

Year Book 2019-20External Publicity Wing

25

Year Book 2019-20

Combating Covid-19Glimpses of Relief Activities organized by Press Officers for Pakistani

Community

Beijing

Dubai

External Publicity Wing

26

Special Assistant to the Prime Minister on Information and Broadcasting, Dr. Firdous Ashiq Awan on Friday said

thPakistani nation observes February 5 , as day of solidarity with Kashmiri people to draw world attention towards their plight because in the occupied valley where people were

being subjected to inhuman treatment. She applied the international media correspondents to support Pakistan’s efforts to advance the cause of helpless Kashmiris. suppressed by hard-line Indian government.

Year Book 2019-20External Publicity Wing

Opening of Kartarpur Corridor

Information Group Officers take up their responsibilities abroad

External Publicity Wing arranged a number of interviews of Prime Minister Imran Khan with leading foreign media including CNN, DW, CNBC, Al Jazeera, Russia Today, New York Times and others. The Prime Minister expressed his views on issues having national and internat ional s ignif icance, particularly Kashmir issue, foreign relations, Pakistan's drive against Covid-19 pandemic, economy, regional situation and the like.

EP Wing hosted a 30-member Indian

Media delegation for coverage of the

Opening Ceremony of Kartarpur Corridor.

Prime Minister Imran Khan performed the th

inaugural ceremony on 8 November 2019

(R- Media Delegation departing from

Lahore).

During the financial year 2019-20, EP Wing

undertook the process of selection of

Information Group Officers and officials for

posting in different Pakistan Missions.

Seventeen officers in BS 18, 19 and 20 and

forty officials in different staff positions, were

selected for foreign posting. Majority of them

completed the pre-departure procedures and

joined their duties in different Pakistan Embassies which among others

include Brussels, Cairo, Colombo, Dubai, Dhaka, Hong Kong, Jeddah,

Kabul, London, Moscow, New Delhi, New York, Ottawa, Paris, Singapore,

Tokyo, Tehran and Washington.

(Send off ceremony at ISA Islamabad)

Prime Minister talks to Foreign Media

27

Information Service Academy

Information Service

Academy (ISA) is mandated

with the training of probationary

officers of Information Group.

The experienced and highly

qualified faculty has been

engaged to impart not only the

theoretical knowledge to the

probationary officers but also

practical aspects are taken into

a c c o u n t t o e q u i p t h e

probationary officers which

enable them to perform up to the

mark in their professional career. Moreover, ISA arranges a number of

capacity building programs for the Federal and Provincial information group

officers.

The key objectives are:

Training of the probationary officers

Training and capacity building of the information group officers

To impart knowledge and practical professional skills among the

officers of information group

To acclimatize the officers with the advanced skills of media

management

To equip the information group officers with the role of digital/social

media in image building of Pakistan both at regional and international

levels and promoting government policies effectively.

To sensitize the information group officers through capacity building

programs and workshops to perform up to the mark under

unavoidable circumstances

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Following are the details of trainings/capacity building programs.

Specialized Training Programme Wing

Specialized training, a six month training programme, is meant to

train the Information Group probationary Officers as future media managers

through a combination of class room lectures, symposiums, seminars,

syndicate discussions, individual researches, field visits and practical

application of strategic and tactical positioning along with enhancement of

personal skills and self-awareness. The visiting faculty includes

accomplished academicians, senior civil servants, former ambassadors,

representatives of civil society and renowned media persons.

th36 Specialized Training Programme

thThe 36 STP comprising 14 officers commenced on May, 2019. A

study tour of the aforementioned batch to Gilgit Baltistan was organized in

the month of July, 2019.

14 individual research papers were submitted by the aforementioned

batch. All the probationary officers reviewed one book each assigned. Ten

field visits were conducted for probationary officers to different

organizations of Information and Broadcasting Division. A passing out

ceremony of the aforementioned batch was graced by the Minister for

Information and Broadcasting as well as Secretary Information and

Broadcasting Division.

Revision of Syllabus

Information Service Academy, in order to update/revise the

curriculum of Specialized Training Programme held a consultative session in

the month of May, 2020. The curriculum of STP has been made more field

oriented. Current Issues' presentations, workshops on exclusive topics like

“research methodology” Information Technology, social media, cinema,

case studies and simulations exercises on various issues have been made

essential part of the STP.

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29

th37 Specialized Training Programme

th 37 Specialized Training Programme comprising 05 probationary

officers started on June, 2020. Curriculum, recently approved by the FPSC,

is being taught.

Workshops and Trainings

S/No Training Category /Workshops Duration Participant Category

01. One day workshop on Face book One day 26 th September, 2019 Probationary officers of 36 th STP

02. Two Day Experts Meeting on the New Challenges of Media Training

Two days 02nd-03 rd January, 2020

03. One D ay Workshop for Female Journalists on “Empowering Women in Media: Inclusion Leadership and Technology”

One day 9th March, 2020

04. One Day Workshop on ‘Story Telling with Info graphics: The A rt of Data Visualization’

One day 10 th March, 2020

05. Passing Out C eremony of 14 Probationary Officers of 36 th STP

11 th March, 2020

06. Training of 05 Probationary O fficers of 37th STP 1st June, 2020 to date 07. One Day Seminar on “International Day i n

Support of Victims of Torture (Humans without Human Rights in IIOJ&K) ’’ Organized by the Ministry of Information & Broadcasting

One day 26 th June , 2020

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30

Establishment of Digital and Social Media Simulation Lab at Information Service Academy (ISA)

A state of the art Digital Lab along with Social Media Simulation set

up is proposed to be established in the Information Service Academy, which

is the only public sector institute for conducting trainings and courses in the

field of media. The proposed Lab will train media practitioners through

digital learning tools, cutting edge technological gadgets, analytical and

social media simulation software being used by media industry

internationally. PC-I of the project has been submitted in M/o of Information

and Broadcasting.

Establishment of Pakistan Media University

Moreover, a PC-II for the establishment of Media University at the

national level to provide education (Theoretical & Technical) in the field of

Media and Communications has been approved by the Departmental

Developmental Working Committee (DDWP). This university will equip

media professionals to face the challenges of the new world information

order.

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31

Internal Publicity WingPolicy Level

The Internal Publicity Wing is the lead department in terms of providing policy advice and coordinating with the attached departments and autonomous bodies of the Ministry of Information and Broadcasting and rest of the government's ministries, divisions, Prime Minister and President's offices on policy issues related to media. It plays an important role in promoting the growth and development of media as well as in the projection of government's policy decisions and communication of Government's development initiatives for the general public. A brief on the performance of IP-Wing is given in the ensuing paras.

2. IP-Wing represented the Ministry in a number of meetings convened by Standing Committees of Senate & National Assembly on Information and Broadcasting and provided them the Ministry's point of view on policy issues.

3. IP-Wing processed and forwarded to the Cabinet Division cases for the conferment of Pakistan Civil Awards to notable personalities in the field of Arts and Media.

4. IP-Wing provided administrative approval for visits abroad of the officers of this ministry, aimed at promoting mutual cooperation and benefit from the experience of international media representatives, and nominated the officials and Media persons for various training courses to enhance their efficiency and to improve the working of this Ministry.

5. IP-Wing coordinated with media organizations for improving the projection/ publicity of the Federal Government and provided policy directions to PTVC, PBC, APPC, PCP and PEMRA.

6. Additionally, IP-Wing also handled administrative matters of the official media organizations i.e. PTVC, PBC, APPC, SRBC, NPT and PCP besides placement of newspapers/ periodicals on Central Media List and provision of financial assistance to the Press Clubs, working Journalists and CPNE.

7. IP-Wing also nominated and processed appointment of members of Board of Directors in the relevant Jurisdictional Organizations of the Ministry and also processed appointment of heads of these organizations after following legal procedures.

8. IP-Wing provided the secretariat support and technical input to different committees and forums entrusted with the task of reviewing the

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32

Year Book 2019-20Internal Publicity Wing

33

existing media laws.

9. IP-Wing also kept liaison with the representative bodies of the Media such as Press Clubs, Pakistan Broadcasters Associations (PBA), All Pakistan Newspaper Society (APNS) and Pakistan Federal Union of Journalists (PFUJ) etc.

10. IP-Wing is headed by an Information Group Officer of BS-20. The wing is divided into three branches i.e. Media, Press and Audit Bureau of Circulation (ABC) each headed by a Director of (BS-19).

ELECTRONIC MEDIA SECTION

PBC SECTION (M-I)

Job Description 11. The M-I Section of M/o I&B is entrusted with the administrative and policy related matters of the following significant organizations:- (i) Pakistan Broadcasting Corporation (PBC) (ii) PEMRA

12. During the subject period, PBC Section has successfully accomplished all routine as well as exclusive tasks. A brief overview of total assignments received in M-I Section is tabulated below:

st13. Following major tasks were performed by this Section from 1 July,

th2019 to 30 June, 2020:-i. Processed draft amendment Bills of PBC Act, 1973, APPC

Ordinance, 2002 and Motion Pictures Ordinance, 1979ii. Amendment in the Rules of Business,1973 relating to

business of M/o I&B iii. Processed PBC Appointment, Promotion and Transfer Rulesiv. Processed Amendment in Section 4 of PBC Act, 1973v. Processed amendment in Electronic Media Code of Conduct

2015 and placed it before CCLC and the Cabinet vi. Reconstitution of Council of Complaints, PEMRA, (Sindh,

Lahore, KPK and Islamabad)

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34

vii. Appointment of the Members of PEMRA

Electronic Media Section (M-II)Job Description 14. Media-II Section is dealing with policy and administrative matters of Pakistan Television Corporation (PTVC) and Shalimar Recording Broadcasting Company (SRBC). 15. In addition, the section provided secretarial support to the Ministry on account of rendering policy directions to PTVC, SRBC and DEMP with the objective to improve their service delivery to their clients and general public. 16. This Section is also dealing the court cases of PTVC and SRBC. It also coordinates with other Ministries/ Divisions for implementing publicity plans/campaigns in Electronic Media. It also prepares publicity plans for various Ministries and Divisions of the Federal Government.

17. During the subject financial year, this Section successfully accomplished all routine as well as exclusive assignments. A brief overview is given below:

st18. Following major tasks were performed by this Section from 1 July, th

2019 to 30 June, 2020:-i. Constitution of PTVC Board of Directors ii. Appointment of MD, PTVC iii. Implementation of 51 Cabinet Decisioniv. Arranged meetings, of Media Coordination Committee and

Media Censorship Committee on Defence Planning were heldv. Processed NOC for making payment to the Indian

Broadcaster.vi. Processed the case of declaring PBC and PTVC as Essential

Services


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PRESS SECTIONPRESS-I

Job Description 19. Press-I Section of M/o I&B deals with the matters of print media, Welfare and Protection of Journalists, financial assistance to journalists and journalistic organizations, fixation of government advertisement rates for print and electronic media and allotment of plots to journalists and media workers.

20. During the year 2020, this section has dealt with the routine matters of Journalists Safety, Security, Welfare and Protection Bill, 2020, fixation of government advertisement rates of electronic media, finalization of advertisement policy and matter of payments of outstanding dues to the print and electronic media. Moreover a cheque distribution ceremony was held in

thPress Information Department on 28 June, 2020, in which Federal Minister for Information and Broadcasting, Senator ShibliFaraz and Federal Secretary Akbar Durani (TI) distributed cheques of approximately 30 million rupees among 27 press clubs and 23 deserving journalists. A brief overview of the sections performance for the year-2020 in a tabular form is given below:

PRESS-II SECTION

Job Description

th21. It is one of the major accomplishment of M/oI&B that 8 Wage Board Award was published on March 12, 2020. The Award was announced after a lapse of more than eighteen years and unanimously agreed upon by all the members of the Wage Board. The seventh Wage Board Award was announced in 2001 but it was contested in the court of law as it was not unanimously agreed upon by the employers and employees; two of the major stakeholders of the Wage Board.

st th22. On 1 July, 2019, 8 Wage Board announced an Interim Award which


36

stwas operative from 1 February, 2019 to grant immediate salary relief to the newspaper employees.

Salient features of the eighth Wage Board Award are as follows:

The existing basic pay as well as admissible allowances of Editor Grade, Special Grade and employees, falling in Grade-I to IV, will be increased at the rate of 145%.

The existing basic pay as well as admissible allowances of employees of Metropolitan (Islamabad, Lahore, Karachi) publication falling in Grade-V to Grade-VIII will be increased at the rate of 130% to 250%.

The existing basic pay as well as admissible allowances of employees of Regional publications, falling in Grade-V to Grade-VIII, will be increased at the rate of 267% to 384%.

The existing basic pay as well as admissible allowances of employees of periodicals other than dailies, falling in Grade-V to Grade-VIII, will be increased at the rate of 144% to 152%.

The employer shall pay to the employees, engaged in occupations, at rates not less than the respective new pay scales fixed for each grade.

In addition to the basic pay, employees shall be entitled to the general transport allowance, local travelling allowance, outfit allowance, hill allowance, house rent allowance and computer allowance at different rates specified in the Award.

All privileges, safeguards, benefits etc., regulation of over time, night duty, apprenticeship, lead hazards, medical attendance, contributory provident fund and gratuity etc., as provided under the relevant laws, shall be admissible to the newspaper employees.

st The decision of the Board will be operative from 1 February, 2019.

23. Secondly, P- II deals with placement of publications/newspapers on the Central Media List (CML) and thereby making them eligible for receiving public sector advertisements both from Federal and Provincial


37

Governments. M/o I&B includes new publications in the CML forwarded by the Press Information Department after seeking required documents from the applicant. At the same time it periodically removes publications/newspapers that do not fulfill the criteria for being eligible for public sector advertisements. This ensures that only real and not fake/dummy publications/newspapers are given advertisements, eliminating the fake (dummy) publications.

PRESS-III SECTION

Job Description

24. This section of the IP Wing deals with the Inland and Foreign Trainings, Seminars, Workshops and Scholarships of the officers belonging to main Ministry, attached departments and associated organizations; External Publicity Wing, Internal Publicity Wing, Cyber Wing, PID, ISA, DEMP, ABC, PTVC, PBC, APPC, SRBC, PEMRA and PCP.

25. The Cases of Civil Awards in respect of media persons including Artists and Journalists are also processedby this section. 26. The formal request for Presidentand Prime Minister's interviews with media persons and their messages in national newspapers/ publications on important occasions for the general public is processed by this section for formal approval of the competent authority.

27. A brief overview of the performance of P-III Section is tabulated below:


38

COUNCIL SECTION

Job Description

28.The Council Section ensures smooth and transparent running of the parliamentary business. The council Section of M/o I&B ensures responsiveness to the best of its abilities.

st29. The performance of council section during the period 1 July 2019 to

th30 June, 2020, includes the following functions;

a) Smooth functioning of parliament business related to the M/oI&B

b) Transparent flow of information/data/statistics to the parliament

c) Timely disposal of queries, motions, calling attention notices, amendment bills etc Effective and fruitful business during various standing committee meetings

30. The Council Section has successfully ensured timely disposal of all parliamentary business. Furthermore, all concerned departments have been sensitized regarding the importance of parliamentary business to ensure

st theffectiveness of our vision. During the period 1 July 2019 to 30 June, 2020 this section has timely processed the following amendment bills to the Parliament;

Pakistan Broadcasting Corporation (PBC) Amendment Bill Associated Press of Pakistan Corporation (APPC)

Amendment Bill Press Council of Pakistan (PCP) Amendment Bill The Motion Pictures Ordinance Amendment Bill Pakistan Electronic Media Regulatory Authority (PEMRA)

Amendment Bill Press, Newspapers, News Agencies and Books Registration

Amendment Bill Defamation Amendment Bill Protection of Journalists and Media Bill-2020

AUDIT BUREAU OF CIRCULATION

31. Audit Bureau of Circulation (ABC) conducts audit to assess the circulation of newspapers/periodicals after every three years and issues certificates accordingly. This enables the respective publications to be placed on the Central Media List (CML). Inclusion in the CML makes the

32. During the Financial Year 2019-20, circulation audit of 407 publications was conducted. The detail is as under:

33. During the Financial Year 2019-20, 140 publications were declared as ABC defaulters and were recommended for removal from Central Media List (CML). The detail is as under:

34. M/o I&B is working on transformation of current manual working of the Ministry to a robust automated system of database to make procedure of press registration, audit certificates and inclusion in Central Media List more credible, just and transparent. For the automation, a web portal has been developed by NITB, synchronizing the data of all three departments (OPR, ABC and CML) on one window. Web portal provides online facility to its applicants to register for further submitting the case for registration of press, audit and Central Media List.


39


40

35. Physical verification process of all publications all over Pakistan is also underway to weed out the dummy publications. It will help in removing dummy publications from CML, which will in turn save millions of rupees from government exchequer spent on advertisement. At present there are

th1569, publications on Central Media Listas of 30 September 2020. Physical verification reports of more than 675 publications have been completed and received from regional offices.

36 Official website is updated and made live.

37. Work on e–connectivity is underway.

Pakistan Broadcasting Corporation (PBC)

Pakistan Broadcasting Corporation (PBC) popularly known as Radio Pakistan is the largest state media network of Pakistan with about 80 broadcasting units housed in 32 Broadcasting Houses across the country. Radio Pakistan through its multi pronged broadcast platforms like FM, Medium wave, Short wave and through satellite broadcasts is able to reach out to its listeners inside and outside the country in an unprecedented manner.

As a State mouthpiece, PBC highlights all initiatives, activities and policies of the government in a befitting manner in host of fields including defense, national security, economy, foreign policy, health, education, climate change and issues of public interest during the financial year 2019-20. PBC projects Pakistan as a modern Islamic, Welfare and Democratic State and airs programmes to forge national cohesion. It also postures Pakistan as a friendly, cooperative and peace loving country that is very much dedicated to fulfill its international commitments and responsibilities. PBC aims to improve and enhance soft image of Pakistan through promotion of its rich culture treasure and make PBC a dynamic, effective and result oriented entity through proper utilization of its resources.

Year Book 2019-20

41

An online meeting of PBC and ABU held in Islamabad.

News Wing Central News Organization (CNO) is the major source of dissemination of news whose aim is to keep the people informed of important happenings at local, regional, national and international levels. It airs 117 news bulletins in 29 national, regional, local and foreign languages.

Massive coverage was given to situation arising out of abrogation of special status of Indian Illegally Occupied Jammu and Kashmir. Pakistan raised its voice against it at all international forums which was vigorously highlighted. Besides, the PTI government organized various events in the country to express solidarity with Kashmiris. Prime Minister Imran Khan's forceful speech in UNGA was given extensive coverage. Indian propaganda in this regard was effectively countered.

The proceedings of the special days observed in solidarity with Kashmiris were broadcast live from Prime Minister's Office. Similarly, walks and other events held in this connection were also extensively covered. On November 9, 2019, Pakistan took a major foreign policy initiative by opening Kartarpur Corridor for Sikh pilgrims from across the world, including India. The step was widely appreciated all over the world. Special programmes were broadcast on the subject wherein representatives of Sikh community were taken live. A separate dedicated Tab on “Kartarpur Corridor” was created on the website of Pakistan Broadcasting Corporation (PBC). Besides, Radio Pakistan created a Twitter account in Punjabi to apprise the Sikh community members across the world about the developments regarding the Corridor.

Since the outbreak of Covid-19, latest reports about the pandemic were broadcast in the news bulletins. The present government's effective policy against the pandemic was properly highlighted. Our reports also focused on sensitizing the people about the government's smart lockdown policy as well as creating awareness amongst them about the Standard Operating Procedures (SOPs) to avert the spread of the contagion.

The Central News Organization prepared news items and special packages with regular intervals with regard to the government's initiatives of Ten Billion Tree Tsunami, Clean and Green Pakistan, Naya Pakistan Housing Program, Kamyab Jawan Program, and Sehat Insaaf Card.

Special Reports were prepared regarding the government's flagship project China Pakistan Economic Corridor, Ehsaas program and its different components, including Ehsaas Kafalat, Nashonuma, Ehsaas Amdan, interest free loans, Ehsaas Langars, Ehsaas scholarship, Ehsaas Emergency Cash and Ehsaas Ration Portal. The response of the beneficiaries of these programs was made part of those special reports, depicting clearly as to how the

Year Book 2019-20 Pakistan Broadcasting Corporation

42

Year Book 2019-20Pakistan Broadcasting Corporation

43

programs are benefiting the poor.

Similarly, the government's efforts to revive the economy and its achievements such as reducing current account deficit, enhancing tax collection and exports etc in addition to the steps taken for the uplift of agriculture and construction sectors especially in the wake of Covid-19 pandemic featured in our reports and national and regional bulletins.

News & Current Affairs Channel

The News and Current Affairs Channel of Radio Pakistan reaches out to listeners across the country with different shades of opinion and unbiased analyses of top national and international news by eminent experts from different walks of life from 0700 to 2300 hours seven days a week. Ehsaas Ration Portal. The response of the beneficiaries of these programs was made part of those special reports, depicting clearly as to how the programs are benefiting the poor. Similarly, the government's efforts to revive the economy and its achievements such as reducing current account deficit, enhancing tax collection and exports etc in addition to the steps taken for the uplift of agriculture and construction sectors especially in the wake of Covid-19 pandemic featured in our reports and national and regional bulletins.

News & Current Affairs Channel

The News and Current Affairs Channel of Radio Pakistan reaches out to listeners across the country with different shades of opinion and unbiased analyses of top national and international news by eminent experts from different walks of life from 0700 to 2300 hours seven days a week. Radio Pakistan held healthy discussion and in-depth analysis on topics of national and global significance. The topics were fully covered in Azm-e-Pakistan, Perspective (English Talk Show), Nuqta-e-Nazar and News Roundup and other programmes of News and Current Affairs Channel. Current situation in Indian illegally Occupied Jammu and Kashmir with focus on Indian state terrorism and counter narrative of anti Pakistan propaganda in Indian media are widely discussed daily in “Kashmir Baney ga Pakistan” and “Aaina”. News and Current Affairs Channel also run programme “Hotline” on daily basis in which interviews of representatives of different national organizations involved in dealing with natural calamities, latest information and news about the natural disasters and government steps for rescue, relief and rehabilitation of affectees are part of the programme. Efforts of federal and provincial governments for socio-economic uplift of provinces with participation of politicians, ministers, academics and important developments of the day with analyses by eminent experts are propagated in


44

programmes Peshawar Diary, Quetta update and Date line Karachi.

Website/ Social Media Radio Pakistan has bilingual website in English and Urdu which is an authentic source of information for general public and news source for national and international media organizations. Radio Pakistan's Social Media platforms have huge following. Its official Facebook account has above 2.5 million followers and Twitter handle above 704K followers. Radio Pakistan also has substantial number of followers and subscribers at Youtube and Instagram. All the major activities and briefings of the government functionaries are live streamed on Radio Pakistan's official Facebook account and Twitter handle. Radio Pakistan's national news bulletins are streamed live on its Facebook account in video format. Most of its broadcast stations are also available online on PBC website and official mobile phone Apps (Radio Pakistan) for Android and iPhone users (Radio Pakistan official). Radio Pakistan's presence on the traditional and digital forums has enhanced its reach manifold at the national and international levels.

Programme Wing

PBC Programme Wing is engaged arduously in national campaigns for public awareness in general and about implementation of Federal Government policies across the country about in particular.

Covid-19: Radio Pakistan remained in the main stream of the campaign for “The Covid-19 pandemic in Pakistan”. This campaign is being launched broadcast in 22 languages across the country. Programme Wing daily produced programmes broadcast National Hook-ups from Islamabad and Provincial Hooks-Up twice a day from provincial capitals including Northern Areas and

ndPakistan Broadcasting Corporation has launched a month long special programs to celebrate the 72 stanniversary of Pakistan and Radio Pakistan in a befitting manner on 31 July, 2019.


45

Azad Jammu and Kashmir in this regard. Special reports, doctors' interviews, coverage of local, provincial and Federal administration activities, situation in hospitals, publicity of SOPs, special promos and songs were also part of the campaign. Permanent liaison was maintained with National Command Operation Center (NCOC) to highlight the latest up-dates about Corona patients, facilities at hospitals and emergency arrangements.

Ehsaas Emergency Cash Program: During Covid-19 pandemic, the government launched the largest ever social protection initiative in the history of Pakistan to provide relief to the affected families. During this campaign Programme Wing started public awareness for “On Line Registration”, how to get cash and report any mismanagement at the distributors end. In this regard, live reports, beneficiaries' interviews, and local administration arrangements to facilitate the cash receivers and guideline for those who face problems in registering on-line were broadcast.

A special show on daily basis with Special Assistant to the Prime Minister on Poverty Alleviation and Social Safety, Dr. Sania Nishtar was arranged on country wide network. Major points of this series were followed-up in regional languages. Besides the activities of “Ehsaas Kafalat” “Panagahain” and “Langarkhana” were also highlighted in detail.

PM Incentives for Construction Industries: The Federal Government announced incentive package for the construction industry to create a balance between the economic activities and social distancing in the wake of corona virus pandemic. This campaign was publicized in all major programmes with interviews, reports, commentaries and discussions on national and regional level.

The issue of Indian Illegally Occupied Jammu and Kashmir (IIOK) Radio Pakistan is broadcasting special Programs “Sada-e-Kashmir” and “Kashmir Banay Ga Pakistan” daily after India's illegal actions in IIOJK on August 5 last year. The human rights violations, killings, siege and brutalities and deployment of 900,000 Indian Security Forces in Jammu and Kashmir were elaborated through interviews, discussions, special features and reports. Former ambassadors, journalists, politicians, Kashmiri leaders, AJK President and Prime Minister, Speakers, opposition leaders and human rights activists were interviewed. Special songs and promos were also produced in Urdu as well regional languages. The speech of Prime Minister Imran Khan at UN was followed up by impressions, interviews, commentaries and analysis. In this regard a special drama series on the s i tuat ion was also broadcast from al l broadcast ing houses.

Power Sector:


46

Radio Pakistan properly projected incumbent government's major power projects Bhasha Dam and Mohmand Dam to overcome the energy shortage in the country. Donation campaign of the Supreme Court of Pakistan and the Prime Minister of Pakistan for these two projects were also highlighted through interviews of former Chairman, energy experts, irrigation experts and industrialists, promos and songs. Discussion programs were also aired to publicize the importance of these dams for Pakistan's economy and agriculture. Special programs were broadcast from Islamabad, the four provincial capitals and Gilgit and Muzaffarabad. Locust Control Program: The issue of “Locust Attack” destroying crops was also effectively highlighted by Programme Wing to up-date the farmers and general public about the current situation in affected areas. In this regard special programs through agriculture experts and regular coverage of press conferences were also conducted. In Urdu, Punjabi, Pashto, Saraiki, Balochi and Brahvi languages special instructions to the farmers were imparted. SOPs regarding spraying of the crops and government help lines were propagated to facilitate the affected areas.

Clean and Green Pakistan: The Prime Minister of Pakistan Mr. Imran Khan launched the Clean Green

Pakistan Movement for plantation, solid waste management, liquid waste

management/ hygiene, total sanitation and safe drinking water. Radio Pakistan gave

great importance to this campaign and on both national and regional level programs

were broadcast to create awareness for tree plantation and protection. Interviews

with forest experts, environmental experts and local sanitation bodies were

conducted. Radio Pakistan also launched a country-wide campaign by planting

saplings in every broadcasting house which was carried out by all Station Directors/Heads of Units. During this campaign “Wildlife Protection” was also highlighted to preserve nature and its beauty. During this period the government decision to ban plastic bags and environment friendly campaign was also conducted. Prime Minister's speeches at national level and at UN Forum were also followed up in different programs.

Youth Loan Scheme: Radio Pakistan propagated Kamyab Jawan Program campaign through informative reports, talks, interviews, discussions and success stories in general programs and particularly daily program of network for youth “Hum Nawjawan”. Federal Government scheme of internships, scholarships and e-Rozgar, small and medium enterprises were also highlighted to increase the number of beneficiaries.


47

Sehat Insaf Card: Sehat Sahulat Program, a major step in health sector was properly projected. Programs like Doctor on Line and Radio Doctor on weekly basis and general audience program on almost daily basis were aired. Health departments, hospitals in charge and media publicity wings of health care were interviewed to elaborate the process of registration, eligibility and benefits of Sehat Sahulat Card. Anti Drugs Campaign: Radio Pakistan also aired dramas, features, investigative reports, interviews and general impressions against the curse of drugs aimed at raising awareness among masses.

National Highways: National Highways play an important role in growth of economy which connect the capital with important cities, and places of strategic importance. Radio Pakistan planned and broadcast a series of documentaries titled “Qomi Shahrahain”. A 13 episode series was aired on weekly basis highlighting the highways length, connectivity, and socio-economic importance.

Religious Programme: Radio Pakistan also aired special religious programme “Aiyan Quran Sharif Parhain” and “Haiya Alfalah” daily on its national Hook up.

Web Desk Pakistan Broadcasting Corporation has setup a Web Desk for access to the listeners to listen to audio/video of selected programmes divided by Religious, Current Affairs, Special Days and Events, Entertainment, Interviews, Anniversaries, Special Audience, Sada-e-Kashmir, Program and FM 101. Programmes on Web Desk https://www.radio.gov.pk/programs are uploaded on daily basis. The above mentioned and other routine programmes are appreciated by listeners through letters, telephone, emails, sms service, and social media. A computerized proper feedback system has been introduced at the PBC Headquarters where statistics are collected from all over country. The average feedback in a month is 1, 68,000.

Video Gallery, Music, Disc Jockey, Documentaries, External Services FM 101. Programmes on Web Desk https://www.radio.gov.pk/programs are uploaded on daily basis.


48

The above mentioned and other routine programmes are appreciated by listeners through letters, telephone, emails, sms service, and social media. A computerized proper feedback system has been introduced at the PBC Headquarters where statistics are collected from all over country. The average feedback in a month is 1, 68,000.

Engineering Wing

The modified revised PC-I of project “Establishment of 100 KW Medium Wave Radio Station in Gwadar” with a capital cost of Rs. 431.626 million has been approved on 22-04-2020 by the DDWP.

The project “Technical Up-gradation of Radio Station Multan under Official Development Assistance Programme of Republic of Korea” was approved by CDWP in its meeting held on 30-11-2018. Project has been completed on 30-06-2020.

Work on the PSDP project “Rehabilitation of Medium Wave services from Muzaffarabad (AJK)” has been initiated. The construction of the building of the transmitting station has been completed by PWD Muzaffarabad.

Work on the PSDP project “Replacement of Medium Wave Transmitter at Mirpur” has been initiated. A new 11 KVA independent feeder line has been installed by the Electricity Department, Mirpur Division (AJK) and the case of sanction load @ 300 KW is under process with Mirpur Electricity Department. 80 % renovation work of old building has been completed by the PWD Building Division Muzaffarabad (AJK).

PC-I comprising of all three phases of digitalization of Radio Pakistan for consideration by Ministry of Planning, Development and special initiatives has been submitted.

International Relations Department and PBA

International Relations Department sends its staff abroad to attend seminars, conferences and trainings. During the said period webinar replaced international visit due to coronavirus pandemic. Employees of different sections of PBC attended several online courses to enhance their working capabilities. Meanwhile, Pakistan Broadcasting Academy which is established to equip staff of PBC with modern techniques of broadcasting at local and national level also arranged various trainings, workshops and online trainings for capacity building of its staff.

Pakistan Electronic Media Regulatory Authority (PEMRA)

Introduction

Pakistan Electronic Media Regulatory Authority (PEMRA) has been established under PEMRA Ordinance 2002, as amended by the PEMRA (Amendment) Act 2007, to facilitate and regulate private electronic media in Pakistan and to improve the standards of information, entertainment and to enlarge the choice available to the people of Pakistan including news, current affairs, religious knowledge, art and culture as well as science and technology.

Functions of the Authority

The Authority is responsible for facilitating and regulating the establishment and operation of all types of broadcast media and distribution services in Pakistan established for the purpose of international, national, provincial, district, and local area community based or special target audiences.

Pemra's Mandate

PEMRA is primarily mandated for licensing and regulating the establishment and operation of all broadcast media (satellite TV & FM radio) and distribution services (Cable TV, DTH, IPTV, Mobile TV etc.) in Pakistan. Its mandate further includes;

To Improve the standards of information, education and entertainment.

To Enlarge the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama and other subjects of public and national interest.

To Facilitate the devolution of responsibility and power to the grass roots level by improving the access of the people to mass media at the local and community level.

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Year Book 2019-20

iv. To Ensure accountability, transparency and good governance by optimization of the free flow of information.

Present Status of Private Electronic Media

Pakistan Electronic Media Regulatory Authority (PEMRA) is now in th

its 17 year and during these years, the country has witnessed unprecedented growth in the number of TV channels and FM Radio stations as well as distribution networks i.e. cable TV, IPTV and MMDS in the private sector in the South Asian region. The private electronic media has come a long way since 2002 when Pakistan was only dominated by the state-run Pakistan Television and Pakistan Broadcasting Corporation. Now with almost 88 Pakistani electronic media channels and more than 37 channels with Landing Rights Permission in Pakistan, the role of PEMRA has never been more important. This boom is owed to the government's unequivocal commitment to a free media and the proactive role played by PEMRA in facilitating the growth of the electronic media. The growth of TV channels, Cable TV and launch of FM Radio stations has indeed contributed remarkably in raising the standards of public awareness and literacy, locally and portraying progressive image of Pakistan, globally. A glance at the following facts and figures on licensing of media amply substantiated growth which has taken place in electronic media in private sector in the last seventeen years:

thLicensing Status (till 30 June, 2020):

• Satellite TV Licences Issued: 98 i. News & Current Affairs; 28 ii. Entertainment; 39iii. Regional Languages; 20iv. Specialized Subject; 05v. Health; 01vi. Sports; 02vii. Agriculture; 01viii. Education; 02

(PEMRA

50

FM Radio Licences Issued: 256i. Commercial: 195ii. Non Commercial: 61

Cable TV Licences Issued: 4,101

Landing Rights Permissions Issued: 42

Mobile TV (Video & Audio Content Provision) Service Licensing: 06

Internet Protocol TV (IPTV) Licences Issued: 11

Direct-to-Home (DTH) 01

Licensing during July, 2019 to June, 2020

Year Book 2019-20

Category Number of licenses

i. Satellite TV Licences 09

ii. FM Radio Licences 11

iii. Cable TV Licences 433

a). New Licences b). Renew

115318

iv. Internet Protocol TV (IPTV) Distribution Service

03

v. Mobile TV (Video & Audio Content Provision)

01

vi. Landing Rights Permission (LRP) 05

(PEMRA

51

Financial Contributions

Besides collecting advance tax from licensees at the time of issuance of licenses and their renewal, PEMRA has deposited significant amounts in the Federal Consolidated Fund (FCF) year wise detail as under:

Economic Contribution

The growth of Media Industry in Pakistan has multiplied rapidly during last decade and now this sector is contributing considerably in building broadcasting apparatus in the major cities of Pakistan and generating a large number of jobs opportunities for the youth, aspirant to pursue carrier in electronic media. Over the period cumulative investment of approximately U.S. dollar 4 to 5 billion has been estimated in electronic media industry of Pakistan.

The Sector is providing employment to more than 300,000 people in the field of journalism, management and technical. However, with the growing landscape of media industry significant jump in employment opportunities is expected in coming 3 to 5 years. New licensing of Direct-to-Home (DTH), satellite TV channels, FM radios, teleport services would contribute in accommodating youth in different fields. In this regard, 3 licences for launching DTH in Pakistan have been approved by the Authority. Moreover, new licences would inject investment of approximately 2 to 3 billion U.S. dollars in various projects. PEMRA being the regulator for electronic media and its distribution services in Pakistan, is exploring new regimes for licensing such as rating services, OTT (Over the

Year Book 2019-20

Financial Year Surplus

(in Rupees) Fine & Penalty

(in Rupees) Total

(in Rupees)

2012-13 8,337,636 2,986,800 11,324,436

2013-14 205,537 1,894,750 2,100,287

2014-15 20,077,535 22,746,500 42,824,035

2015-16 481,304 6,588,000 7,069,304

2016-17 5,287,295 25,983,500 31,270,795

2017-18 390,912 11,161,999 11,552,911

2018-19 936,885,338 6,471,000 943,356,338

2019-20 (upto Dec-19) 236,919 4,571,000 4,807,919

Total: 971,665,557 81,560,549 1,054,306,025

(PEMRA

52

Year Book 2019-20(PEMRA

53

Top), Teleporting etc. which would generate more job opportunities for the people in Pakistan.

This expansion in investment would have multiplier effect on increasing job opportunities for skilled media personnel and journalists, expanding work of media production houses, advertising agencies as well as performing arts.

Pakistan Television Corporation (PTVC)

All New Programming Season - Launch PTV Home launched its 'All New Programming Season' in 2019 with a completely fresh programming mix. The well-researched and planned programming mix was comprised of all integral genres of programming essential for an entertainment channel with necessary weightage of infotainment, children, youth and religious programming.

The launch of new season also brought about rationalization of time slots according our competition in the market. The screen was made vibrant and dynamic not only through the 'New Look' comprising graphics packaging but also through introducing a proper schedule of promotions and fillers.

Flagship Morning Shows – Launch Two new 'Flagship Morning Shows' were launched on PTV Home with all new craftily chalked down segments and content. 'Rising Pakistan' hosted by one of the most seasoned TV anchors of Pakistan, Tauseeq Haider and 'Morning @ Home' with the queen of morning shows Nadia Khan.

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Year Book 2019-20

PTV Home's efforts were well received by the viewers translated through the ratings after we launched All Fresh Dramas on our Prime Time slots.

Suno Dilli Suno Dilli was exclusively produced by PTV in solidarity with Kashmiri Brethren. Touchingly penned by Hassan Meraj and narrated by the novel Moazzam Ali Khan, Suno Dilli was a huge hit not only on the Television screens but also went viral on Social Media.

Corporate National Campaigns: Fulfilling our responsibility as the state television, we launched a corporate banner titled 'Green Belief' under the umbrella of which two extensive corporate campaigns were successfully announced and carried out:

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Covid Campaign: Pakistan Television Network has always lived up to its tradition of taking a lead and playing its role as the state broadcaster of Pakistan. We aimed to not only keep our viewers informed and aware but also to provide them with quality content while they stay at their homes during on-going Corona Virus outbreak. PTV established an over-arching 'Corona Communication Cell' under the umbrella of which a comprehensive campaign was successfully carried out. It is imperative to mention here, that PTV was the first channel to start a comprehensive campaign in these testing times. Our campaign expanded gradually with the time. Our slogan 'Hum Say Hai Pakistan' addressed the fellow citizens to make them realize that each one of them is integral in this war against COVID-19. From animated spots explaining the precautionary measures to stay safe from corona virus, PTV aired more than 100 messages from prominent Showbiz Celebrities, Sportsmen, Religious Scholars, Philanthropists and Representatives of Federal and Provincial Governments not only in Urdu but also in all majority understood languages of the country to reach out the masses all across Pakistan to encourage people to stay home, emphasizing precautions and religious endorsements. 'Corona Quiz' answered the 09 most important and most frequently asked questions about Covid-19 in both Urdu and English for our viewers.We requested the people to stay at home by translating Global Appeals for them in Urdu and having their favourite stars requesting them to stay at home not only for themselves but to keep their loved ones safe from the pandemic, so that they understand the gravity of the matter worldwide.Motivational poetic narrations 'Faqat Ik Gharhi' of Faiz Ahmed Faiz and 'Faqat Tum Hosla Rakhna' beautifully recited by Moazzam Ahmed Khan to ensure the people that this too shall pass.We paid tributes to our doctors and security forces. Be it 'Sher Dil Maseehaao' narrated by the legend Tallat Hussain himself to pay a heartfelt tribute to our doctors and paramedics fighting on the frontline, To 'Tu Salamat Rahay', 'Shukria Muhafizo' and 'Tumhara Shukria' thanking our security forces staying out to ensure everyone stays safe at their homes, everything was produced from the heart and touches millions of hearts across the country. 'Ehsaas Karo' was PTV's call for National help requesting everyone to help the daily wagers around us. During the current scenarios, the most affective people are who live their lives by working hard and earning each day.'Mera Ghar Meri Jannat' is our slogan for Live transmission on PTV News, encouraging people to stay indoors, under which we are also creating messages for people suggesting various activities to perform while staying at home.

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Lastly, during COVID times people had more time to spend watching television than usual, which has vastly affected their viewing habits and patterns PTV has modified its entertainment programming line-up accordingly. We have created new and relevant segments in our morning show, lined up the best music and shows and last but not the least, on huge demand we have launched a new slot titled 'PTV Gold' which will feature our treasured archive 7 days a week back to back for our viewers.

rdOn 23 March, 2020 we released a beautiful rendition of 'National Anthem' performed solo by iconic Alghoza player of Pakistan Akbar Khameeso Khan, to emphasize the significance of each one of us fighting as an individual to save the nation from Corona Virus.

Teleschool:

A historical milestone towards the development of Education in the country is the recent launch of Education based channel Teleschool. In partnership with Ministry of Education and Professional Training, Pakistan Television managed to launch Telechool from scratch in record time. Due to the closure of educational institutes across the country, it was need of the hour to provide students education at their doorsteps. Prime Minister Imran Khan highly appreciated the launch of Teleschool while inaugurating the channel which

st thprovides on screen classes from Grade 1 till 12 on a daily basis from 8:00am till 6:00pm.

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Ramzan 2020:Pakistan Television always strives to make Ramzan special for its viewers through its devout Sehr and Iftaar transmissions, away from any commercial or sub-standard content with substance and grace. This time also, PTV is presenting its Iftaar Transmission hosted by Ahson Khan and Sehri transmission conducted by Junaid Iqbal.

Ertugrul Ghazi:Upon the recommendation and desire of honourable Prime Minister of Pakistan Imran Khan, Pakistan Television launched the Blockbuster Turkish

sthistorical saga “Ertugrul Ghazi” with Urdu dubbing from 1 of Ramzan for its viewers every day at 7:55pm. Ertugrul Ghazi is an epic story of a warrior who fought to strengthen Islam and Muslim Ummah, defeated many enemies and overcame all the hardships on his path. We received massive and overwhelming response from the far and wide of the country and abroad upon the launch of this masterpiece adapted from historical characters and events.

Besides this, PTV once again took the lead and fulfilled its responsibility as state broadcaster and is televising Taraweeh for its viewers Live from Shah Faisal Mosque Islamabad so the people can offer Taraweeh in the safety of their homes.

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On the day of its launch, our official hashtag, #ErtugrulUrduPTV was the top trend on Twitter Pakistan for 5 hours. Upon the huge demand of Ertugrul Urdu fans, PTV in collaboration with TRT has also created a dedicated YouTube Channel named TRT Ertugrul by PTV, where the fans would be able to watch all the televised episodes of Ertugrul Ghazi in HD Quality.TRT Ertugrul PTV broke the viewership records on YouTube from the day it was launched. In just 19 days since its launch, the YouTube channel garnered 118Million views, more than 4Million Subscribers within a month. The first episode of Ertugrul Ghazi Urdu received a whopping 42 Million views in the first month however the first episode of Dirlis Ertugrul in Turkish could receive 12 Million views in five years.

PTV NewsThe primary task of PTV News Current Affairs is to promote and defend state interests and policies, besides highlighting government initiatives and public interest projects as well as important social and economic variants at national and international forums. In this regard Current Affairs has produced many programs, reports, documentaries and special transmissions. Year 2019-20 had more focus on the corona pandemic and Kashmir issue. Current Affairs had a responsibility of covering the VVIP events and special transmissions in this regard.

· Prime Minister's UN General Assembly address· Mera Ghar Meri Jannat Covid -19 special Transmission approx 02

months· VVIP coverage of Honourable President and Prime Minister of

Pakistan· Parliamentary sessions

th· Transmission on national days -14 August, Quaid Day, Kashmir Day, Budget etc.

· Youm-e-Istehasal-e-Kashmir Special Transmission. · Youm-e-Yakjehti-e-Kashmir Transmission· Great Debate on Kashmir

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All New PTV News:

PTV News is the flagship, authentic and most looked upon news channel of Pakistan. Being the state broadcaster of the country we believe in bringing credible and timely information to our viewers round the clock.

stOn June 1 , 2020 we launched all new programmes with the leading anchors, analysts and experts on state of the art sets with attractive and dynamic moving graphics packaging to uplift the look of the channel. An all new programming mix was launched after tremendous planning, deliberation and hard work. We ensured PTV News to have a comprehensive programming mix a News channel should ideally have rather than just focusing on sensationalism and talking heads. We also focused on catering to youth by introducing programmes based on technological advancements, social media and social issues.

The screen was made vibrant by producing numerous fillers and spots.

Many programmes were launched with leading news show anchors in Pakistani Media.

Fresh faces were auditioned and were trained to read bulletins for the most authentic institution called PTV News.

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The PTV's Official Twitter Handle Crossed a Million Followers:July brought a significant achievement for our very young Social Media setup at Pakistan Television; the official twitter handle for PTV News crossed a Million Followers.It is important to mention here, that PTV News Official has pulled this following completely organically, ensuring the reliability of PTV News which has always been its strength and USP, among all the fake news and conspiracies taking rounds on Twitter all the time. An in-house team to handle PTV's Social Media was set up not very long ago with only a few people managing it to the fullest of their ability and knowledge.

Ptv SportsPTV Sports is the most watched sports channel of Pakistan; we have the honour to televise almost all major sporting events live to our viewers.

Sports Events 2019-2020

Cricket:

th th30 May -14 July, 2019 Cricket World Cup, 2019

th th27 Sep - 9 Oct, 2019 Pakistan vs Sri Lanka, 2019

th nd10 Oct - 2 Nov, 2019 ICC T20 World Cup Qualifier, 2019

th th27 Oct - 3 Dec, 2019 Eng vs New Zealand, 2019st rdOct 31 - Dec 3 2019 Pakistan vs Australia, 2019

th rd11 -23 Dec, 2019 Pakistan vs Sri Lanka, 2019th th24 Jan - 4 Mar, 2020 India vs New Zealand, 2020

Tennis/Hockey/Multi Sport:

th th26 Aug - 8 Sep, 2019 US Open 2019

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Soccer:th th9 Aug 2019 - 26 Jul, 2020 English Premier League 2019/20

th th16 Aug 2019 - 27 Jun, 2020 Bundesliga 2019/20

While the whole world suffered through Corona Virus and a complete closure on sporting event we encouraged our viewers to stay at home during these difficult times, we continuously worked towards providing them with authentic news and information, quality entertainment and absorbing sports content. Pakistan Television Sports, just like other channels of PTV Network launched numerous sports shows upon viewers' demand during the Covid-19 pandemic times.

‘Catch me if You Can' and 'Epic Sports' are the two such programmes that glued viewers to the screen. 'Catch me if You Can' was a series based on the greatest sportsman ever, a man of all generations and the iconic boxer Muhammad Ali's illustrious life and career. 'Epic Sports' features some of the most thrilling sporting events for our viewers on demand.

Workplace Safety Measures for Employees' Health

'Zimma Daar Idaara – Sehatmand Karkunaan' – PTV Providing Safe Work

Environment for Employees

As the number of patients affected with Covid-19 pandemic is on the rise across the country, as a responsible organization, PTV is providing its employees with a safe and hygienic work environment besides keeping its viewers informed and entertained during these trying times. PTV has installed walk through sanitizer gates, introduced temperature screening, and implemented social distance SoPs, introduced online meetings, up-scaled cleanliness and hygiene measures, made usage of masks and availability of hand sanitizers mandatory. For its live transmission, PTV is strictly following the safety measures and only essential staff is allowed inside the studios.

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Press Council of Pakistan (PCP)

As far media continues to grow in Pakistan, the role of Press Council of Pakistan is increasingly becoming more demanding and diverse since its revitalization in 2011 under PCP Ordinance 2002.

Comprising of 18 members and a Chairman, PCP evolves updates and implements ethical media code of practice under section 8 of PCP Ordinance. As a Complaint Commission, the Council receives and adjudicates complaints to check violation of its ethical code of practice.

The Council acts as a shield to protect free functioning of the press and to guard against any interference in the independent working of the press from any quarter whatsoever. The main hindrance in the free flow of information and independence reporting is the threat mainly from extremist elements and attacks on journalists/media houses.

Under Section 8(2) of PCP Ordinance, the Council also takes notice of different incidents in which the working journalists are targeted. In some cases the matter are taken up with the concerned authorities for appropriate action in the context of the security to the journalists for tracking and bringing the culprits to book.

Under section 8(1) (i), the Council, while preserving the freedom of press, has to maintain the highest professional and ethical standards of newspapers and news agencies with a view to make them more responsive to the issues and concerns of society in Pakistan.

Key Objectives of PCP:- To keep under review any development likely to restrict the

dissemination of news of public interest and importance. To receive complaints regarding violation of Ethical Code of Practice

by newspapers, news agencies, editors and journalists. To revise, update, enforce and implement the Ethical Code of

Practice. Hearing of complaints by Inquiry Commissions and decisions

thereof. Issue notices to newspapers violating the ethical code of conduct. To manage funds of the Council. To levy and collect prescribed fee. To act as a shield to the freedom of press. PCP may receive a

complaint by a newspaper, a journalist or any institution or individual concerned with a newspaper against the Federal/Provincial government or any organization including political parties for interference in the free functioning of press.

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Initiatives undertaken by PCP:- To implement Ethical Code of Practice having 17 points. On the direction of Prime Minister, PCP started to address/resolve the

complaints related to PCP received in Prime Minister's Performance Delivery Unit (PMDU).

Complaints received through Pakistan Citizen Portal since January 2019 to June 2020

Complaints received : 651 Complaints resolved : 645 Complaints in Progress : 06 Monitoring / Scanning of the newspapers received from all over the

country.

201 Notices were issued against the newspapers in terms of violating ethical code of practice.

Updates on the Initiatives:- PCP is implementing zero visibility policy against proscribed

organizations in the print media as per National Action Plan. PCP ensures in print media that no terrorist organization or terrorist is

being glorified. Moreover, PCP issues notices to concerned editor or publisher in case of occurrence of such kind of news in their newspaper.

Under Database Section of PCP Newspapers from all over the country are scanned regularly and clipped for reporting case of any violation on regular basis in the light of PCP Code of Ethics. As a result of action taken by PCP against the regularly violations of Code of Ethics, the quantum of awareness is increasing and promotion of responsible Press is profusing gradually throughout the country.

Complaints: Complaints received : 36 Disposed off : 04 Under Process Complaints : 29 Complaints with Inquiry

Commission Islamabad : 04

Notices: 201 Notices regarding freedom of Press and violation of PCP's Ethical Code of Conduct were issued to concerned quarters.

Year Book 2019-20PCP

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Press Information Department (PID)

Press Information Department (PID) is an attached department of Ministry of Information & Broadcasting, mainly responsible for projection and publicity of the Federal Government.

Dissemination of Information to the Public through print, electronic and social media by issuing press releases and photographs on daily basis.

Interaction with media practitioners, their facilitation, issuance of Accreditation Cards, and processing cases of financial assistance to deserving journalists, journalists' bodies and Press Clubs.

Creation of editorial content to develop goodwill and rapport between Government and people by interacting through various media outlets.

Release of Public Sector Advertisement to print and electronic media.

Monitoring & feedback of Print Media.

Functions The functions of PID are mentioned as under:

Media Coverage: PID arranges media coverage of all official activities of Federal Government functionaries, in print, electronic and social media for consumption of general public.

Media Facilitation: PID facilitates both electronic and print media representatives, and extends full support to media in terms of issuing them Accreditation Cards, enabling them to attend and report on official functions/meetings without any hindrance.

Media Coordination: PID is responsible to maintain a close liaison with media houses for seeking their cooperation with regard to publicity of Government activities and initiatives.

Year Book 2019-20

Role The main role of PID is detailed as under:

Publicity and Projection of the activities of the Federal Government.

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For this purpose, it attaches PROs with Federal Ministries/ Divisions/ Organizations to coordinate with beat reporters for better projection of official activities of their respective ministries.

Media Interaction: To cultivate productive and useful working relationship with media houses, PID interacts with them on regular basis so that the same could be leveraged for angling news stories in favor of the Government. Moreover, PID creates space for the generation of favorable editorial content.

Feedback Services: PID provides feedback services to media, policy makers and general public in the form of press clippings of important favorable, neutral and critical news item. It also flags major actionable items related to different ministries/division/ departments for issuing rebuttal/ clarification accordingly.

Social Media Cell: PID has established a social media cell where all publicity material is disseminated via social media handles like Facebook, Twitter and Instagram. PID has its own website too, where all valuable information is posted for the consumption of media representatives and general public.

Research and Reference: PID has a full-fledged Research and Reference Cell where all types of referencing and research facilities are available to benefit from old record of News Clippings.

Release of Public Sector Advertisements: PID is mandated to release public sector advertisements to both print and electronic media outlets through a transparent and systematic procedure.

Maintenance of Central Media List: There is a system of maintaining Central Media List (CML) through which PID keeps record of Dailies/weeklies/fortnightlies and monthlies with details of their circulations, on the basis of which their advertisements rates are determined.

Central News Desk: PID has a central news desk which operates round the clock and releases government press releases and photographs to the print and electronic media.

Daily Press Summary (DPS): DPS is prepared and sent early in the morning to President, PM, and all Federal Ministers, highlighting daily press reaction about the activities of the government.

Year Book 2019-20Press Information Department (PID)

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Year Book 2019-20

Performance/Achievements

Extensive projection was accorded to the official activities of the President, Prime Minister and Federal Ministers in the country and during their visits abroad, in both print and electronic media.

During the outgoing financial year (01 July 2019-30 June 2020), Home Publicity Branch of PID, in coordination with the Central News Desk and Feedback Service Section, has served as a focal point for the publicity and public relations activities of the Federal Government. PID's field officers/PROs attached with different Federal Ministries/ Divisions/ Departments maintained close liaison with the print and electronic media by employing latest PR techniques to publicize Government's stance and policies in national media. In addition to the routine publicity activities, special media coverage and projection was arranged for mega projects, launched by the government. PID headquarters provided full support and facilitation to all its regional offices and field officers who are working as the backbone of Government's public relations activities.

Projection & Publicity Activities during Financial year (2019-20)

Exclusive coverage was arranged for the following events:-st rd

Prime Minister's visit to USA, July 21 -23 , 2019th

Independence Day, 14 August, 2019th

Celebration of Defense Day, 6 September, 2019th th

Prime Minister's visit to Saudi Arabia, September 18 -20 , 2019

nd th Prime Minister's visit to United Nations, September 2 -27 ,

2019th th

Prime Minister's visit to China, September 08 -09 , 2019th th

Prime Minister's visit to Iran, October 08 -09 , 2019th

Prime Minister's visit to Saudi Arabia, 15 October, 2019th

Kashmir Black Day, 27 October, 2019 th

Celebration of birth anniversary of Baba Guru Nanak, 29 November, 2019

th Prime Minister's visit to Saudi Arabia, 14 December, 2019

th Prime Minister's visit to Bahrain, 16 December, 2019

th Prime Minister's visit to Switzerland, 17 December, 2019

th th 5 anniversary of APS, Peshawar attack, 16 December, 2019

th Quid-e-Azam Day/Christmas, 25 December, 2019

st rd Prime Minister's visit to Switzerland, January 21 -23 , 2020

rd th Prime Minister's visit to Malaysia, February 03 -05 , 2020


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CMS Amount

2,620,048 1.3 Billions

Year Book 2019-20

th Kashmir Solidarity Day, 05 February, 2020th

Prime Minister's visit to Qatar, 27 February, 2020rd

Celebration of Pakistan Day, 23 March, 2020

Being a premier public relations department, PID attaches its officers to the Ministries/Divisions/Organizations as PROs to carry out the projection of the official activities of their respective ministries/ organizations. The details of professional performance are tabulated as below:-

Social Media Cell:

Advertisement:

Advertisement release to print media from July 2019 to June 2020.


68

President Dr. Arif Alvi Addressing the Flag Hoisting and Solidarity Day rd rd Ceremony on the occassion of 23 Independence Day in Islamabad on 23

August, 2019.

Year Book 2019-20

Press Registrar

NOC's Issued for Titles of Publications

Registration Certificates Issued for Publications

NOC's issued for Titles of News Agencies

Registration Certificates Issued for News Agencies

NOC's issued for Titles of Printing

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Shalimar Recording Company

The Company:

Shalimar Recording & Broadcasting Company Limited (SRBC) was incorporated in 1974 as an unlisted public limited company. It commenced its business activity in 1976 with the production and marketing of audio cassettes, in 1983 it included pre-recorded video cassettes in its expanded business.

In 1990, the Company launched a terrestrial television channel. The cassettes manufacturing ceased in 1998 due to heavy financial losses incurred during the years 1994-1998 as a result of ineffective copyright laws and rampant piracy in Pakistan. However, the major business is to outsourcing of air time of 20 TV RB Stations across the country under the name of Shalimar Television Network (STN), which has now been renamed with a new and more contemporary call sign logo “A-TV” for better marketing potential to represent and symbolize the channel in today's rapidly changing broadcasting environment.

In 2008, SRBC undertook the task of establishing Nine (9) Radio FM Stations. The project has been successfully completed in 2018.

The Shareholding:

The Company has an authorized unlisted share capital of Rs.60 million and the paid up capital is Rs.54.9 million. Three public sector corporations own a total of 92.81 percent. Sixty one individuals from the private sector own 7.19 percent unlisted shares of SRBC.

The Board Of Directors:

The Board of Directors is the highest decision making body of the Company. It comprises of a Chairman and 09 Directors from broadcasting fraternity.

Financial Status of SRBC:

SRBC had never received any grant, budget allocation, public money or financial subsidy, current or development, from the Government of Pakistan since its inception in 1974 and is being run purely on its own resources. SRBC, which generates its own funds through its own commercial and marketing activities, has remained a profit making organization. The organization also paid unprecedented 7,197 % dividend to its shareholders. SRBC owns fixed assets at cost worth Rs. 421 million.

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Broadcasting Operations Of SRBC:

TV Broadcasting:

Pakistan's second terrestrial TV broadcasting license was granted to SRBC which started its transmissions from Islamabad in the year 1990 under the television call sign “Shalimar Television Network (STN)” and by the year 1997, SRBC established 12 TV rebroadcast stations from its own resources in the major/big urban centers of Pakistan. Since 2005, the entertainment/ infotainment new programming is being televised under the changed broadcasting call sign of “ATV”.

Similarly, SRBC extended its TV transmission by establishing 8 new Rebroadcast Stations. Presently, its TV Transmitting/Re-Broadcast Stations are located in the following cities:

Capital: IslamabadBaluchistan: Quetta, Sibbi, Khuzdar, QalatSindh: Karachi, Hyderabad, Sukkur, Larkana, Tando Allah YarNWFP: Peshawar, Mingora, Thandiani, BatkhelaPunjab: Lahore, Faisalabad, Daska, Sahiwal, Multan, Bahawalpur

SRBC's coverage area is approximately 53% of population of Pakistan through 20 TV transmitters/RBS Stations.

Radio FM Broadcasting:

The Company successfully completed Phase I of Radio FM Network project with the beginning of Radio FM transmission from Islamabad, Karachi, Lahore, Peshawar and Multan. Presently, its 9 Radio FM transmission stations are located in the following cities:

Capital: IslamabadBaluchistan: QuettaSindh: Karachi, HyderabadNWFP: PeshawarPunjab: Lahore, Daska, Multan, Faisalabad

Satellite Network:

The twenty (20) terrestrial transmitters of ATV Stations/RBS are downlinked via Pak Sat-3S Satellite. ATV transmissions are also reaching to viewers in 58 countries in the Asian Pacific region through Cable Network and Satellite downlink.

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Live Web Streaming:

Live web streaming of ATV channel transmission /programming through www.srbc.com.pk

Programming on ATV:

The ATV is a twenty four hour, non-stop and free-to-air satellite-cum-terrestrial TV channel. It broadcasts variety of programmes, including entertainment and infotainment, drama, morning show, music, news, current affairs, sports/games, etc for its viewers, even in the far flung remote areas of the country as one of the leading national broadcasters.

The terrestrial coverage of 20-ATV Stations/RBSs is as under:

Television Transmission Coverage Network:

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Radio Transmission Coverage FM 94.6 Network:

Future Roadmap:

SRBC plans to start following two separate satellite uplink beams Channels in addition to existing broadcasting networks:

1. Children Channel 2. Agriculture Channel.

SRBC has conceived an idea of establishing Academy of Excellence in collaboration with leading Federal Universities to train students/ professionals in the field of production, script, music and programming, etc.

The future roadmap included establishment of 3 more Radio FM Stations at Larkana, Sukkur and Bahawalpur to augment the income generation of the Company and generate additional employment opportunities.

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CINO R MT EC DE IL AE &F PO

UE BT

LA

IR CAO

T TIC OE NR I S

D

Directorate of Electronic Media & Publications Ministry of Information & Broadcasting, Government of Pakistan Islamabad

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