Interxion Switzerland expands data centre

Your Digital Market PlaceMagazine

www.interxion.ch

> Volume 1 - October 09

In this edition:

How to prevent loss of cooling capacity in a data room

Aspectra – hosting your future

Swisscom Broadcast - platforms for IP based services

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Interxion offers: > HIgHly Secure facIlItIeS:

Multi-level physical security including 24x7 onsite security, surveillance cameras, locked cabinets and private suites.

> World-claSS facIlItIeS: Advanced Data Centre infrastructure with multiple layers of redundancy for power, cooling and fire-suppression.

> flexIbIlIty to buIld beSpoke SolutIonS: Interxion works to ensure that every customer’s precise needs are met and their expectations are exceeded.

> Market leadIng ServIce levelS: Interxion sets rigorous Service Level Agreements for all its ser-vices, designed to offer cost-effective, flexible ICT infrastructure.

> carrIer neutralIty, MultIple netWork provIderS: Most top tier carriers and ISPs offer direct access to the networks that serve the world’s Internet/communication routes. Interxion hosts eleven of Europe’s Internet Exchanges, offering outstanding peering opportunities.

> unprecedented connectIonS: Interxion provides access to more than 700 Internet Service Pro-viders and hosts the largest number of peering partners across Eu-rope. Interxion ensures that the connectivity to your infrastructure - server farm, access network, or core network node - is superior.

> local expertISe, european preSence: Every Interxion Data Centre is fully staffed with trained professionals who know the local regulations and are fluent in the local language.

> european cuStoMer ServIce centre: Interxion’s Data Centres are supported by a central European Cus-tomer Service Centre with a multilingual team offering technical assistance to customers 24 hours a day.

> full Support ServIceS: Equipment housing, engineering, maintenance, connectivity solu-tions and a range of monitoring services provide Interxion customers with solutions to better manage their ICT and internet infrastructures.

InterxIon InteractSWould you like to comment on our Interxion Magazine? We would be happy to receive your feedback viamarketplace.ch@interxion.com

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Interxion Switzerland expands data centre

Your Digital Market PlaceMagazine

www.interxion.ch

> Volume 1 - October 09

In this edition:

How to prevent loss of cooling capacity in a data room

Aspectra – hosting your future

Swisscom Broadcast - platforms for IP based services

EditorialDear customer,

I am pleased to be able to present you with the first edition of your digital Market place, the new Interx-ion (Switzerland) AG magazine that will be published each quarter.The objective of our magazine is to give you the op-portunity to approach Interxion as the market place it is – a virtual world, in which data suppliers, carri-ers and users, can actively exchange data directly and through the important Swiss-IX peering point. We would also like to let you know what we are currently working on and who our employees are.In this first edition, we already have some exclusive news for you: Interxion (Switzerland) AG will be ex-panding its existing data centre in Glattbrugg (Zurich Airport)! As of January 2010, there will be an addi-tional 700 m2 space available and at the end of the project our total capacity will have doubled to a total of 5,360 m2. Naturally, as a current customer, you will have first option on the new space.In our magazine we would also like to give our cus-tomers, the people who make our market place, the opportunity to introduce themselves. In this issue Aspectra and Swisscom Broadcast will start the ball rolling. Aspectra has chosen Interxion (Switzerland) AG to ensure the continuous growth of their co-loca-tion services. To find out why, go to page 4. Swisscom Broadcast offers web providers, carriers and large corporate enterprises, a wholesale market place in-frastructure for IP based TV and Mobile-TV Services. For more information, go to page 8.Interxion (Switzerland) AG is a strong team. Our spe-cialist staff have an excellent mix of experience and youthful enthusiasm. They have made Interxion what it is today and that is why we will profile a member of our team for you in each issue of our magazine.I hope you enjoy reading about our market place.

Eddy Van den BroeckManaging DirectorInterxion Switzerland

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Content

2 Interxion offers

3 editorial

4 customer case aspectra

6 Interxion Switzerland invests

7 Who’s who Tom von Rohr

8 customer case Swisscom broadcast

10 tips & tricks

11 fact Sheet

Interxion Switzerland AGSägereistrasse 298152 GlattbruggSwitzerlandTel. +41 44 562 30 00

In this edition:

4customer

caSe >

Aspectra is one of the leading Swiss Application Outsourcing Providers. They offer secure and prov-en solutions for the implementation and operation of business critical IT systems.

“Aspectra was a typical internet start-up in 2000”, says Kaspar Geiser, Managing Director and In-terxion Switzerland’s first customer at the time. In 2009, Aspectra is an independent company that is continuing to grow and develop in today’s chal-lenging market. “Aspectra is not an experimental company. We began with a sound and solid strategy and portfolio and that hasn’t changed. Our mission is and was providing high quality application serv-ices” explains Kaspar.

“Interxion’s high quality of service has met our

developing needs over the years. Significantly, they

take care to ensure consistency in the technical personnel assigned to fulfil

Aspectra’s needs.”

“A car is a car. It takes you from A to B. A server is a server. It is designed to provide a specific serv-ice. A firewall is a firewall. It is designed to block unauthorised access. It is possible to find IT prod-ucts and services that provide for all your needs together. However, Aspectra believes that each application should be dedicated in its use.” Kaspar explains. All Aspectra employees are highly experi-enced in the area of dedicated hosting and applica-tion management.

> kaspar geiser Managing director, aspectra

Aspectra AG

5

“We believe in sound and solid technol-ogy and uncomplicated straightforward relationships of mutual trust. One of our most important and long standing relationships is with Interxion Switzer-land. Interxion takes care of our physi-cal security”. In fact Aspectra was In-terxion Switzerland’s first customer. Their relationship began in 2000, when both businesses recognised the mutual benefit of the data market place Interx-ion is offering.

“Aspectra was Interxion Switzerland’s

first customer”

In 2000, as one of the founding staff members, Kaspar Geiser began work-ing for Aspectra as a software engineer. He graduated from the Technikum Win-terthur as an Electrical Engineer HTL. Beginning in 2000, he has steadily ac-quired further responsibilities and has built up his stake in the business. “My interest in software and the IT indus-try was sparked by the development of the Internet in the mid 1990’s and I still need to ‘get technical’ as often as pos-sible”, says Kaspar.

about aspectra

Aspectra is an independent Swiss Ap-plication Outsourcing Provider. They offer dedicated hosting, applications management and monitoring services for their clients sensitive data. Aspectra is audited and complies with the IT out-sourcing and security regulations (08/7) of the Swiss Financial Market Supervi-sory Authority FINAM with audit exam-ined systems, multi-level safety archi-tecture, filters and firewalls and built in redundancy. Customers are given full customisation, transparency and control through the online MyAspectra cockpit.

For more information about Aspectra go to www.aspectra.ch

Swiss Application Outsourcing Provider at the Interxion Market Place

contactManaging Director Kaspar Geiser T +41 44 296 56 56 E-Mail: kaspar.geiser@aspectra.chwww.aspectra.ch

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It is currently extremely hectic in and around the Interxion building in Glattbrugg, near Zurich Airport. Dozens of workmen are busy building Zurich 1.3, our new data centre space. Within a few months, we will be in a position to offer almost twice the current level of space, following an investment of 48 million CHF.Roger Lüssi, Operations Manager Interxion (Swit-zerland) AG says: “The additional square metres are important for supporting the growth of Interx-ion. Furthermore, we are also investing heavily in the company and in our business processes so that we can meet the increasing demands of our cus-tomers.”

The new data centre space, which will be launched in phases from January 2010, is being constructed according to Interxion’s unique modular build-out principle. The main benefit is that the additional 2600 m2 will have an improved power usage effi-ciency equipped as standard with advanced power distribution, cooling, alarm and security systems. Interxion is continuing to invest in high availability and ultimate reliability in addition to improved pow-er availability so that they can offer customers both standard and high-power density solutions.

Interxion (Switzerland) AG invests 48 million CHF in expanding its data centre in Glattbrugg

7Tom von Rohr is Customer Implementation Manager

If you have questions for Tom, he can be reached by telephone at +41 44 562 30 56, or by e-mail at thomasv@interxion.com.

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teaMmember

>

“As the Customer Implementation Manager (CIM) at Interxion, I support clients with planning and or-dering until the implementation of their projects”, Tom explains. “Additionally, I am the central Con-tact Person for a variety of technical and operation-al questions.”

“I support clients with planning and ordering

until the implementation of their projects”

“It is a turbulent and fascinating task”, Tom says. “With the focus on the client’s thoughts and prac-tices, the challenge, meeting the client’s individual needs and also the development of individual solu-tions, I am motivated every day anew”.

Up until now, Tom has worked in the Mobile-Com-puting Business as a System Engineer. He built up his second strength in the security trade, where he has a Swiss certification. Tom is married and is preparing himself for the biggest challenge in life - fatherhood. “In my free time, I enjoy extensive mo-torcycle touring, walking, music from the ‘60s and being with friends sharing a good meal together.”

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With the expansion of their portfolios for IP based services Swisscom Broad-cast is fulfilling the rapidly growing demand for “prepared“ radio and TV broadcasting platforms for Mobile TV, IP or Web TV.

The trend towards consumption of radio and TV programmes as well as Videos on Demand (VoD) services over the Internet has increased in recent years. This means that not only cable and satellite service providers neces-sarily have to deal with this issue. Also broadcasters, Internet service provid-ers (ISPs), fixed and mobile telecom operators and even large corporations and individual Web service providers are required to launch and operate such services.

The core product of Swisscom Broadcast

is the “TV / Radio Capturing Service”.

Swisscom Broadcast provides their B2B customers high quality radio and TV streams ready to be used on the In-ternet for Mobile TV, IP or Web TV. The services involves the reception and preparation of radio and television sig-nals suitable for IP services in accord-ance with the format set by the service provider.

The customized channels are provided to customers at Interxion in Zurich. The site was chosen because Interx-ion, as the “market place” for new services, is optimally networked and a variety of potential providers already have a presence at Interxion.

Additionally, Swisscom Broadcast pro-vides a multi-tenant wholesale product “Web-/ Mobile TV end to end platform including options for VoD and adver-tisement insertion“.

Swisscom Broadcast

customer

caSe >

1. Value Channels (MPEG 2 und H.264) – Studio und Free to Air-Abholung an Grenze

2. SAT Channels unscrambled and scrambled (MPEG 2 und H.264)

3. Lokale/länderspezifische Channel-Bouquets (MPEG 2 und H.264)

ÜbergabepunktÜbertragung

Encoder(unterschiedl.

Qualitäten)VGA 1.0

HVGA 0.5QVGA 0.25

QVGA 0.125

SD 4.0HD 8.0

Encoder(unterschiedl.

Qualitäten)VGA 1.0

HVGA 0.5QVGA 0.25

QVGA 0.125

SD 4.0HD 8.0

Encoder(unterschiedl.

Qualitäten)VGA 1.0

HVGA 0.5QVGA 0.25

QVGA 0.125

SD 4.0HD 8.0

Übergabepunkt

Übergabepunkt

The different “Capturing Products” offered by Swisscom Broadcast

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For customers who would like to avoid investments in developing their own Web or Mobile TV platform this flexibel easy to implement solution is ideal. To-gether with competent global partners, Swisscom Broadcast has developed an offer enabling not only large but also small ISPs, cable operators, Tier 2 and 3 Telecom Operators and Mobile Virtu-al Network Operators (MVNOs) to offer to their customers a highly attractive Web and Mobile TV service.

The established media platform is able to implement any business model as practically all market-tested models

can be realized. From the very begin-ning Customers benefit from the VoD service modul as well as the option of end-user or content-targeted adver-tising insertion.

The advantage of such an E2E Web / Mobile TV wholesale solution is obvi-ous: within the shortest possible time the service can be adjusted to custom-er’s requirements. Launching means only establish connections that are easy to realize at the Interxion site in Zurich.

Radio and TV Broadcasting platforms for IP based services

IPTV

WEB TV

Mobile TV

Delivery

- Content-Bibliothek

- Caching

- Streaming

Capturing

- Signal-empfang

- Encoding/Trans-coding

ContentRechte

Akquisition

Spezialisierter Partner

ContentMgmt.

inkl. Portal-Mgmt.

(Werbung)

DRM

inkl. Access-Control

Client(Hard-/

Software)

Service Provider Interface Network ManagementQoS /SLA Monitoring Reporting CRM

Komponenten „Full Hosted Service Mgmt.“

DVB

E2E Business mit Partnern

Want to knoW More? Swisscom Broadcast is happy to answer your questions and will advise you personally concerning their product portfolio “IP based Radio and TV Broadcasting services for Web/Mobile TV and IPTV”. For assistance in case of interest in realizing a solution tailored to your needs please contact the sales manager Peter Bohren (peter.bohren @ swisscom.ch /+41 79 638 56 64).

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The Web/Mobile TV Wholesale Platform offered by Swisscom Broadcast

> ANSWER

Tips & Tricks

Data rooms typically have about three times more cooling capacity available than is necessary. How-ever, there are still many hot spots. This is caused by cool air not reaching the equipment but instead being vented through cable openings, openings in and under the cabinets or incorrectly placed perforated floor tiles. This in turn leads to increased power con-sumption, equipment wearing out more quickly and decreased hardware reliability.

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Blanking Panel

Data cabinets not only provide mechanical support for the equipment, but also prevent hot air from returning to the air intake. By sealing off the open spaces between computer equipment with blanking panels, this air recirculation (see drawing above) can be eliminated. One can further improve air distribu-tion by sealing off cable openings and optimizing the number and location of perforated floor tiles.

> Dirk GobeliFacility Manager

cool air is being vented through openings (left). by sealing off the open spaces with blanking panels, air circulation is eliminated (right).

Wrong right

How to prevent loss of cooling capacity in a data room?

by using blanking panels

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> QUESTION

More InforMatIonFor more information on blanking panels and what they can do, contact Interxion at +41 44 562 30 00 or customercare.ch@interxion.com

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11

Fact Sheet> FACIlITY• 2’700 m2 of equipped space• Located next to Zurich Kloten airport

(five minutes) and ten minutes from Zurich city centre

• Fault-tolerant and concurrently maintainable design

> CONNECTIVITY• Dual-entry fibre• Direct access to 30 carriers/ISPs

including the SwissIX Internet exchange

• SLA-based cross connects available to all Zurich customers

> POWER• 4 MVA redundant grid connection• Up to 99.999% availability SLA• 2N UPA redundancy• N+1 backup generators, supporting

72 hours at full capacity with high-speed refueling

• Full range of output voltages and cur-rents

> SECURITY• Trained security staff on site 24x7• Multiple physical security layers,

including CCTV, man traps, 24x7 controlled access

• ISO 27001-certified information secu-rity management systems

> CONTROllED ENVIRONMENT• Very Early Smoke Detection

Apparatus (VESDA)• Inergen fire suppression system• N+1 CRAC redundancy per room• SLAs on temperature and humidity in

line with ASHRAE recommendations• Entire facility infrastructure

monitored 24x7 (Chiller, CRAC, Fire Panels, Generator, UPS, etc.)

> SERVICES• Cabinets, shared rooms, cages and

private suites• Remote hands-and-eyes: 24x7

installation and maintenance• Connectivity, management, backup

services• Extendable across Europe via one

service contract

> ENERGY EFFICIENCY• Phased modular architecture

optimizes Power Usage• Effectiveness (PUE)• Chillers with free cooling• Cold cube setup• Operated to the highest energy

efficiency standards

> CUSTOMER SUPPORTISO 27001-accredited European Cus-tomer Service Centre (ECSC) provides support in 11 countries to the same rigorous standards:• 24x7 facility and service monitoring• Multilingual response (German,

English, Spanish, French and Dutch)

accreditations & associations

Carrier-Neutral Data Centres

POWER ON

Equipment Housing | Connectivity | Managed ServicesTel: +41 44 562 30 00 Fax: +41 44 562 30 01

web: www.interxion.ch e-mail: info.ch@interxion.com

Amsterdam • Brussels • Copenhagen • Dublin • Düsseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich

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