1 of 5

Concept For the collaborative brief we designed a two part resolution with the intention to inform, direct and promote Fedrigoni paper to existing and potential clients. We have achieved this through anintegrated marketing campaign comprising of a promotional mail piece and redesigned webpage.

Sarah Frackelton

2 of 5

Development We thought that when dealing with paper that the best way to experience its qualities will always be through interacting with the stocks in front of you. The promotional mail is designed to engage existing and potential clients through getting Fedrigoni’s paper out there and into their hands. We developed a mail format that could be applied to any of the paper ranges.

Sarah Frackelton

3 of 5

Direct Mail We designed the promotional mail with the intention to showcase one paper range through information and sample cards featuring various print processes to demonstrate the stock and it’s capability.We intend for the mail to direct potential clients to a redesignedwebpage where they can then view the other papers that Fedrigonioffer. Sarah Frackelton

4 of 5

Webpage Visuals Leading on from the direct mail, we addressed thecurrent Fedrigoni website by creating something innovativebut appropriate for their industry. This has taken the formof an actual 3D paper installation and then photographed andused as a set of images for a series of potential webpages.

Sarah Frackelton

5 of 5

Webpage in Context The specific aim was to bridge the gap between Fedrigoni’s physical paper and their online presence.

Sarah Frackelton