yatu presentation to yaasiin
TRANSCRIPT
YATU——The First Reputed Chinese Brand• Marketing over 92 countries• No.1 of Chinese Independent brand in overseas• Internationalization operation leader
Basic Info
Registered in 21th April,1995
Registered capital : US$4,700,000
Legal representative : Mr.Zhao Jun Fung
Main business : Production/ sales of automotive coatings
Instruction of Plant ： Old plant 42000m2 , overall floorage 25000m2
New plant 105,157 m2 , investment 10 million US$
Summary of operations: 2014 Capacity 18,000 tons
Distribute to 92 countries. Total employee near 300.
Board of Directors
General Director
executive vice president
CTO
R&
D C
enter
Technical Service
QC
Technical Dep.
Color S
upport & training
Manufacturing
Resin D
ep.
Manufacturing D
ep.
Putty D
ep.
Logistic
Products W
arehouse
Material w
arehouse
Marketing
Ooverseas M
arketing Division
OE
M D
ivision
Dom
estic Channel D
ivision
Purchase D
ep.
Marketing
Financial Dep.
Adm
in Dep.
CFO
Old Plant
Green Chemical Factory
7 S workshop
R&D
Quality Control
New Plant
First water-based automotive coatingsproduction base
Capacity 80,000 tons10 Automatic line20 Semi-automatic line
New plant 105,157 m2 Invest 10 million US$
The biggest training center15,000 m2
3D manufacturer line
3D manufacturer line
Team
Stuff Training
Sales Training
How to be a Professional Sales manager
How to be a good Team Leader
Products Generation
2010: 3th generation
2004: 30’000 tons manufacturing base
2012: 100,000 tons manufacturing base in construction.
1996: 1st generation
2002: 2th generation
2015: New plant start in use
Products
•Perfect Color, Perfect World
•Green Lights Up Our Future •Profit, Perfect, Professional
•Excellent Performance •Efficiency Creates Value
•Easy Coat, Easy Life
Overseas Brand
The Easicoat brand was created for medium level market, easy to apply, competitive advantage in price. Quick and accurate color Matching.
Overseas Brand
The Maxytone brand was created for medium level market, full range of products, advanced color system, complete set of product supporting material.
Quality
Certificate
Material Source
Paint composition Brand Country
Resin
Nuplex USA
Bayer Germany
DSM Holland
HardenerBayer Germany
BASF Germany
Pigment
Bayer Germany
Merck Germany
TOYO Japan
Silberline USA
Auxiliaries
BYK Germany
BASF Germany
EFKA Holland
SolventDOW USA
EASTMAN USA
Titanium DUPONT USA
EquipmentMain Checkout Equipment
Equipment Specification QTY Original
electronic analysis Libra AE204 4 Switzerland
electronic scale PL2002 30 Germany
glossmeter 4763 6 Germany
multi-angle colorimeter mac 2 Germany
Wave scan dual 2 Germany
film drying time test BK-3 2 UK
Cup drawing 760M 2 UK
colour photometer CM-2500D 2 Japan
gas chromatography GC-2014 2 Japan
QUV age Q-PANEL 2 USA
optimization machine TS 2 Germany
salt spraying tester CZ-90 2 Taiwan
Red Devil grinding miller 5400 4 USA
thickness gauge 6000 4 USA
Overseas Marketing
Domestic Marketing
• 40 sales manager
• 10 technicians offer
professional support for
after service
• 85% working time for
business trip
• 800 direct local
distributors
Domestic Market Share
Color chart
Shade Cards
Ford Honda
Nissan Toyota
BMW Hyundai
General Motor Volkswagen
Mercedes-Benz
Keep innovation
Color Expert
gradual changing shade cards group
Formula solution
1.Onlie formula http://en.yatupaint.com/EN/colormethod.asp
2. Color shade
4. Formula Program (Software)
3. Color Expert (Shifting Color Shade)
Formula solution
Color Code Color
1. Online formula2. Color shade3. Formula Program (software)
1. Color Expert (shifting color shade)
Advertising Material
VI System
Exhibition
Exhibition
35
Moscow
Las Vegas
Customer Visit
Business trip to Distributors
Distributor’s Advertisement
Yatu distribute agent
Success with Yatu
●Immediate profit: □considerable price gap between retail price and import cost
●Long-term interests: □substantial sales volume and keep growth in market share
Thank you
Daniel Cheung Sales manager
[email protected]: zhongxin1025 Whatsapp: +86 188 2415 9586
Guagnzhou office: Rm 1001, Jinfu Mansion, No.90 Qifu Rd, Baiyu District, Guangzhou, P.R.C