yatra online mkt future
TRANSCRIPT
Future of Online Marketing?
ni
Online Marketing is the Future!
The Shift
What’s
OUT
What’s
IN
tv
monologue
spray-n-
pray
qualitative
internet
dialogue
aim-n-shoot
quantitative
attentio
n
engagem
ent
And what’s round the corner?
Nikhil Rungta, Head Marketing, Yatra.com
SMO Social Media Optimization•Better tracking
•Standards will be set for Social Network Advertising
•More targeted
•Traditional portals – AOL, yahoo – under threat
Social Media Optimization
Mobile Web
•iPhone
•Mobile coupons
•Location specific – highly personalized advertising
•Right message at Right place (point of sale)
•Higher conversions
eMail Marketing Get paid to Get eMail•Guaranteed delivery
•Spam issues to recede
•Faster, cheaper, effective and everywhere
Video Ads
•Greater consumer engagement
•Better click-through rates
•Click Here to Play Now
Thank you