Yamaguchi, Japan

GeorgiaCirca 2007

How do people travel?

How do they perceive different sources or forms of information?

What do they expect from a travel/destination site?

What do they prioritize?

What type of features elicit a positive reaction? Negative?

Novice

Expert

Two User Archetypes

International traveler, interested in and enjoys going to different countries

Familiar with getting around in unfamiliar countries

Experience living in or travelling regularly to Japan Some familiarity with language and customs Understands unique challenges of travelling in the

country and what it has to offer

Round 1

Round 2

Card Sorting

Prototype, low-fidelity

“Every place is beautiful if you get the right spin, right photo”

It’s a business, they’re trying to sell this place, it might be wonderful but there’s a bit of salesmanship there”“

“Knowing really what’s going on in that place, that’s original and that’s real and not culturally imported from America”

“so often you use Googlemaps, but I still think it can be helpful to orient, especially if it’s within a specific context”

PEOPLE as a category

PARTICIPATION in

the culture

THE USER IS NOT ME

TECHNICAL DIFFICULTIES

Check the audio!

CONTROLLED ENVIRONMENT

card sorting + brunch = not so greatGIVE A USER SCENARIO

Before testing to help them imagine themselves in that situation