yahoo! success stories: nashville market compiled 2010-2011
TRANSCRIPT
Yahoo! Success Stories: Nashville Market
Compiled 2010-2011
Yahoo! Success Stories:Shopping Center
Campaign Dates:November 26, 2010 – December 12, 2010
• .04-.10% Click Through Rates
• .057% Average Click Through Rate
258 Total Leads in 16 Days
Yahoo! Success Stories:Mattresses Store
Campaign Dates:November 26, 2010 – December 12, 2010
• .05% Average Click Through Rate
• Targeting:
159 Total Leads in 16 Days
Retail: Home Weddings
Yahoo! Success Stories:Restaurant
Campaign Dates:November 26, 2010 – December 12, 2010
• .07-.2% Click Through Rates
• .13% Average Click Through Rate
210 Total Leads in 16 Days
Yahoo! Success Stories:Auto Dealer
Brief of Campaign: A Ford dealership started with running only Cars.com, inconsistent print and online
Starting 2011 they started out with a consistent monthly online package consisting of Yahoo! and Tennessean.com
–Specifically:Behavioral Targeting – AutoGeo TargetingSection targetingRun of Site
Yahoo! Success Stories:Auto Dealer #1 contd
Campaign Dates:January - Present
• .05-.19% Click Through Rates
• .12% Average Click Through Rate
Dealer’s Google analytics showed
definite increase in online traffic due to
online campaign
Yahoo! Success Stories:Auto Dealer #2
Brief of Campaign: Campaign Run dates: March – Present
With just 3 weeks of run time client has noticed results from the online
promotion receiving 4x the national average click thru rates
Yahoo! Success Stories:Auto Dealer Sample Creative
Toyota Thanksgiving 2010 Campaign:1. 2 week campaign ran in Tennessean – ¼ and Full page ads
2. E-Blasted out a special coupon to 100,000 people in targeted zip codes registered as auto intenders with a HHI of 60k+
3. Linked blast to custom created coupon landing page which in turn potential customers brought in for extra savings
Recent Success –
Campaign Title
Toyota
Emails sent 100,000
Launch Date
11/25/2010
Total Opens 24,521
Opens Rate 24.52 %
Total Clicks 1,258
Click Through Rate 1.26 %Clicks URL
1,258 http://
2010 Campaign Creative:
Recent Success –
Toyota Thanksgiving 2010 Campaign:
Client thrilled with results: Reported 90 cars sold in two weekends alone.
Attributed increase in sales to Print & Digital combination due to customers bringing in paper and e-mail blast coupon
Recent Success – Measurement