Today’s dynamic and awaregeneration knows how to grasp andutilize opportunities but unfortunatelyour young budding entrepreneurs arenot getting ample technologicalsupport which has led to sideline ofbubbling talent in this field.

University

Students

Brilliant

Ideas

Entrepreneur

Hub

e-Hub

Features

All small business firms can register.

One business can be

supplier of other business.

Financers can look for best

ideas and put in their money.

New start-ups can get help in managing

their accounts.

Young innovators can sell their ideas.

STPD Strategy Segmentation

Young and innovative minds between the age of 20-35 who want to go ahead with new ventures

Age

Both Male and FemaleGender

Tier I and Tier II Cities initiallyDemographic

Innovators who stand out in crowd, would go ahead in trying an entirely new concept

Emotional

Financial Investors-Investors who look for plans to invest

on to get high gains

Suppliers and Dealers-Who look for potential clients to get orders at

optimum rates

Young Entrepreneurs-

Giving a platform to innovative

minds who otherwise don’t

get this opportunity

Target

Positioning

MARKET

• Apple App Store

• Google Play

SHARE OF MIND

• Ads on Google Ad Sense & Facebook

APPROACH

• Easy to use platform

• Multiple Tools

Differentiation

First App for Entrepreneur with Social Media Reach

Uses less Memory on Phone. Runs trouble free

Ensures there’s no plagiarism

Marketing Mix

Price

Certified Registered

Users by YAHOO

Tenders/ Proposals can be shared

Only paid users can

see & share contacts

Plans not revealed initially.

Only vague ideas

Producte-Hub

The App with an Edge

Promotion

15 day free trial before the launch.

Ads on Facebook and other social networks

First look launched in various theatres worldwide

YouTube and Yahoo search

Advertisement in famous magazines including Fortune, Forbes, Bloomberg Business Week, Business Today, etc.

Place

http://www.yahoo.com/e-hub

Android iOSWindows

PhoneBlackBerry

Screenshots

PEST Analysis

POLITICAL

• Government support

might be achieved if

a few SMI’s can

archived

ECONOMICAL

• The role of middleman in

Business Proposals and

Deals is evicted, thus

giving better profits

SOCIAL

• A Social Media

collaboration with

Twitter, Facebook

and Linked In etc.

TECHNOLOGICAL

• With the launch of

Android KIT KAT version

new features can be

inculcated.

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Response