I have found that XXL’s mission is to take a real and intelligent approach to hip-hop with and emphasis on the lifestyle and music which are to the heart and soul of the culture.XXL has maintained its status as the most respected hip-hop music magazine, by both consumers and the industry.

As part of my research I have found that XXL is the number one selling music magazine on the news stand, and very popular amongst the hip-hop culture.

I have also found that males intend to read XXL magazine more than females. Male: 78%Female: 22%And African-Americans intend to read them more than any other ethnicity, and the most popular reading age is between 25-29 year olds.