xpx summit and new media
Post on 14-Sep-2014
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Forum on New Media and Social Media at the Conference for Exit Planning Advisors - more at http://bit.ly/hnFKCRTRANSCRIPT
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Web Habits of Highly Successful Advisors
Introduction to the New Media Workshop
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David Cutler
Business Development Master with 20 years experience increasing revenue for corporations and the startups they fear
Internet Pioneer and Founder of www.webopedia.com
Fan and manipulator of all media at www.EatMedia.com
CreativeBusinessDevelopment.com
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Tara Goodwin Frier
Founder of Goodwin Group PR, a public relations firm that helps companies and organizations grow their bottom line through continued media exposure
Originally entered the social media space kicking and screaming but quickly realized that it was an amazing tool to enhance PR programs
Turned one Tweet into a $250,000 0pportunity
www.goodwinpr.com
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Todd Van Hoosear
Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing
Founding Member, Board of Directors, Social Media Club
Fellow, Society for New Communications Research
www.ItsFreshGround.com
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10 New Rules!
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Blogs
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#10
The most relevant New Rule for your company is being discovered …
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Are you ready for yournew marketing world?
(Nearly) everything’s real-time
(Nearly) everything’s online
(Nearly) everyone’s a marketer
(Nearly) everything’s outsourced
(Nearly) everyone’s a freelancer
(Nearly) everything’s measurable
(Nearly) everything’s cheap or free
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Four Ps Four Es
ProductPlacePrice
Promotion
Experience Everyplace Exchange Evangelism
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XPX Community?
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3 Forms of Media:OwnBuyEarn
2 Reasons to Participate:OpportunityObligation
1 Most Important:Content
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22
500 million users - Personal, Global50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.)
70 million members - Biz Brand/Updating150 industries | 200 countries | New member every second
55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors
2 billion viewed daily - Easy Everything24 hrs worth of video uploaded every minute
SoMe Numbers
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Investment of one person @ ½ hr day = ($15k/yr)
ROI = $100,000 annual billings
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Investment of one person @ ½ hr day = ($15k/yr)
ROI = $50,000 annual billings
Follow us @mfacp
a
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The Right Tools and Platforms
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The Seven Web Habits
#1: Listen
Listen before you talk
Find out where the conversations are happening
Decide how to seed or join the conversation
TOOLS
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The Seven Web Habits
#2: Learn
Prepare your organization for learning, collaborating and changing based on what you hear
TOOLS
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The Seven Web Habits
#3: Share
There’s a lot of noise out there, so ask yourself: how can I add value to my listeners?
Don’t just market, share Product info Insights Ideas
TOOLS
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The Seven Web Habits
#4: Create
Create both multi-channel and channel-specific content
Create a community space to host conversations (build vs. buy)
TOOLS
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The Seven Web Habits
#5: Converse
Getting your marketing message out is important, but so is being responsive and “human”
Find the right mix of self-promotion, “retweets” and insights
TOOLS
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The Seven Web Habits
#6: Convince
Find out who the influencers are (and what influences them)
Reach them and get them to reach out for you
Social marketing is, ultimately, the practice of turning your customers into your sales team
TOOLS
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The Seven Web Habits
#7: Convert
To do this, you’ve got to measure
To measure, you’ve got to set goals
TOOLS
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Social Media Workshop - Example
Three Sessions (60-90 minutes)
- Each will have a Roundup of Current Concepts (see next slide)
1 - Social Media Tools – Personal and Professional
LinkedIn, Facebook, Twitter, Vertical Communities
2 - Search Engine marketing – 5 Ways To Get Found
Paid, Organic, Display Ads, Referrals, Direct Linking
3 – Analyzing The Data – 5 Forms of Data and What To Do With It
Activity, Operational, Outcome, KPIs, Predictive
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THANK YOU
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