xlcatlin gurgoan
TRANSCRIPT
CASE STUDY
Gurgaon-XL Catlin Job Fair
5th -6th March 2016
Organised by: Gurgaon Team
Contents
• About the event• Online Initiative• Statistics• Conclusion
Online Initiatives: Microsite
- Dedicated Microsite to promote the event
- Multi tabs: Home | Prep Yourself | Vacancies | Faqs | Register
-Client Logos on micro-site
-promoting Banner on timesascent.com
Online Initiatives: Microsite
726*212 top banner on home page
Online Initiatives: Microsite
200*400 banner on Times Ascent
194*378 banner on Times Ascent
Online Initiatives: Facebook
27th February 2016 2nd March 2016
Online Initiatives: Facebook
3rd March 2016
Statistics: Micro-site’s Highest Visit Days
Day Visitors6th March 2016 874
5th March 2016 658
4th March 2016 457
2nd March 2016 389
- Registrations on micro-site: 1456- Page Views: 597- Unique Page Views 454
Statistics: Banners
Particulars Impressions Clicks CTRsInternal Banner (TA) (200x400) 69524 11528 6.94%RHS Slug (TA) (194x378)
12290 352 7.2%Top Banner (TA) (726x212) 50845 1720 9.76%
Mphasis Job Fair No Of Candidates Mailer send
Views
35245 450
Statistics: Conclusion• 36,895 unique visitors registered for the XL
Catlin Job Fair on the microsite which is the largest till date for a job fair.
• All banners on Times Ascent ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot
• Client Banner enjoyed a good CTR of 9.76% on the top banner
• Topmost banner proved to be the most popular entry point into the micro-site with 1520 clicks
We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and
acceptance.You may get in touch with us on the below
contact details:
Naresh [email protected]
9869071002Times Tower, Mumbai
Thank You