Xerox Phaser® 7760vs. Lexmark® C935Experience counts: The Lexmark printer has a good engine, but it takes much more than that to be a great color printer — like the Phaser 7760With the Phaser 7760 printer, customers get:

Better valueGreater color control and image qualityLower Total Cost of OwnershipBetter performance and ease-of-useThe Xerox Total Satisfaction Guarantee

•••••

Phaser 7760DN Lexmark C935dn

Better value The Phaser 7760 printer may have a higher initial price than its Lexmark counterpart, but it delivers far more value due to its outstanding perfor-mance, superior features and lower Total Cost of Ownership.

7760DN (includes hard drive): $5,499

C935dn + $539 hard drive = $3,738

C935dtn + $539 hard drive = $4,930

7760GX (includes hard drive & PhaserMatch

software): $6,599

C935hdn (includes hard drive): $5,499

7760DX (includes hard drive & PhaserMatch

software): $6,899

Lower Total Cost of Ownership Phaser 7760 printer users save up to $10,048 more than Lexmark C935 users based on an Average Monthly Print Volume (AMPV) of 7,000 pages over 3 years.

see back page for more details

Spend up to $10,048 more in 36 months

Better language support Genuine Adobe® PostScript® 3™ provides more accurate color and less risk of file incompatibility.

True Adobe PostScript 3

PostScript

3 clone

Smart driver features The Phaser 7760 printer driver is always aware of what’s happing at the printer — in real time — so users get convenient printer status right from their desk.

Smart Trays, Consumable gauges, Job completion notification, Automatic

driver configuration

None of

these features

Smart printer features The Phaser 7760 printer has several intelligent features that work behind the scenes to maximize real-world performance.

Smart Duplex,

Intelligent Ready, Intelligent front panel

None of

these features

Smart support features (Key IT advantage) Many helpful features are built into the Phaser 7760 printer to maximize printer uptime and reduce IT support challenges.

Configuration

SIM, PrintingScout® onscreen alert notification,

PhaserSMART® online troubleshooting,

Configurable email alerts, CentreWare Internet Services,

CentreWare® Web

Limited built-in

support features

Product specificationsPhaser 7760DN Lexmark C935dn

Print speed Up to 35 ppm color / 45 ppm black

Up to 40 ppm color / 45 ppm black

First-page-out time As fast as 9 seconds color / 6 seconds black

As fast as 9 seconds color / 5 seconds black

Processor 800 MHz 1.25 GHz

Memory 512 MB std / 1 GB max

256 MB std / 1 GB max

Real-world performance*

2-page Real Estate

flyer12 seconds 16 seconds

1-page Excel file

8 seconds 9 seconds

8-page PowerPoint

set28 seconds 36 seconds

11 x 17 in. Magazine

Cover44 seconds 1:42

Year-end Financial Summary (Unaudited)Q 1 Q 2 Q 3 Q 4 YTD FY96 FY95 FY94 FY93 FY92

Orders Received:Europe Supply Chain 14,609$ 11,692$ 9,462$ 7,569$ 6,484$ ### 4,520$ 3,774$ 3,164$ International Orders 17,901 13,658 11,310 9,192 8,192 ### 6,072 5,227 4,527Total Orders 32,510 25,350 20,772 16,761 14,676 ### 10,592 9,001 7,691Stock Products 27,125 21,380 17,122 13,256 11,880 ### 8,550 7,253 6,210 Service 4,394 3,611 3,195 3,154 2,614 ### 2,047 1,812 1,586Total Net Revenue 31,519 24,991 20,317 16,410 14,494 ### 10,597 9,065 7,796All Orders Cost of Products Sold 17,069 13,012 10,021 8,018 7,834 ### 6,438 5,836 5,357 Cost of Services 2,945 2,478 2,102 1,910 1,760 ### 1,479 1,356 1,244 Research and Development 2,302 2,027 1,761 1,436 1,289 ### 966 837 729 Selling, General and Admin. 5,635 4,925 4,554 3,642 2,401 ### 1,206 855 599Total Orders 27,951 22,442 18,438 15,006 13,284 ### 9,774 8,384 7,229Credit 3,568 2,549 1,879 1,404 1,210 985 823 681 566Income 270 29 25 23 20 18 16 14 12 Interest 206 155 121 93 87 74 66 57 50 Taxes 3,632 2,423 1,783 1,334 1,143 929 773 638 529Rebates 1,199 824 606 863 496 449 324 261 199Net Earnings 2,433 1,599 1,177 471 647 480 450 377 329per share amount:Net 4.63 3.07 2.33 0.94 1.30 ### 0.93 0.78 0.69 Stock Holders 0.70 0.55 0.45 0.36 0.32 ### 0.24 0.24 0.24 At Year End:Assets 24,427$ 19,567$ 16,736$ 13,700$ 11,973$ ### 8,707$ 7,425$ 6,358$Salary 102,300 98,400 96,200 92,600 89,000 ### 82,308 79,153 76,112 Year End 308,104$ 253,974$ 211,195$ 177,214$ 162,854$ ### ###### 114,526$ 102,425$

Company Confidential

Inventory

$-

$100,000

$200,000

$300,000

$400,000

1 2 3 4Quarters

Series1Series2Series3

0200,000400,000

Ord

er

Stoc

k

All

Inte

re per

Ass

et

Q 1 Q 2 Q 3Q 4 YTD FY96FY95 FY94 FY93FY92

Nelson Corp

* Tested using industry standard PageSense performance measuring software

Save up to$10,048

Faster!

Better real-world performanceThe Phaser 7760 printer outperforms the Lexmark device in real-world printing environments, even though they have the same print engine and similar specifications.

Xerox has used this engine for several years and as a result, developed an intelligent controller that quickly processes complex documents — taking full advantage of the engine’s speed and resulting in greater productivity.

Heidelburg print

Lexmark C935 print

Other Xerox Phaser 7760 Advantages

Copyright © 2008 XEROX CORPORATION. All rights reserved. XEROX® and WorkCentre® are trademarks of XEROX CORPORATION in the U.S and/or other countries. The information in this document is subject to change without notice. 2/08 776CC-04UB

Competitive Comparisons

Notice how the C935 cannot match the colors of the actual Heidelburg press. The Phaser 7760 with PhaserMatch can.

Heidelburg print

Phaser 7760 print

PhaserMatch™ 4.0 Color Management Software Create custom Xerox color corrections to target and match an output device of your choice. This powerful color management tool uses existing ICC/ICM color profiles and even allows you to modify the resulting color tables. The end result is a versatile and easy-to-use color management solution tailored to the demanding color expert.

The Lexmark C935 colors cannot be altered to match another output device. You get what you get with limited color control from their driver.

•

•

Total Cost of Ownership (TCO) Initial purchase price is only one element of the cost of ownership. The entire life cycle costs should be a key factor in a purchase deci-sion. Elements that make up this cost are:

Purchase price • Consumable pricing

Page coverage • Number of pages

Save up to $10,048* over 3 years of use with the Xerox Phaser 7760DN. Breakeven occurs at just over 1,300 pages per month.

* Assumptions: primary usage is graphic arts images (60% coverage). Mix of pages is 70% color and 30% black. Average monthly printed page volume (AMPV) is 7,000. Life of ownership calculation is 36 months. Additional service expenses are not included.

•

•

•

7760dn C935dn

00 1k 2k 3k 4k 5k 6k 7k 8k 9k 10k

36 M

onth

Tot

al E

xpen

se ($

)

Total AMVP

Save $10,048

Other print quality advantages True Adobe® PostScript® 3™ for the most accurate printing across numerous devices and platforms.

The Phaser 7760 printer’s Emulsion Aggregation (EA) High Gloss (HG) toner uses smaller, more uniform toner “particles” to bring more detail and clarity to every image.

Unmatched color confidence with industry-leading color technologies, including Xerox color options, ColorSync, PANTONE, sRGB color match-ing, ICC/ICM support and embedded SPOT tables.

The Phaser 7760 printer’s large color gamut allows it to print more colors and match more output devices than the Lexmark C935.

•

•

•

•