xcreatelabs.brussels: upcycling local economy

XCREATELABS.BRUSSELS UPCYCLING LOCAL ECONOMY

Enforce cross crea6ve open service innova6on to leverage human

capital in the Brussels region

Erasmus University College Brussels Christophe Benoit

S6jn De Mil

Overview

•  Opera6onal Program ERDF BRUSSELS 2020 •  XCREATELABS •  Cases •  Infrastructure •  Contact

Opera5onal Program ERDF 2020 The European Regional Development Fund (ERDF) aims to strengthen the economic, social and territorial cohesion within the European Union by restoring regional imbalances and to cope with the challenges of economic, social and territorial dispari6es. The ERDF contributes to the achievement of the Europe 2020 strategy for a smart, sustainable and inclusive growth to ensure a high level of employment, produc5vity and social cohesion in Europe.

Strategy Opera5onal Program Improve the city metabolism to answer challenges in terms of research, economics, energy and environment in an integrated manner, and to address territorial divisions in Brussels. •  Support the socio-‐economic sectors of development •  Support innova5on and ac6vi6es that respond to challenges

in Brussels •  Reloca5on of the economy for the benefit of ci6zens •  Improving the living environment of the people of Brussels •  Promo6ng short chains, func5onal economy and industrial

ecology •  Developing sustainable and innova5ve business models

Choice priority axis XCREATELABS Priority Axis 1: Strengthening research and improve the transfer and the development of innova5on •  Specific Objec6ve 1.1: Increase the capacity for applied

research related to the priority challenges iden6fied in the diagnosis

•  Specific Objec6ve 1.2: Increase Innova6on in SMEs

Choice sectors XCREATELABS The four strategic axes are based on two principles of ac5on: 1.   Combine efforts to develop economic sectors beneficial to

employment among the locals and have a posi6ve impact on the economic development of the Region. –  Media, crea5ve industry and tourism –  Soil and waste –  Sustainable food and Catering –  Sustainable construc6on and renewable energy –  Health and services to people –  [ICT as transversal sector]

2.  Establishment of the infrastructure projects in the most vulnerable areas in the capital.

XCREATELABS

•  Disrup6on is around us •  What’s going on – part 1? •  ERDF project FabLabXL •  What’s going on – part 2? •  Make SME’s Disrup6on Proof •  LeanFactory •  Workflow in the LeanFactory

Disrup5on is around us

CRAFTSMANSHIP GOT LOST IN OUR LOCAL ECONOMY

COMMODITIES AUTOMATION MASS-‐PRODUCTION

PHOTOGRAPHY, NEVER BEEN MORE POPULAR BUT LOCAL SHOPS DISAPPEARED

FLICKR SNAPFISH SHUTTERFLY

THE MUSIC INDUSTRY CHANGED RADICALLY

iTunes Last.fm Spo6fy

LOCAL BOOKSTORES DISAPPEARED

AMAZON

ADVERTISING LOSTS A LOT OF TRACTION TO THESE GUYS

GOOGLE FACEBOOK TWITTER

THE LOCAL RETAIL GETS DISRUPTED BY GLOBAL PLATFORMS

GROUPON EBAY ZALANDO AMAZON

HOW WILL EDUCATION EVOLVE?

COURSERA MOODLE UDACITY EDX

TAXIDRIVERS AFRAID TO LOSE THEIR JOBS

UBER

HOTELBUSINESSES ARE GETTING DISRUPTED

AIRBNB WIMDU

HOW CAN E-‐HEALTH IMPROVE OUR HEALTHCARE?

What’s going on – part 1?

Marc Andreessen Founder NETSCAPE

“IN SHORT, SOFTWARE IS EATING THE WORLD”

ERDF project FabLabXL

Fablab Physical prototyping 3D prin6ng Lasercudng Milling Electronics CAD/CAM design

Media Lab Mul2media prototyping Greenkey Mo6on Capturing Open device suite Audiovisual equipment

EFRO project FABLABXL 1/2/2013-‐31/1/2015 “Assist 100 ambi2ous entrepreneurs in the make-‐ and crea2ve industry to build physical and mul2media-‐prototypes”

SUCCES FABLABXL TripodMaker First Belgian 3D printer based on the Delta-‐printer. First startup in FabLabXL!

SUCCES FABLABXL TripodMaker Pieter-‐Jan Vandendriessche won the annual Bizidee compe66on on 30/5/2014

SUCCES FABLABXL Marconilabs Crea6on of Ada: the first beacon made for developpers

A L T N O V A C A S E S

Introducing a very elegant wooden case with aluminum bezel

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Made in Belgium

SUCCES FABLABXL Altnova This crajsman got in touch with our fablab, and saw the huge poten6al of personalised custom made cases

SUCCES FABLABXL Spircan Some6mes, the opportuni6es are just within reach.. Check this fantas6c can closure!

SUCCES FABLABXL Beyond.io X-‐II is a social experiment bridging the intelligent mixtape and smartphone to share music with your friends!

What’s going on – part 2?

CROSS-‐DISCIPLINARY SHARING of KNOWLEDGE and INFRASTRUCTURE INNOVATION CO-‐CREATION

Make SME’s DISRUPTION

PROOF

DIGITAL DISRUPTION

•  Digital disruptors exploit digital pla^orms, they give the opportunity to the customer to access the plakorm whenever the customer choses in whatever place the customer is situated (flexibility). The disruptor has a business that is scalable and is able to present it to the customer almost free.

•  Digital disruptors generate more ideas more quickly. •  Digital disruptors deliver total product experiences. •  The power of one: What mamers most is how much you can mul6ply the power of each individual by using digital tools and exploi6ng digital plakorms.

OPEN SERVICES INNOVATION •  Think of your Business (whether product or service) as an open

service business in order to create and sustain differen6a6on in a commodity trap world.

•  Invite customers to co-‐create innova5on with you to generate the experiences they will value and reward

•  Use Open Innova6on to accelerate and deepen services innova6on, making innova6on less costly, less risky, and faster. Use Open Innova6on to help you turn your business into a pla^orm for others to build on.

•  Transform your business model with Open Services Innova5on, which will help you profit from your innova6on ac6vi6es. If you succeed in building a plakorm business model, you can also profit from others’ innova6on ac6vi6es as well.

RUNNING LEAN

•  Running Lean is a systema6c process for itera6ng from Plan A to a plan that works, before running out of resources. –  Speed, learning and focus –  Tes5ng a vision by measuring how customers behave –  Engaging customers throughout the product development cycle

–  Tackle both product and market valida5on in parallel using short itera5ons

– Disciplined and rigorous

LEANFACTORY Factory of the Future

METHODOLOGY •  LEANFACTORY model –  (short) CYCLE THROUGH FOLLOWING PHASES

•  USER EXPERIENCE –  Search for the GAPS in the User eXperience of products and services

–  Evaluate the build prototypes •  IDEATION

–  Frame the problems experienced by users –  Define different solu6ons (product/service) to close the gaps

•  PROTOTYPING –  Prototype a product/service

–  BUSINESS development runs in parallel during the cycles

EXTRA PRINCIPLES

•  LEANFACTORY injected with extra principles – OPEN SERVICES INNOVATION

•  Co-‐crea6on with customers •  Services via plakorms

– CIRCULAR ECONOMY •  Focus on sustainability •  Cradle to Cradle

–  INCLUSIVE – CROWDSOURCING

•  Clustering of actors in different sectors

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XCREATELABS: UPCYCLING LOCAL ECONOMY

GAPS

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R&D WORKFLOW CYCLE User eXperience Lab IDea5on Lab

PROTOTYPE Design Lab FabLab MediaLab

Internet of Things Lab Business Lab R&D

LABS, LABS & LABS

•  Product Innova6on Labs – Fablab – Media Lab – Design Lab –  Internet-‐of-‐Things Lab

•  Service Innova6on Labs – User eXperience Lab –  Idea6on Lab – Business Lab

WORKFLOW IN THE

LEANFACTORY

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R&D STEP 1

Business(es) and organisa6ons in the selected sectors are invited to get an innova5on screening in XCREATELABS.

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R&D STEP 2

Based on the briefing of these business(es) we invite (poten5al) customers to co-‐create. In the User eXperience Lab we search for the GAPS users experience in using products/services.

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R&D STEP 3

The PROBLEM team frames the different GAPS in the IDea5on Lab and tries to understand the problem. [LEARN] The SOLUTION team generates different solu6ons and selects a solu6on for prototyping.

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R&D STEP 4

The PROTOTYPE team makes a prototype. [BUILD] 4 different Labs are equiped for prototyping: –  Design Lab –  Fablab –  Media Lab –  Internet-‐of-‐

Things Lab

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R&D STEP 5

The built prototype is fed back to the UX Lab in order to evaluate the closure of the gaps. [MEASURE] We con6nue the cycle as long as the Prototype is not Service Fit. (PSF-‐condi5on)

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R&D STEP 6+N

When the Prototype passes the PSF-‐condi5on, the SOLUTION team generates different solu6ons and selects a solu6on for prototyping a service.

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R&D STEP 6+N+1

The PROTOTYPE team makes a service-‐prototype. [BUILD]

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R&D STEP 6+N+2

The built service-‐prototype is fed back to the UX Lab in order to evaluate the closure of the gaps. [MEASURE] We con6nue the cycle as long as the Service is not Market Fit. (SMF-‐condi5on)

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R&D STEP 6+N+2+M+1

Once the Service passed the Service Market Fit test (SMF-‐condi5on) the Business Lab coaches the valorisa5on of the service.

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R&D REMARKS

During each phase, the Business Lab is working in parallel with the other Labs to monitor and evaluate the progress. Each Lab is also responsible for R&D in its own field.

MEDIA, CREATIVE & TOURIST SECTOR

“Imagine you arrive at the airport, and immediately you get personalised assistance via a service over an Internet-‐of-‐Things network”


“Thanks to a tourist service a visitor gets rich and personalised mul2mediacontent about historic buildings and places in the smart city”


“This intelligent museum service gives you an individual tour based on your personal profile of interests and cultural background”


“No more one size fits all in educa2on! With MOOC’s we change the way people learn, and bring the best personalised learning-‐experience to them”

MATERIALS & WASTE

“With 3D prin2ng, a product is only build once you bought it. You can even design your own product and order it via a 3D prin2ng service”

MATERIALS & WASTE

“Creators and craQsmen working together in an Upcycling business to create beau2full designs. Say no to waste!”

HEALTHCARE & SERVICES

“Thanks to ambient assisted living and virtual assistance elderly can enjoy their aging without geUng isolated from family, friends, neighbours and carers ”

HEALTHCARE & SERVICES

“Local retailers got back in town with a personalised service for their customers. No more need to search your products on Amazon!”

INFRASTRUCTURE

LABS, LABS & LABS

•  The Erasmus University College Brussels will invest in the construc5on and expansion of the seven labs and a business cafe at its premises

•  These labs facilitate the networking, cross-‐crea5on and co-‐working

•  In total, 1050m² is provided for this project – already forseen at our campus Kaai along the Canal (Priority Interven5on Zone)

LABS, LABS & LABS •  Product Innova6on Labs –  Fablab [300m², ground floor building B] – Media Lab [200m², ground floor building B] – Design Lab [150m², second floor building B] –  IoT Lab [infrastructure spread over campus]

•  Service Innova6on Labs –  CO-‐CREATION space [300m², second floor building A]

•  UX Lab •  Idea6on Lab •  Business Lab

–  Business Cafe [100m², first floor building A]

Fablab 300m² To be expanded with addi6onal hardware: –  3D printers –  Waterjetcumer –  CNC milling –  Welding

Media Lab 200m² To be expanded with addi6onal hardware: –  Green key ligh6ng –  Mo6on capture –  Audio/Video

capturing –  Device suite

Design Lab 150m² To be constructed Hardware: –  Sketching material –  Visualisa6on –  Presenta6on tools –  Access points

Internet-‐of-‐Things Lab

Spread over campus To be constructed Hardware: –  iBeacons –  Mobile devices –  Wearables –  Access points

UX Lab 100m² To be constructed Hardware: –  Furniture –  Test/Observe/

Evaluate –  Mirror –  Access points

ID Lab 100m² To be constructed Hardware: –  Furniture –  Idea6ontools –  Access points

Business Lab 100m² To be constructed Hardware: –  Furniture –  Access points

Business Cafe 100m² To be constructed Hardware: –  Furniture –  Access points –  Coffee machine J

CONTACT [email protected]

[email protected]

xcreatelabs.brussels: upcycling local economy

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