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Profitable Business Growth through Digital Marketing 07/05/2022 1 Alexi Lambert Marketing Consultant

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Page 1: Xcellimark- Profitable Business Growth Through Digital Marketing

Profitable Business Growth through Digital

Marketing

05/01/2023 1

Alexi LambertMarketing Consultant

Page 2: Xcellimark- Profitable Business Growth Through Digital Marketing

• Grow your business through increased lead volume that increases more sales opportunities

• Lower your cost of customer acquisition• Increase the quality of leads to improve your sales closure

rates• Increase the upsell opportunities and referrals from existing

clients• Establish yourself as the leader in your industry• Improve your online image and credibility

Typical Clients Goals

05/01/2023 2

Page 3: Xcellimark- Profitable Business Growth Through Digital Marketing

• Forrester forecasts 1 million US B2B salespeople will lose their jobs to self-service eCommerce by 2020, accounting for 20% of the B2B sales force.

• B2B buyers are living in a 2015 digital-first world, but B2B sellers are still living in a 1965 salesman-first world. New Forrester data shows that nearly 75% of B2B buyers prefer to buy online when purchasing products for work, yet just 25% of B2B companies actively sell online.

• Firms must adapt by building digitally-enabled selling models that put self-serve eCommerce on equal footing with commissioned salespeople, writes Forrester.

• Top 3 Sales Positions at Risk: Order Takers, Navigators and Explainers

• Consultant-related positions and services are actually predicted to grow

Forrester Research

05/01/2023 3

Page 4: Xcellimark- Profitable Business Growth Through Digital Marketing

INBOUND IS AN APPROACH TO MARKETING THAT REACHES TODAY’S CONSUMER.

Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale.

Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media.

3 Effective Inbound Marketing Requirements

PEO

PLE

METHO

DOLO

GY

TOOL SET

1. Inbound as People (the “WHO?” in resources, specific skills, experience);

2. Inbound as a Methodology (the “HOW?” in research, planning and processes); and

3. Inbound as a Tool Set (the “WHAT?” in a PLAYBOOK, CMS, MAP, CRM, LP, TYP, CTA, Workflows, Analytics, Testing and Optimization).

Page 5: Xcellimark- Profitable Business Growth Through Digital Marketing

Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale.

Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media.

Inbound Marketing Methodology

Along the top are the four

actions (Attract, Convert,

Close, Delight) companies

must take in order to obtain

visitors, leads, and

customers.

Page 6: Xcellimark- Profitable Business Growth Through Digital Marketing

Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale.

Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media.

Inbound Marketing Methodology

Along the bottom are the tools

companies use to accomplish

these actions.

Note: Note the tools are listed under the

action where they first come into play, but

that’s not the only place they’re applicable!

Several tools, like email, can be essential

in several stages of the methodology.

Page 7: Xcellimark- Profitable Business Growth Through Digital Marketing

Xcellimark’s Process and CapabilitiesWe Help You Grow Your Business Through a Proven Process:

1. Marketing Strategy and Planning

2. Content Development (building the engine – content, website updates, MAP, processes)

3. Website Redesign and Development

4. Monthly Marketing Services & Support (monthly consulting, content promotion, SEO, social media, PR, design and campaign management)

Team of Resources(Strategy and Planning, Design, Development, Content, Publishing, Promotion, Analysis, Campaign Management and Optimization)

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Page 8: Xcellimark- Profitable Business Growth Through Digital Marketing

Website Redesign and Optimization Plan

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Service Overview:• Responsive design

optimized for mobile devices

• Optimized for search engines

• CTA, Landing Pages, Forms, TYP, Auto Responders

• Integration into marketing automation, CRM platforms and 3rd party applications

Page 9: Xcellimark- Profitable Business Growth Through Digital Marketing

Content Marketing Services• Consulting, Analysis and Campaign Management• Website content creation • Submission to 200+ IYPs, directories• Local Search Engine account setup• Ad copy & design, brochures, PowerPoint slides• Calls-to-Action (CTA)• Landing pages and thank you pages• Email marketing design, copy and send• Lead nurturing and workflow development• Blog posts creation and optimization• Social media setup and integration• Articles creation and optimization• Online press releases creation and distribution• PPC Management and Optimization

Monthly Inbound Content Marketing Services

05/01/2023 9

Expertise Provided• Strategy and Planning• Account and Campaign Management• Content creation, optimization and

distribution• Search Engine Optimization (SEO)• PPC Management and Optimization• Link building• Web and graphic design• Web programming and development• Analytics and Reporting• Landing page and conversion

optimization• Social Media marketing• Press Release marketing

Page 10: Xcellimark- Profitable Business Growth Through Digital Marketing

Xcellimark Marketing Performance

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Clients who implement our Professional Marketing Service average a 93% increase in website traffic and leads within 12 months of

complete implementation.

Page 11: Xcellimark- Profitable Business Growth Through Digital Marketing

Xcellimark Marketing Performance

05/01/2023 11

For over 14 years our expert team has exceeded the online marketing goals for our clients through performance-based solutions:

• Generated over 2.3 million qualified lead for the DirectBuy franchise network while increasing their online appointment rate by 50%

• Reduced cost per lead by 97.8% for Wabash International

• Increased website traffic by 413% for Clarion Hotels

• Increased online lead conversion rate by 221% for Gran Pacifica Oceanfront Resort

• Increased website traffic by 751% for Caye International Bank

• Increased lead volume by 110% for FBC Mortgage Home Loans

• Increased website traffic by 89% for Keller Williams Real Estate

• Increased organic search leads by 53% for Jackson Therapy and Jackson Nursing Professionals

Page 12: Xcellimark- Profitable Business Growth Through Digital Marketing

Xcellimark Project-Based Customer Examples

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Keller Williams Lake NonaECI Development ResortsFBC Home Loans

Averett Warmus Durkee CPA Intel Retail Edge Program Hannover RE

Page 13: Xcellimark- Profitable Business Growth Through Digital Marketing

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• “Best in Search for Link Building by TopSEOs • “Leading Provider of Web Design for Eastern

US” • Top 5 Digital Media Company in Central Florida • Top 10 Advertising Agency in Central Florida • Top 10 Web Design Companies in Southern US • OBJ’s Golden 100: Ultimate Newcomers

05/01/2023

Xcellimark Awards

Page 14: Xcellimark- Profitable Business Growth Through Digital Marketing

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• Featured on “Today in America” hosted by Terry Bradshaw• Landing Page Optimization Certified – MEC Labs• Advanced certification in Google AdWords as a Qualified Google Advertising Company• Circle Members of SEMPO, the leading search engine marketing professionals organization

in North America.• Longtime members of SeoPros, a leading national SEO consultants directory with stringent

criteria for entry.• Members in good standing with the Better Business Bureau’s Reliability Program

05/01/2023

Xcellimark Recognition and Certifications

Page 15: Xcellimark- Profitable Business Growth Through Digital Marketing

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Start Growing Your Business Faster NOW!