XBOX LIVEQuentin Mack

Overview• Xbox LIVE is an online

multiplayer gaming and digital media service provided by Microsoft• Multiple ways to

communicate

History• The original launch of Xbox LIVE occurred in November of

2002 • November of 2005 the Xbox 360 was released• November of 2013 the Xbox One released

Current Advertising Opportunities• “Advertising on Xbox 360 transforms passive TV advertising

into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities.”

• NUads (Natural User Interface Ads)• Interactive Ads• Xbox LIVE Campaigns

The Future of Advertising• Xbox LIVE interactive advertisements are the beginning of a

new era of advertisements. • Giving the consumer the power to choose which

advertisements and promotions that they want to take part in • Makes them feel more in control and directly related to the ad

that they are participating in

Be Safe on Xbox LIVE• Change your privacy settings and child safety setting to best

suit the needs of everyone that will be using the Xbox. • http://support.xbox.com/en-US/my-account/security/xbox-

360-online-safety

KPI’s to Focus on• Xbox 360 Unit Sales• Xbox One Unit Sales• Total Xbox LIVE Members• Membership Renewals + New Memberships

Questions?

Works Cited• Microsoft Advertising• http://advertising.microsoft.com/international/campaigns?Searc

h=1&ShowVerticals=1&ShowProperties=1&ShowTopics=1&Tag_VerticalID=0&Tag_PropertySubpropertyID=p5&Tag_TopicID=0&GO=Go

• Microsoft Advertising• http://advertising.microsoft.com/international/xbox-360

• Microsoft Advertising• http://advertising.microsoft.com/international/xbox

• Dave Thier, Forbes Blogger• http://www.forbes.com/sites/davidthier/2013/10/14/microsofts-

xbox-one-will-be-a-social-media-machine/• Wikipedia• http://en.wikipedia.org/wiki/Xbox_Live