FOR OFFICIAL USE

Total

Fill in these boxes and read what is printed below.

Day Month Year Number of seat Scottish candidate number

LI

X217/11/01

*X217/11/01* ©

TRAVEL AND TOURISMINTERMEDIATE 2

A separate leaflet is enclosed for use with Questions 6 and 7.

Candidates should answer all questions.

Read the questions carefully before starting to answer and allow enough time to answer all questions. Answers should be clearly expressed and relevant to the question.

Before leaving the examination room you must give this booklet to the Invigilator. If you do not, you may lose all the marks for this paper.

Full name of centre Town

Forename(s) Surname

Date of birth

N A T I O N A LQ U A L I F I C A T I O N S2 0 1 4

W E D N E S D A Y , 2 8 M A Y1 . 0 0 P M – 2 . 4 5 P M

Question 1

(a) Jill Brown travelled to Edinburgh from her home in Falkirk to visit her cousin Ellie. During the day the two girls went sightseeing and shopped. In the evening they went out for a meal and then Jill got the last train home to Falkirk.

(i) Explain why Jill would not be classified as a tourist.

(ii) What tourism term would be used to describe Jill?

(b) Jill and Ellie have booked a package holiday using a tour operator.

(i) What are the two main components included in the price of a package holiday?

(ii) Identify two other components that may be included in the price of a package holiday.

(iii) Describe two advantages of using a tour operator to book a holiday.

Advantage 1

Advantage 2

Page two[X217/11/01]

Marks

1

1

1

2

2(7)

DO NOT WRITE

IN THIS MARGIN

DO NOT WRITE

IN THIS MARGIN

[X217/11/01]

Marks

2

1

1

1

2(7)

Page three

Question 2

(a) (i) Give two differences between a chartered and a scheduled flight.

Difference 1

Difference 2

(ii) Give one example of a scheduled airline.

(b) (i) The “hospitality sector” provides for tourists’ needs when they have arrived at their destination.

Explain what is meant by the “hospitality sector”.

(ii) Explain in detail what the symbol below tells visitors about a B&B.

(iii) Apart from the “hospitality sector” give two other examples of businesses or services that support tourists at their destination.

Example 1

Example 2

[Turn over

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

2

2(4)

Page four

Question 3

(a) Thomas Cook opened the UK’s first travel agency in 1841.

Give two other reasons why Thomas Cook was an important influence in the early development of British tourism.

Reason 1

Reason 2

(b) Give two examples of how the first and second world wars stimulated tourism.

Example 1

Example 2

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

2

1

1

4(8)

Page five

Question 4

(a) The 1960s saw the growth of mass market tourism.

(i) Give two reasons why mass-market tourism developed in the 1960s.

Reason 1

Reason 2

(ii) Explain what is meant by a mass-market resort.

(iii) Give one example of a mass-market resort.

(b) Complete the table below by filling in two current trends for domestic and outbound tourism.

You must not use the same trends for both domestic and outbound.

Domestic Outbound

Trend 1

Trend 2

[Turn over

[X217/11/01]

Question 5

Read the information below describing the “Caribbean Dream Holiday Resort” then answer the questions on Page seven.

Diagram Q5

Page six

Caribbean Dream Holiday Resort

Exclusive beachfront accommodation12 restaurants & bars including Caribbean, Indian & Chinese cuisine2 gift shopsPrivate beachAll water sports including scuba diving in coral reefsTop golf courseSpa and fitness centreNightly live entertainment including Jamaican steel bandsAirport transfers

Experience an all-inclusive break like no other in one of the Caribbean’s most glamorous resorts. No need to go anywhere, as we have thought of everything.

No other holiday gives you MORE!

Luxury is included:

Page seven[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

4

4

(8)

Question 5 (continued)

(a) Tour operators have built exclusive resorts on many Caribbean Islands. These secure resorts have brought both advantages and disadvantages to the island population.

Describe in detail an economic and a cultural advantage and disadvantage that these resorts have caused.

Economic Advantage

Economic Disadvantage

Cultural Advantage

Cultural Disadvantage

(b) Describe in detail four different methods that the owners of the resort can use to reduce the impact of tourism on the environment.

[Turn over

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

4

2

2(8)

Question 6

(a) Look carefully at the National Mining Museum of Scotland leaflet provided with the examination paper.

Using the AIDA Principle give four reasons why this leaflet is effective.

You must refer to each of the factors below.

Attention

Interest

Desire

Action

(b) The National Mining Museum of Scotland wants to attract a variety of consumer groups to the museum.

(i) Give two examples from the leaflet that shows the museum wants to attract families.

Example 1

Example 2

(ii) Give examples of two other consumer groups the museum wants to attract.

Example 1

Example 2

Page eight

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

2

3

1

2(8)

Question 7

(a) (i) Suggest two locations where the National Mining Museum leaflet may be placed to attract the attention of possible visitors.

Location 1

Location 2

(ii) Give three reasons why leaflets are a useful form of marketing.

Reason 1

Reason 2

Reason 3

(iii) The National Mining Museum leaflet shows admission prices.

Why do many visitor attractions choose not to show pricing information on their leaflets?

(b) Apart from leaflets suggest an alternative method of marketing the National Mining Museum to the following groups.

(i) Incoming tourists

(ii) Domestic tourists and daytrippers

Page nine

[Turn over

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

2

3(5)

Page ten

Question 8

A well-known business leader stated “The real test of any organisation is how it deals with complaints from the public”.

(a) Describe why organisations should welcome complaints from customers.

(b) Give three effective ways of dealing with a complaining customer.

1

2

3

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Page eleven

Marks

3

4(7)

Question 9

(a) Some travel agents are considering removing holiday brochures from their shelves.

Give details of three ways in which technology could be used as an alternative to paper brochures to bring a holiday destination to life.

1

2

3

(b) For each of the following organisations, give an example of an appropriate type of Information Technology (IT) and describe its use in the organisation.

Two different types of IT must be given. A correct example has been provided for you.

Organisation IT Description of use

Travel Agency

Central Reservation System

A system used to make reservations with worldwide airlines, car rental companies and hotels.

A visitor attraction

A city-centre hotel

[Turn over

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

4

Question 10

Diagram Q10

(a) At your interview for the job described in Diagram Q10, you are asked to give a presentation on one of the four city destinations. Your presentation needs to include the following information.

Name of City

Approximate flight duration from Glasgow Airport

Name of gateway airport at destination

One indoor attraction

Local food or drink speciality

Page twelve

Euro City Breaks Vacancy

We are a small tour operator specialising in city breaks in Paris, Amsterdam, Barcelona and Rome. We are looking for a travel advisor to join our busy team. If you have an extensive knowledge of European cities and have excellent customer service skills, contact us now.

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

4(8)

Question 10 (continued)

(b) Euro City Breaks mention “excellent customer service skills”. Describe in detail what benefits customers and the organisation would gain from excellent customer service.

Customers

Organisation

Page thirteen

[Turn over

Page fourteen[X217/11/01]

Question 11

Diagram Q11

Study the map of the United Kingdom in Diagram Q11 above and identify the tourist destinations marked 1 to 5.

Coastal Resort 1

River 2

Coastal Resort 3

Scenic Area 4

City 5

1

2

3

4

5

DO NOT WRITE

IN THIS MARGIN

Marks

(5)

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Question 12

Diagram Q12

Use the map of Europe in Diagram Q12 above to complete the table below.

DestinationName

Destination Type(City break, winter sun, summer sun, scenic, winter sport)

1

2

3

4

Marks

(8)

Page fifteen

0 200 400 600

km

N

1

2

3

4

[Turn over

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Page sixteen

Marks

(3)

Question 13

Diagram Q13

Study the map of the USA and the Caribbean in Diagram Q13 above and identify the tourist destinations marked 1 to 3.

Island 1

City 2

Scenic Area 3

0km

SCALE

N

1000

1

4

3

2

[Turn over for Question 14 on Page eighteen

Page seventeen[X217/11/01]

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

1

Question 14

You work as a business travel consultant for Business Travel Solutions and have received the email shown in Diagram Q14 below.

Diagram Q14

(a) Name a suitable destination for Mr Mathers and tick (3) the correct box to indicate whether this is a coastal or scenic destination.

Named Destination Coastal Scenic

Page eighteen

From J.Mathers@ABCengineering.com

To BusinessTravelSolutions.org

I am planning an incentive trip in the United Kingdom for 10 of my top sales staff and would like you to suggest a scenic destination or coastal resort. To help me plan the trip, I need details of two activities and two tourist attractions at the destination. Please contact me by email with your suggestions.

John MathersManaging DirectorABC Engineering

[X217/11/01]

DO NOT WRITE

IN THIS MARGIN

Marks

4

(5)

Question 14 (continued)

(b) Complete the following email in reply.

[Turn over

From BusinessTravelSolutions.org

To J.Mathers@ABCengineering.com

Thank you for your enquiry about your planned incentive trip. I would

suggest that is a suitable destination for the trip.

This destination has many activities such as

and for the group to enjoy. Suitable tourist

attractions would be

and .

I hope that this suggestion meets with your approval and look forward to discussing this with you soon.

(your name)

Business Travel Consultant

Page nineteen

Question 15

You are planning a surprise weekend break in London for your friend’s 21st birthday. Complete the itinerary below which you will present to your friend on the big day.

Day One

Depart from Glasgow or Edinburgh by train (name station)

Arrive in London (name station)

Approximate Journey Time

Day Two

Enjoy a live theatre show (name an attraction)

Day Three

Time for a shopping trip or visit to a museum (name an attraction)

Page twenty[X217/11/01]

Marks

(5)

DO NOT WRITE

IN THIS MARGIN

[X217/11/01]

Question 16

Mr and Mrs Kennedy are planning a winter holiday in Florida or a Caribbean Island. They want to relax at a beach, visit tourist attractions and buy some souvenirs to take home for their friends and family. Identify a suitable destination which meets their holiday specification and complete the table below.

Recommended Destination

Approximate flight duration from Scotland

Name of a beach resort

Local craft/souvenir to take home

One named tourist attraction

Page twenty-one

Marks

(4)

DO NOT WRITE

IN THIS MARGIN

[END OF QUESTION PAPER]

[BLANK PAGE]

[X217/11/01] Page twenty-two

[BLANK PAGE]

[X217/11/01] Page twenty-three

Marks Out of

Question 1 7

Question 2 7

Question 3 4

Question 4 8

Question 5 8

Question 6 8

Question 7 8

Question 8 5

Question 9 7

Question 10 8

Question 11 5

Question 12 8

Question 13 3

Question 14 5

Question 15 5

Question 16 4

Total 100

[X217/11/01] Page twenty-four

ACKNOWLEDGEMENT

Question 2(b)(ii) – Scottish Tourist Board symbol is reproduced by kind permission of VisitScotland.

Question 5 – 61729384 Shutterstock.com; 54656083 Shutterstock.com; 128345660 Shutterstock.com; 114626527 Shutterstock.com

Question 10 – 53364136 Shutterstock.com

Leaflet (for use with Question 6) – National Mining Museum leaflet is reproduced by kind permission of National Mining Museum Scotland.