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COPYRIGHT a

AMÓR1 CAN MAP St3M

LICENai: 11711 #º

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Hampton

690 RA c)10,000 Watts Clear Channe

TRI-CITIES MOST POWERFULAM RADIO STATION

Post Office Box 1038 / Bristol, Virginia 24201 / 703.466-2201

TENN.

CLAIBC.cNE

RAINGER

JEFFERSON

K Y.

W. VA.

MCT<ÉNS()R'u lfslctikEtt

RUSSELL

Bristol

¡Kingspert... Johnson City

UNCOMBE

BLAND

4Ytl.lE

, N

N.C.

PULASKI

CARR.,LL

0.5 MV/M

0.1 MV/M

Scale of Miles

I I

0 15 30

Bristol - Johnson City - KingsportMetropolitan Area

Households 88,200*

Population 313,700*Spendable Income $710,815,000*

January 1971 SRDS

10,000 WATTS COVERS MORE THAN BRISTOL -JOHNSON CITY- KINGSPORT

RADIOMember:

oz

y

1470 KC1000 WATTS

Telephone (703) 988-4150

A FM

TAZEWELL, VIRGINIA 24651

M

RATE CARD NO. 3 EFFECTIVE AUGUST 1, 1971

NATIONAL AND LOCAL RATES THE SAME

Member:

V. A. B.Virginia Association

of Broadcasters

R. A. B.Radio Advertising

Bureau

100.1 MC3000 WATTS

Jim Cox, General Manager

SPOT ANNOUNCEMENT PACKAGES CONTRACT RATES

TIMES: 10-49 50-99 100 250 TIMES: 500 1000 1500 2000

60 Seconds $3.00 $2.60 $2.30 $2.00 60 Seconds $1.75 $1.60 $1.45 $1.25

30 Seconds 2.00 1.70 1.25 1.15 30 Seconds 1.05 .95 .85 .75

10 Seconds .70 .60 .50 .45

The above rates apply to purchases for 30 days and must be used 60 -second and 30 -second spots cannot be combined in the same con-within the 30 days to earn the rate. tract to earn frequency discount. Maximum contract length is 1 year.

No. Per Week

PROGRAM PACKAGES

5 Minutes 10 Minutes 15 Minutes 30 P linutes 60 MinutesEach Each Each Each Each

1 $5.00 $7.00 $9.00 $11.00 $30.00

6 (Mon. thru Sat.) 3.00 4.00 5.00 9.00 18.00

ALL RATES COMMISSIONABLE

News, Weather, Sports and Special Program Rates on request. Rates quoted on this card are for station facilities only. Rates for remotesand special events quoted on request.

WTZE is located in TAZEWELL, VA. - The heart of a rich coal producing region. It's programming is designed to serve the tastes of themost people possible. The proven format has been shown to be an effective sales device for advertisers. The management, air personnel,and technical staff are dedicated to excellence of programming and advertising value. Responsibility to listeners and advertisers is the goalof WTZE. WTZE-WITH THE ZESTFUL EAR -FULL.

WTZE WITH A WELL ROUNDED MUSIC FORMAT (75% COUNTRY), FULL LOCAL NEWSCOVERAGE, PLUS UNITED PRESS INTERNATIONAL NETWORK NEWS AND WIRE SERVICE,PEPPER SOUND, CREATIVE SALES SERVICE, FULLY INTEGRATED COMMUNITYRELATIONS BOOSTED WITH SPECIAL WEEKLY PUBLIC AFFAIRS PROGRAMS.

KENTUCKY

PIKEVILLE

CLINTWOOD

DICKENSON

WISE

VIRGINIA

SCOTT

SULLIVAN

WEST VIRGINIA

MINGO

GRUNDY

BUCHANAN

HONAKER

RUSSELL

WYOMING

MULLINS

McDOWELL

TAZEWELL

RICHLANDS

TAZEWE LL

ABINGDON

WASHINGTON

BRISTOL

BLUFF CITY

TENNESSEE

JOHNSON

SMYTHE

BECKLEY

RALEIGH

SUMMERS

MERCER

BLAND

WYTHE

GRAYSON

JEFFERSON

BALDWIN

SPARTA

ALLEGHANY/

MONROE

PULASKI

PULASFJ

hILLS VIL LE

VIRGINIAi

CARROLL

NORTH CAROLINA

SMALL CIRCLE, COVERAGE CONTOUR ALARGE CIRCLE, COVERAGE CONTOUR B

GENERAL ADVERTISING POLICIES:

Contract subject to cancellation unless broadcasting starts within 30 days.

All contracts, programs, and announcements subject to approval and policiesof the station management.

Station reserves the right to cancel any program to broadcast a special featuredeemed in the public interest, in which case another suitable period will be pro-vided the advertiser.

Rates for political broadcasts same as commercial rate. Copy must be submitted24 hours in advance. Payment in advance.

Bills due and payable 10th of month following broadcast.

No extra charges for production or facilities within the regular format.

Programs shall hold priority over announcements.

This rate card is subject to change without notice.

*SRDS 1-1-71Consumer MarketData

PopulationHouseholds

Consumer Spendable IncomeTotal Retail Sales

Food Store SalesDrugstore SalesGeneral Merchandise Store SalesApparel Store SalesHome Furnishing Store SalesAutomotive Store SalesService Station Sales

Passenger CarsFarm PopulationGross Farm IncomeRadio Homes

CoverageContour

A

134,20038,870

$357,483,000190,701,00059,454,0006,068,000

25,983,00010,201,00010,425,00034,667,00015,327,000

47,6108,800

$ 13,231,00037,061

CoverageContour

B

564,500162,950

$1,285,803,000675,296,000190,853,000

18,469,00084,039,00034,602,00034,318,000

133,075,00066,338,000

202,51070,500

$ 114,300,000154,803

THESE FIGURES REFLECT THE 1970 CENSUS

*Source: STANDARD RATE & DATA SERVICE, INC., SKOKIE, ILLINOIS.

THIS PUBLICATION IS THE SOLE PROPERTY OF WTZE RADIO AND MAYNOT BE REPRODUCED IN ANY FORM WITHOUT THE EXPRESSED PER-MISSION OF W T Z E.

METRO AREA

5000 WATTS DAY AND NIGHT

WTAR RADIOCOVERAGE MAP

LIGHT SHADED AREA IS NEWSPAPERS' RETAIL TRADING ZONE

"Jim Uvccc. 4. Jidowacto.. "One of America's Great Radio Stations

NORPOUC PORTSMOUTH NEWPORT NEWS HAMPTON, VA.

2-140

RATE SCHEDULE & COVERAGE MAP

W

NSUBSCRIBER

RADIOCODEWPi

Radio Wise, Inc.

ANorton, Va.

1350 KC 5,000 Watts

Phone 679-2211

SERVING THE HEART OF

AMERICA'S

BILLION DOLLAR

BITUMINOUS COAL EMPIRE

SINCE 1946

GENERAL INFORMATION

W N V A operates from 5:15 A.M. to Local Sunset.

AFFILIATED: Keystone Broadcasting System and AssociatedPress News Service.

No contract accepted for more than one year duration. Whenclient fails to complete contract, charges will be made retroactiveto the number of times used.

MARKET DATA

POPULATION: Primary Area 402,121; Secondary Area, 301,-820; Total, 703,941.

ANNUAL RETAIL SALE -4: Over $700,000,000.

Rate Schedule - Effective July 1, 1966

Length

1 13

Times

52 156 260 312

60 Min $42.00 39.60 37.20 31.20 27.60 25.20

30 Min 24.00 22.80 21.00 16.80 16.20 14.40

15 Min 14.40 14.10 13.20 11.10 9.30 8.40

10 Min 10.80 10.10 9.00 7.80 7.20 6.60

5 Min 7.20 7.10 6.70 6.10 5.70 4.80

1 Min 3.60 3.55 3.35 2.90 2.65 2.40

V2 Min 3.00 2.90 2.50 2.15 1.90 1.80

Agency Commission: 15% to recognized agencies on station timeonly, no cash discount. Bills rendered first of month: due 10thof month.

COVERAGE MAP

Serving the heart of America 's Billion -dollar Bituminous Em-pire since 1946.

Contours indicate primary and secondary signal areas based onregular reception reported by mail, telephone and direct re-sponse as well as other regular audience reaction.

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73

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980 KC

Bristol WHIG Va. -Tenn.5000 WATTS

BRISTOL'S MOST POWERFUL NETWORKAFFILIATE

P. O. BOX 799 BRISTOL, VA.

REPRESENTED BYTHE WALKER COMPANY

ATLANTA - BOSTON - CHICAGO - KANSAS CITY - LOS ANGELESMINNEAPOLIS - NEW YORK - SAN. FRANCISCO

\HANCOCK! rfiel o

n CLA ORNE \ Sneedvdle\

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MARKET DATA*

my/m 1/10 my/rn Total

Population 506,000 1,252,106 1,758,106

RadioFamilies 100,690 283,110 383,800

RetailSales $323,618,000 $721,320,000 $1,044,938,000

*Figures taken from 1950 U. S. census and consumermarkets by Standard Rate and Data Service, Inc.

ALLEGHANY URRY °ockount Airy

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Map byFRANK H. McINTOSHConsulting Radio Engineer

Washington, D. C.

-.MI11111111

TENN.

KY.

BUCHANAN

ETCHER DICKENSON ,

SULLIVA

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CARTEENE ASHINGTON

._

BUNCOMBE

McDOWE

W.YA.

N.C.

McDOWELL

W(¡Ylt Tri-Cities' Most Powerful Radio Station

YA.

0.5 MV/M

0.1 MV/M

10,000 WATTS DAYTIME 690 KC -- ABC EXCLUSIVEFOR TRI-CITIES

For- the TWO -BEST Media to Cover the High IncomeDiversified Central Virginia Market

FROM CHARLOTTESVILLE, VIRGINIA

%WU IT/11TCCVAM 1260 KHz 50CD WATTS* FM 97.5 MHz 50,000 WATTS STEREO

Since 1933 The Voice of Charlottesville

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STRONGEST INDEPENDENT CLEAR -CHANNEL

MORE PEOPLE LISTEN TO WAVA BECAUSE:

News Anytime! No waiting or wondering. Washing-ton listeners can dial the news at 780 any minute in the hourany day of the week.

Total News Touch! WAVA News is total in scope.International, national, local - sports, business & finance,women's world, special spotlight reports. . . .Concise andcomplete reporting!

Daily Information! Time, weather, traffic conditionsthe entire Metropolitan Washington population depends

on WAVA for timely news and information!

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MORE ADVERTISERS BUY WAVA BECAUSE:

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Believability with News - news programming natur-ally and directly gives believability to adjacent commercialannouncements.

News Reaches Out as radio's most vital service, andthe sponsor gains attention, reaction and believability notassociated with any other type of radio or television pro-gramming.

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Primary Area Secondary Area Total

254,450 566,932 821,328

50,943 115,237 166,180

$109,659,300 $133,103,100 $242,762,400

$192,820,100 $496,475,800 $689,295,900

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WSIGMt. Jackson, Virginia

The ONLY Advertising Medium Giving FULLCoverage to the Rural Population of the Pageand Shenandoah Valleys of Virginia.

Featuring:

Country and Gospel MusicFarm News and FeaturesMobile Broadcast UnitsMBS Radio NetworkDon Funkhouser, Manager

Phone 477-3128MT. JACKSON, VIRGINIA

MARKET DATA:Total PopulationTotal HouseholdsRadio HomesPassenger CarsConsumer Spendable IncomeRETAIL SALES:

Food StoresDrug StoresGeneral MerchandiseApparel StoresHome FurnishingsAuto SalesFilling StationsBuilding Materials

TOTAL RETAIL SALESFARM DATA:

Farm PopulationFarm HouseholdsFarm Radio HomesGross Farm Income

0.5 MVMCoverage

163,40045,39044,38046,850

$188,802,000

$ 33,919,000$ 5,310,000$ 15,749,000$ 6,419,000$ 6,644,000$ 29,582,000$ 15,978,000$ 20,550,000$164,449,000

0.2 MVMCoverage

582,900158,520156,220167,850

698,454,000

154,639,00017,738,00057,917,00023,190,00021,505,000

182,513,00050,882,00071,450,000

564,255,000

53,100 176,10013.880 48,39013,300 47,910

5114,533,000 231,463,000

SOURCE: SRDS Consumer Data; REA Farm Survey Reports:RETMA. (1962-63)

A Richard F. Lewis Jr. Station: WAYZ AM/FM, WFVA AM/FM,WHYL AM/FM, WINC, WELD, WSIG, WLNH. and WRFL-FM

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SERVING THE NEW RIVER VALLEYHOME OF RADFORD COLL

VIRGI TUTE -LAND GRANT UNIVERSITY, NEW RIVERVALLEY AIRPORTPIEDMONT SERVICEAND CLAYTOR STATE PARK. ALSOSERVING A 50 MILE STRETCH OF IN-TERSTATE ROUTE 81. ESTABLISHEDMAY 30, 1946

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MARKET FACTS

TOTAL SALESLumb'r, BIdg.Mot'I,Hdv.e.

Gen. MerchandiseFood Stores

Automotive DealersGas Service SrotionsApparel & AccessoryFury & Home Furng'sElec. AppliancesEating & DrinkingDrug & Prop's,Other RetailNon -Store Retailers

AM

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168,1339,295

22,19239,63634,04213,1819,3484,8282,4899,7056,631

14,3202,466

536,01429,63270,750

126,360108,53842,02129,80315,3937,935

30,93821,13945,653

7,863

261,06214,43234,45861,54252,85720,46614,5857,4973,865

15,06810,295

22,7353,831

Population 108.062 396.232 194,781Households 32,746 120,070 59,025

All figures ore from the U.S. Census and other sources andore delineated u"d updated by Ed Felker & Associates, l"c-207 E. Brood Street, Polmyro, N.J. 08065 6 15 6 7Y nYs'f"n

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MARKET FACTS

RETAIL SALES (51,000's)

TOTAL SALESLumber, Bldg. Mat'I, Hd'weGeneral MerchondisFood StoresAutomotive DealersGasoline Service Stns.Apparel, Acces'yFurn'te, Home Furog, Eqpt.Eating 8. Drinking PlacesDrug StoresOther Retail StoresNonstore Retailers

PRIMARY0.SMV/M SECONDARYMARKET MARKET

67,840 204,8763,918 11,8328,647 26,115

16,846 50,87511,481 34,672

5,535 16,7163,763 11,3653,280 9,9074,097 12,3742,561 7,7336,797 20,528

915,000 2,763

Population 65,742 198,530Households 20,245 60,532

All figures from the U.S. Census and other sources anddelineated and pro¡scrd to 9/1/63 by Ed FIker & As-sociates, 30 Cutchogu Troll, Medford Lakes, N.J.

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