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TEAM SILVER WYNN RESORTS VS. MGM RESORTS Strategic and financial comparison between hospitality and gaming industry competitors Brian Dubuque, Sinh Hoang, Nick Lebsock, Firuz Shirinov

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Page 1: Wynn resorts

TEAM SILVERWYNN RESORTS VS.MGM RESORTSStrategic and financial comparison between hospitality and gaming industry competitors

Brian Dubuque, Sinh Hoang, Nick Lebsock, Firuz Shirinov

Page 2: Wynn resorts

COMPANY AND INDUSTRY OVERVIEW

Page 3: Wynn resorts

2007 COMPANY AND INDUSTRY2007 MGM Resorts Wynn Resorts Ceasars

Profit Margin AnalysisGross Profit 46.19% 27.70% 48.48%

Operating Profit 37.23% 15.98% 24.84%Net Profit 20.60% 9.61% 5.72%

Liquidity RatiosCurrent Ratio 0.68 19.67 0.93

Quick Ratio 0.48 18.66 0.66 Cash Balance 412,390,000.00$ 402,268,000.00$ 710,000,000.00$

Debt RatiosDebt-to-Asset Ratio 0.49 2.47 9.93

Interest Coverage 4.04 2.99 -0.13Cash Flow to Debt 0.09 0.93 0.10

Productivity RatioRevenue Per Employee 114,800.55$ 162,879.94$ 124,482.76$

Operating Performance RatioFixed Asset Turnover Ratio 0.46 0.68 0.58

Inventory Turnover 33.85 28.23 83.72 Revenue

2005 44.61% 370147.00% 56.26%2006 17.09% 98.00% 36.01%2007 7.19% 88.00% 12.00%

Profit 2005 7.50% 144.44% -35.71%2006 46.25% 792.16% 126.65%2007 144.41% - 143.55% 15.60%

Cash Flow 2005 -136.78% 23.95% 158.65%2006 274.05% 81.77% -68.05%2007 -136.99% 61.53% -219.15%

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SWOT ANALYSIS OF WYNN RESORTS

Strengths- Presence in Strategic Locations- Brand Recognition- Experienced CEO Steve Wynn

Weaknesses-Declining Operational Performance-Fewer Resorts than Competitors-Luxury Brand (Economy)-Drop in Occupancy 79.7%

Opportunities- Growing Market in Macau- Growth Prospects in Hospitality Market- Domestic Tourism

Threats-Declining economy -Customers cutting back spending-Las Vegas Resort Saturation-Competitors Expanding into New Markets

Page 5: Wynn resorts

STRATEGIC PLAN COMPARISON

Wynn Resorts MGM Resorts-Capitalize on the Wynn Brand

-Attract and Deliver High-quality Service and Amenities to High-end Gaming Customers

-Bigger Push for Marketing Gaming and Incentives

-Push the MGM Brand Domestically and Internationally

-Opened in Detroit and Macau

-Plans for Abu Dhabi, Atlantic City, China, and Las Vegas

-Strategic Partnerships with Development Companies (Dubai World, Kerzner Int.)

-Lowered Debt Load by $1.2 Billion

Page 6: Wynn resorts

2012 COMPANY AND INDUSTRY2012 MGM Resorts Wynn Resorts Ceasars

Profit Margin AnalysisGross Profit 35.37% 36.92% 47.38%

Operating Profit 0.90% 27.99% 19.09%Net Profit -19.30% 14.16% -17.46%

Liquidity RatiosCurrent Ratio 1.3 1.947 1.35

Quick Ratio 1.25 1.859 1.22 Cash Balance 1,544,000,000$ 1,725,219,000$ 2,590,000,000$

Debt RatiosDebt-to-Asset Ratio 0.83 0.986 1.012

Interest Coverage 0.07 3.538 -0.071Cash Flow to Debt 0.04 0.165 0.001

Productivity RatioRevenue per Employee $137,140 322,142.75$ 122,714.29$

Operating Performance RatioFixed Asset Turnover Ratio 0.65 1.09 0.55

Inventory Turnover 85 47.87 85.84Revenue

2010 0.75% 37.40% -1.01%2011 29.60% 25.93% 0.11%2012 16.70% -2.19% -2.72%

Profit 2010 11.2% 115.39% -4.32%2011 316.77% 31.96% 3.76%2012 -156.75% -2.91% -1.69%

Cash Flow 2010 -75.73% -36.82% 7.50%2011 274% 0.32% -8.35%2012 -17.25% 36.64% 94.56%

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INDUSTRY COMPETITION, ISSUES, TRENDS

Page 8: Wynn resorts

INDUSTRY COMPETITION, ISSUES, TRENDS

Competition

-Oversaturation of Market

-High

Issues

-Struggle to Maximize Value of Experience

-Lower Disposable Income

-Desire for Economical Food, Beverages, Entertainment Options

-Slowdown in Transportation and Tourism Industry

Trends

Page 9: Wynn resorts

SWOT ANALYSIS OF WYNN RESORTS

Strengths-Presence in Strategic LocationsAdded Resorts-Brand RecognitionIncreased-Experienced CEO Steve Wynn

Weaknesses-Declining Operational PerformanceIncreased-Fewer Resorts than Competitors-Luxury Brand (Economy)-Drop in Occupancy 79.7%Increased

Opportunities-Growing Market in Macau-Growth Prospects in Hospitality Market-Domestic TourismIncreased International Tourism

Threats-Declining economy-Customers cutting back spendingCustomers Starting to Spend More-Las Vegas Resort Saturation-Competitors Expanding into New Markets

Page 10: Wynn resorts

WYNN’S OVER-PERFORMANCE

-Wynn capitalized on first to market advantage and growth in international expansion, especially Macau and China.-Increased Occupancy at Macau and Las Vegas Resorts-Greater Popularity Due to Marketing of Brand and Better Amenities-Smaller Size Allowed Them to React Quickly to Changing Market