Wyndham Estate

Wyndham Estate Transparency in

Malaysia Border Shop

Location: Cergasjaya Shop,

Bukit Kayu Hitam

Update on Jan 29, 2008

Bukit Kayu Hitam is a town in Kedah, north of Malaysia. It is the main road crossing between Malaysia and Thailand and most long distance buses between the two countries use this checkpoint.

Most commercial activity is actually centred at the busy duty-free shopping centre located between the Malaysian and Thai checkpoints.

Pernod Ricard has a strong sales depletion and merchandising visibility in this shop.

Where is Cergasjaya?

Bukit Kayu Hitam

Objectives of this Project

Seven consecutive header lightboxes are allocated to PRADF, Wyndham Estate transparency is newly developed to deliver an unique and contemporary brand identity to Malaysia

Introduce the new BIN 555 visual to Malaysia to increase the visibility and then will be used in other markets

Increase the brand exposure and awareness in the shop to generate more sales

Listing Products in Malaysia – Border Shops

Brand

WYNDHAM ESTATEShow Reserve Range:

Wyndham Estate Bin 444 0.75 X 6 MYR 32.00 USD 9.18 Wyndham Estate Bin 555 0.75 X 6 MYR 32.00 USD 9.18 Wyndham Estate Bin 888 0.75 X 6 MYR 32.00 USD 9.18 Wyndham Estate Bin 999 0.75 x 6 MYR 32.00 USD 9.18

Size RSP (as of Sep) RSP (as of Sep)(0.287)

Layout (approved by Brandowner)

Wyndham Estate Bin 444

Wyndham Estate Bin 555

Wyndham Estate Bin 888

Wyndham Estate Bin 999

Wyndham Estate Family Shot

Wyndham Estate Logo

Wyndham Estate Vertical Lightbox

Actual PhotosActual Photos

Wyndham Estate Lightbox – Actual Photos

Wine area overview

New Wyndham Estate transparencies on generic wallbays

Wyndham Estate Lightbox – Actual Photos

Wyndham Estate logo transparency on the left hand side on top of the wallbay

Wyndham Estate family bottle shots transparency on the right hand side on top

of wallbay

Wyndham Estate Lightbox – Actual Photos

Wyndham Estate on the generic gondola Wyndham Estate in the generic wallbays

Wyndham Estate Lightbox – Actual Photos

New Wyndham Estate BIN 555 transparency in the big vertical lightbox

For this project:

We successfully increased the brand visibility of Wyndham Estate in the Border shops

We successfully get a lot of prominent spaces for display after committed to do the investment of merchandising

We successfully delivered an impressive and lively image to the market

Commentary

We try to get some merchandising shops at the other border shops and try to enhance the brand visibility in Malaysia

We try to increase our listing by introducing Bin Range White wines in the market

Next Action

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