wyndham estate wyndham estate transparency in malaysia border shop location: cergasjaya shop, bukit...
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Wyndham Estate
Wyndham Estate Transparency in
Malaysia Border Shop
Location: Cergasjaya Shop,
Bukit Kayu Hitam
Update on Jan 29, 2008
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Bukit Kayu Hitam is a town in Kedah, north of Malaysia. It is the main road crossing between Malaysia and Thailand and most long distance buses between the two countries use this checkpoint.
Most commercial activity is actually centred at the busy duty-free shopping centre located between the Malaysian and Thai checkpoints.
Pernod Ricard has a strong sales depletion and merchandising visibility in this shop.
Where is Cergasjaya?
Bukit Kayu Hitam
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Objectives of this Project
Seven consecutive header lightboxes are allocated to PRADF, Wyndham Estate transparency is newly developed to deliver an unique and contemporary brand identity to Malaysia
Introduce the new BIN 555 visual to Malaysia to increase the visibility and then will be used in other markets
Increase the brand exposure and awareness in the shop to generate more sales
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Listing Products in Malaysia – Border Shops
Brand
WYNDHAM ESTATEShow Reserve Range:
Wyndham Estate Bin 444 0.75 X 6 MYR 32.00 USD 9.18 Wyndham Estate Bin 555 0.75 X 6 MYR 32.00 USD 9.18 Wyndham Estate Bin 888 0.75 X 6 MYR 32.00 USD 9.18 Wyndham Estate Bin 999 0.75 x 6 MYR 32.00 USD 9.18
Size RSP (as of Sep) RSP (as of Sep)(0.287)
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Layout (approved by Brandowner)
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Wyndham Estate Bin 444
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Wyndham Estate Bin 555
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Wyndham Estate Bin 888
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Wyndham Estate Bin 999
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Wyndham Estate Family Shot
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Wyndham Estate Logo
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Wyndham Estate Vertical Lightbox
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Actual PhotosActual Photos
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Wyndham Estate Lightbox – Actual Photos
Wine area overview
New Wyndham Estate transparencies on generic wallbays
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Wyndham Estate Lightbox – Actual Photos
Wyndham Estate logo transparency on the left hand side on top of the wallbay
Wyndham Estate family bottle shots transparency on the right hand side on top
of wallbay
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Wyndham Estate Lightbox – Actual Photos
Wyndham Estate on the generic gondola Wyndham Estate in the generic wallbays
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Wyndham Estate Lightbox – Actual Photos
New Wyndham Estate BIN 555 transparency in the big vertical lightbox
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For this project:
We successfully increased the brand visibility of Wyndham Estate in the Border shops
We successfully get a lot of prominent spaces for display after committed to do the investment of merchandising
We successfully delivered an impressive and lively image to the market
Commentary
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We try to get some merchandising shops at the other border shops and try to enhance the brand visibility in Malaysia
We try to increase our listing by introducing Bin Range White wines in the market
Next Action
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