wymondham feb 2012

February / March 2012Issue 17

WyMondhaM

Magazine .www.thecircular.co.ukFree dIstrIbutIon

This Month Spotlight

CirCularthe R

2 To AdverTise ConTACT The CirCular [email protected]

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3To AdverTise ConTACT The CirCular on 01603 300444

Magazine www.thecircular.co.uk

RegulaRsTips on social Media

4-5

Work resT & play 12

norfolk HisTory 14

fuTure radio 16

puzzle page 20

THailand - THe land of sMiles 24

THeaTre royal lisTings26

ChaRity PagesTar THroWers 21

FeatuResTHe Black sWan inn 22 & 23

Hello everybody, Welcome to our February edition of the CirCular Magazine, be it our readers or advertisers, this is the month of love so don’t forget those close to your heart.This month’s spotlight is MBS Awards and engraving, there is a fantastic showroom for you to visit. Pop in and see the friendly staff, they have many special gifts which can be engraved and personalised to your

requirements. It is like an Aladdin’s cave full of surprises, something personal for your loved one to keep for always. MBS are also giving away a Hex Glass Paperweight with a presentation box for the winner of the puzzle page, so why not enter, it could be yours.

As a reader of the CirCular Magazine there are offers at Dunston Hall, that’s on page 7, make use of it. What a relaxing place to visit and have a lovely meal for two. If not follow the recipe provided by The Black Swan, maybe cook it for your Valentine. The Black Swan is also providing 30% off with their advert go and see them, you can even get their special loyalty card. If not call explorer travel, they have some wonderful holidays available have a read about the Land of Smiles on page 24, that will really make you want to get away from our cold weather and relax in the sun.

Don’t forget we are always here to help your business, we offer great prices for advertisers, also we can put together your art work or help with a new updated look. If you require print or a starter pack for a new business we can provide that too. Don’t hesitate to contact us at the CirCular, where advertising is easy and affordable.

Call 01603 300444, or visit:www.thecircular.co.uk E: [email protected]

Scott

ContentssPotlightMBs aWards and engraving 11

CirCularthe R

Tip 1 - Know, I mean really know, your buyersIf you’re going to use social media as part of your marketing strategy then it’s really important to know who is reading your material and who is visiting your website. When you really know the buyers who are most interested in your offerings, you can start to design a set of typical customer profiles. These will help you to understand what it is your buyers are really interested in, what is going to motivate them and the kind of things to grab their attention and motivate the right kind of action from them. It will help you to design your content to match their expectations. You may, as I do, have many different customer personas to work with. The beauty of looking at your buyers in this way is you increase the value of your marketing by taking into account those personas and constructing a series of messages suitable for each one and driving them all into the buying process using messages which work for them on an individual basis. Within this is the need to understand people, make decisions in different ways and your messages should take this into account wherever possible. This level of care

and attention to different personality types is not possible using standard interruption techniques. I work to and along with, the general differences of my client’s identified personas I also take account of other differences such as ensuring the landing pages have the big picture view for one personality type but with a very obvious link which navigates to a much more detailed view for those who are motivated by detail and the small print. Tip 2 - Be your own publisher, think content strategyBuyers today don’t want product hype and spin, they need quality information and good quality content delivered to them in the right place at the right time using the right language for them. The quality of the content is all important as it helps in the development of your brand as a leader in the market in which you operate. Your content should inform and at the same time create an environment to promote sales through its validity and quality. Think like a professional sales person, in other words think about dealing with the buyers problems and the possible solutions rather than the obvious pitch for your product or services. Think about who your

Chris Batten CEO of marketing platform ipatter talks about the importance of publishing the right content.

SocIal medIa - are you maKIng The moST of IT?


readers are and what it is they will want to be reading and then simply deliver it to them. Tip 3 - Thinking about content, think goalsIt is so important when you’re planning your content strategy or indeed writing the content, that you think about your goal. What is it you want to achieve with this content? What actions do you want people to take as a result of reading the content? Use the same principles you would for presenting directly to an audience, in other words, make sure your content gives a clear message they are going to understand and also leaves them knowing the action you want them to take as a result of the encounter. Tip 4 - demonstrate your leadership through your contentDon’t just sell something. Use your content to demonstrate you’re a leader in your field, not just with your Web content but through all of your online marketing content. Show the outside world you are worth listening to and you know what you’re talking about when it comes to your market place. Seek to become a bit of a celebrity in your arena, or if you can’t do that, at least be seen to have an association with others who are already seen that way.

Tip 5 - Be the one they trust the mostIf you’re online because you want to sell something; a product, a service or you want to generate leads or maybe get some kind of contribution. What all these objectives have in common is the need for buy-in from the prospect you are communicating to. When looking at online marketing the best way to achieve these goals is to have a good content strategy to get the message, to the right people at the right time, in the right way. You should be using a combination of activities and experiment with more than one thing at a time, keep those activities which work and drop those that don’t. A word of warning about dropping those activities that don’t work. Remember you need to give them the right amount of time to work so, be patient. Understand the flash to bang time! Also consider, in some cases, timing might have an impact on success. So, perhaps, in some cases you might want to just cease the activity for a while and bring it back into play when the time is right.

All the bestCB



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Monday6:30 - 7:30pm Hethersett High School

Wednesday6:15-7:15pm Eaton Parish Hall NR4 7AW& 7:30-8:30pm, St Andrews Church Hall - Next to Waitrose

Saturday10-11am Eaton Parish Hall, Colman Rd NR4 7AW11am-12pm Zumba for Kids, Eaton Parish Hall

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Friday7-8pm Eaton Park

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Eighth_ Zumba-Lucia.indd 1 23/01/2012 17:10:46

sPotlight on

new owneR at MBs awaRds & engRaving

Unit 1 Kingsway,City Trading Estate,Norwich, NorfolkNR2 4UE

An established and successful business of 31 years, MBS Awards and Engraving, produces high quality goods and awards especially for your needs. From corporate & sporting awards, to personalised gifts and glassware and quality promotional gifts, MBS has everything you or your business could need, From a vast range of awards available, to unique personal gift ideas and the chance to establish your corporate identity via the promotional gift services. Founded in 1980 by Mike Bence, the company has been moulded into what it is today, with his professional manner, high standards and ethics and a great reputation in business. Here at the Circular we are pleased to announce that, as from 1st January 2012, Mike has handed over the “engraving diamond” to a new owner and semi-retire, running the promotional gift division of the business. The new owner of MBS Awards & Engraving is Scott Aldridge, a man of great principal and determination. With a working relationship, Mike has known Scott as a customer for 14 years and had the pleasure of working with each other for a little over one year. These are exciting times for MBS, with a younger and fresh approach, along with ambitious plans, to steer MBS Awards & Engraving into a new market,

whilst continuing to uphold the great reputation MBS has earned over the years, with quality and service being of utmost importance. MBS hopes to broaden their horizon, aiming to take on the digital age and utilise the internet to open the door to a range of new possibilities for MBS and its clientele, whilst still upholding the level of service and quality their existing customers already benefit from. While these big changes are taking place, lots of things are staying the same, with all of the same staff retained and trading under the same name and roof. Mike shall continue to own and run MBS Promotional Gifts from Unit 1 Kingsway, whilst MBS Awards & Engraving is under new management. Forwards and upwards is where MBS is heading, so make sure you come on down and have a look at the glorious showroom and see what MBS has to offer you.

“Business as usual.”

E: [email protected]: www.mbsdirect.co.ukT: 01603 616090

www.buylocalnorfolk.org.uk


prepare, plan & prepareJanuary can be a dark month in business. Retail clients are feeling the credit squeeze from the festivities, and business is slow to restart after holidays, so what do you do with the those spare hours you are not used to having? How about that old business entertainment - planning?

In our partnership we remind our clients of Henry Ford’s statement: “Before everything else, getting ready is the secret of success”. If you find yourself with some precious slow time in your business, I recommend you fill it with preparation, planning and preparation. Firstly prepare to plan, then plan, then prepare to implement the plan.

Prepare to plan - Ask yourself How, Where, Who, What, Why and When questions about your business as it is. These will unlock new ideas for what you would like to do next. Plan - work these new

ideas into a plan which matches your personal exit strategy (not got an exit strategy? how do you know what you want your business to provide for you?). Prepare to implement the plan - a SWOT analysis should do here - assess the Strengths, Weaknesses, Opportunities and Threats, then go back to How, Where, Who, What,

Why and When to make the plan work.

Now you know what you want to do when the rest of the world wakes up from their winter slumber.

time For new visionThere’s always a time of reflection as we let go of one year and approach another with renewed hope, hopefully some wisdom gained, and a vision for how the next year of our one wild and precious life can be. My lovely friend and spiritual mentor, Gill Edwards, died in 2011, and didn’t know her last Christmas would be her last Christmas. How would you live this coming year if it was your last, and best ever? What would you change?

How was 2011 for you? Many say it’s been a tough year. 2012 stands boldly before us, predicted by some to be the end of civilization as we know it, but others say it is the beginning of the new age of Enlightenment. I prefer to believe that. The Buddha once said ‘You will know Enlightenment when it tastes of freedom’. I like that! So I have a question for you – in order for you to have a lighter and enlightened year ahead, what do you have to do differently? What do you need to start doing to have your best year yet? What do you need to stop doing? What do you need to do more of? What do you need to do less of? And what will be the result of doing, or not doing, all of that? Jump forward to New Year’s Eve 2012 and look back on the GREAT

year you will have had, and feel really good as you do. Test out your vision ahead of time – see if it’s a vision worth having, a life worth living! Ensure there’s oodles of fun and freedom built in, meaning and purpose, and of course LOVE. Make time for all that’s important to you.

Until next time – here’s to your inspired, healthy and happy year, laden with great dollops of luurve, and a whole lot of fun too!

Kath International Success Psychologist Kath Temple is an entrepreneur and social entrepreneur. She runs Happiness Events and The Happiness Foundation, and brings the joy back into business, and into people’s lives.

start The year fresh!Well here we are in 2012 the year of the Olympics and no doubt some of you will have the desire to win your own Gold medal, and start the month of exercise, and no doubt after a month some of you will give up because you have either over done it, injured yourself or just got bored.

So let’s start with the basics you DONT have to immediately join a Gym and kill yourself trying to look like Arnie or in the case of the ladies some super slim model, start slow, but first put the building blocks in place. Do drink more water, it will hydrate muscles, it will flush out your system of toxins and it will refresh you. Cut out some of the Coffee and replace it with a glass of water.

Think of joints and ligaments as elastic if they dry up, they rip apart a lot easier than if they are lubricated and stretched. PLEASE WARM UP! First stretch the muscles, don’t go from cold to a hundred miles an hour or you will be paying a call in A&E on the way through.

15 minutes of exercise a day will help, you have things around the house you can use. And I know its cold, but a walk is a great exercise, swimming is good if you are just starting up again. If you decide that running is for you don’t hit the pavements first. A jog is ok but start on grass, concrete is unforgiving don’t run a mile in those new trainers get use to them slowly,be kind to your feet, they won’t be any use full of blisters.

Just remember starting slow and building up to something is a lot better than going off from a cannon and landing in a heap on the ground, give it a few months of building up slow and then you can do the Gym and make sure that you take it steady and get help and advice about what you should and should not do.

Work, Rest & Play

David BridgeMayfair Capital Planning

07515 851573

KATH TEMPLEThe Happiness & Success Psychologist

01502 562162The Lifelong Learning Company

[email protected]

Steve KirbyFTST(Dip) ITEC SMA Level 4

Sports and Occupational Injury practitionerGet Fit Stay Fit 01603 211570



T 01953 609 161 E [email protected] www.joetech.co.uk

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Norfolk, UK.

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No Joining Fees Minimum age 16



Telephone: 01953 606665

Established 2007







Personal Training





Telephone: 01953 606665

Established 2007







Personal Training





Telephone: 01953 606665

Established 2007







Personal Training



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As with most places, in our “Fine City” there are some hidden gems and some gems that are rather obvious, but it is amazing how we don’t notice them, even the glaringly obvious ones and even more amazing that we know so little about some of them!

Pull’s Ferry is a beautiful little spot on the river, a place which has featured in paintings, photographs and drawings for many years, but, apart from the odd paragraph about it in most guidebooks and histories of the city, little is written about it in

addition to the much repeated information on Sandling and John Pull. The dates quoted are often at odds with each-other, as some say that John Pull plied his trade from 1769 but others tell us that he stopped in 1841! What cannot be disputed, is that John Pull did keep the pub next door and he was a ferry-man. The ancient gateway is said to be the entrance of a canal that went up to the Cathedral and this was the way into the Close for river-craft and barges. Some guides tell us that this was the way the stone was taken into the building site for the Cathedral, but, again, very little is published to uphold these statements.

Norwich Castle stands overlooking the city, as it has for nearly 1,000 years, but how many of us actually know that much about it? Do you know that what we see today, when we look up from Castle Meadow, mostly dates from the early C19th. The whole building was refaced in the 1830’s. Many of the buildings on the mound, are actually prison buildings and not part of the medieval castle as such. (In fact, some of my own ancestors were incarcerated in the Castle Prison in 1882!) Much of the inside of the keep, only dates from the late C19th when it was turned into a museum and the prison cells were stripped out. The four walls are castle walls, but there was no roof on the keep as a whole, during much of it’s history. Next time you are in the Castle, look at the displays that explain about the building itself and find the oldest parts, the King’s quarters, the stairs and corridors within the walls and the well, these are all worth looking at in detail as

they tell us so much about the origins of this beautiful building. The interesting part of the photograph, for a lot of you who have moved here in the last few years, is the old Cattle-Market that used to be in the area that is now Castle-Mall. That area has altered quite substantially and it takes a lot of imagination and memory-jogging to think how it once was In my childhood, I remember it with busses and cars parked there and the little parade of shops up the steps.

Churches: Norwich has a fantastic selection of Churches and it is quite easy to spend a whole day just exploring these gems of medieval architecture, (there are even some later ones well worth looking at too). The picture shows St Stephen’s Church,

the yard of which, has sadly become a bit of a pedestrian motorway. Many of the stones seen on the photograph, have gone and lots have been broken or laid down as paving slabs. My own opinion, (not the opinion of The Circular I hasten to add,) is that the development of this area has led to the desecration of this Churchyard. It is sad to see how, over the last few years, a once peaceful haven, has become a litter-strewn mess, but that is progress I suppose and our pursuit of the next must-have item from the shops has taken precedence over our history. All we can do today, is look at how these areas were in the past and see how they appear today. In some cases, we haven’t done too bad a job of preserving the past, but in some cases we have mucked-up big time. Following the article relating to Horsham St Faith’s, I received correspondence regarding the accuracy of some of my comments. While writing my articles, I rely on previously published material such as local reference books, old directories, etc and put together something that I hope will make you want to find out more. The sources I used for the Horsham St Faith’s article included: Bryant’s History of the Hundred of Taverham, various Trades Directories of Norfolk, the 1818 History of Norfolk by Thomas K Cromwell, etc, all of which told me that the Knights Templars were at Horsham St Faiths. It was pointed out to me that there was, in fact, a hospital of the Knights Hospitallers of St John of Jerusalem and the Knights Templars were never in Horsham St Faith’s.My apologies for this misinformation.

Norfolk History: Corners of Old Norwich

www.norfolk-tours.co.ukcontact me on 01362 860096 or at

[email protected] To AdverTise ConTACT The CirCular [email protected]


Kevin Morgan IPHE Member

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PresentsTanTalising TempTaTions for 2012

MBS SPECIAL18th / 19th February 2012 - Harford Manor School, Norwich

MADHATTER’S PSYCHIC SUPPER31st March 2012 - Martial Art & Wellbeing Centre, Wymondham

Plus fledging Spirit Demonstrations and new courses: ABC spirituality and Tea and Tarot.Visit www.spiritessence.co.uk for further details or contact Tina on: 01603 414663

Quarter_Spirit Essence.indd 1 22/01/2012 14:43:09


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Name the 5 Tracy Brothers in Thunderbirds?

What is Paul McCartney’s first name?

December 2011 Puzzle Page & WorDsearch solutions

Q: What was the name of Rigsby’s cat in rising damp?a: viennaQ: In which comic would you see Sid the Sexist? a: viz

Puzzle Page

Win a Hex glass paperWeigHT froM “MBs” rrp. £50 WiTH presenTaTion Box

Winner Will Be draWn froM correcT ansWers on THe 8TH of MarcH 2012posT To: the CirCular, uniT 1 kingsWay, norWicH, norfolk, nr2 4ue.

Title ................... First Name ........................................... . . ....... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Surname ......................................................................................................................

Address........................................................................................................................

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UK Postcode .................................................................Tel:..........................................

Email Address..............................................................................................................

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Ingredients2 Blocks of Butter

1 Medium Onion (diced)

8 Shiitake Mushrooms

1 tsp Chopped Herbs

(Parsley, Basil)

1/4 pint of Single Cream

2tbsp Brandy

1 Clove Garlic

400g Ducks Liver

800g Smoked Streaky BaconMethodMelt the butter in a saucepan, add the duck liver and brown. Add the diced onion, mushrooms, garlic and fry for a further 5 minutes. Add all the other ingredients, except the bacon, and simmer for half an hour. Place the mixture in a food processor and blend till smooth.

Line a 12”x3” loaf tin with the bacon and pour in the mixture. Place bacon on top of the mixture and cover with foil. Place the tin in a roasting tin and fill with water so that it covers half the tin. Place in the oven, at 150c for 45 minutes. Take out of the oven and place the tin on a cooling tray. When cold, turn the terrine out. It can then be sliced and served with warm toast and chutney.

The Black Swan - Recipe Page


25 Norwich Road, Horsham St Faith, Norwich NR10 3HJ

Tel: 01603 897787Email: [email protected]

www.blackswaninn.co.uk

30% OFFYour food bill with this advert,

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Just show this advert to us and we will register you for our Black Swan Loyalty Card.

You will receive a 30% discount off your food bill and then a 10% discount on every subsequent visit.

Existing loyalty card customers will obtain an additional 20% off restaurant bills

on production of this advert. Advert cannot be used with any other offers

except on “Not Burns Night”.

Full_Black Swan.indd 1 18/01/2012 14:45:36


Thailand conjures up images of Saffron robed monks, idyllic tropical beaches and exotic temples. This South East Asian Kingdom is spread over approximately 198,455 sq. miles and borders Myanmar (Burma), Laos, Cambodia and Malaysia. With around 2000 miles of coastline it is a popular tourist destination, offering a huge range of sightseeing opportunities in contrasting terrains.

Thailand’s peak tourist season runs from November to late March when the climate is drier and a little cooler. However, if you wish to avoid the crowds and take advantage of low season rates you should always consider travelling at other times. The climate does vary from region to region; Koh Samui and Koh Phangan for example tend to have more sun and less rain than other areas during the summer months.

Most flights to Thailand arrive into Bangkok where onward connections can easily be made to the rest of the country.

Bangkok is an amazing city and it’s well worth allowing a few days to explore this fascinating metropolis. Endless shopping opportunities from bustling markets to luxury modern arcades combine with a rich culture and glittering exotic temples. Or you could just relax with a Singha beer and watch the world go by on the famous Khao San Road. No visit would be complete without seeing the Grand Palace, a beautiful example of an ancient Siamese court. This used to be the residence of the Kings of Thailand and amongst its highlights is the stunning Emerald Buddha. This is actually made of Jade and is said to have been created in India in 43BC. A personal favourite is the temple Wat Pho which features a 46m long reclining Buddha as well as the largest collection of Buddha images in the country. Popular day trips from Bangkok include the world famous bridge on the River Kwai near the town of Kanchanaburi.

The northern city of Chiang Mai is also high on the agenda of places to visit. Often referred to as the Rose of The North, this small cosmopolitan metropolis has a stunning mountain backdrop and is the starting point for treks to the Hill Tribe villages. You can also sample great street cuisine, or visit Gawila Stadium and take in the frenzied atmosphere of Muay Thai boxing.

No trip to Thailand would be complete without a few days relaxing on some of Thailand’s magnificent beaches. From the busy resorts of Phuket or Pattaya to island hideaways like Koh Chang, and with plenty in-between, Thailand has something for everyone.

If you have any questions, please contact Mark on the following:

Tel: 0845 680 5096Email: [email protected]: www.travelwide.co.uk

The Land of Smilesby Mark Brosche


Internet prices. Personal service.

Holidays, Cruises, Flights and much more!

t 0845 680 5096e [email protected] www.travelwide.co.uk

Quarter_Explorer Travel.indd 1 16/12/2011 16:52:50


Book online: www.theatreroyalnorwich.co.uk

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Wed 1 - Sat 4 FebMOSCOW CITYBALLET£6.50 - £29.50

Sun 5 - Tues 7 FebUKRAINIAN NATIONAL OPERA£6.50 - £36.50

Thur 9 FebSCIENCE MUSEUMLIVE£5.50 - £14

Fri 10 FebPAUL CARRACK£6.50 - £27.50

Sat 11 FebSUGGS£5.50 - £19.50

Sun 12 FebTHE KINGS OFSWING£5.50 - £18.50

Tues 14 - Wed 15 FebRICHARD ALSTON DANCE COMPANY£5.50 - £18.50

Thur 16 FebELKIE BROOKS£5.50 - £22.50

Fri 17 FebTHE CHUCKLEBROTHERS£5.50 - £14

Sat 18 - Sun 19 FebJETHRO£5.50 - £18.50

Mon 20 - Fri 24 FebHORRIBLEHISTORIES£5.50 - £15.50

Sat 25 FebBRITTEN SINFONIA£6.50 - £26

Sun 26 FebRUMOURS OF FLEETWOOD MAC£5.50 - £22.50

Tues 28 Feb - Sat 10MarLEGALLY BLONDE£6.50 - £42.50

Sun 11 MarSTEWART LEE£5.50 - £19.50

Mon 12 MarTHE DUBLINERS£5.50 - £22.50

Tues 13 - Sat 17 MarSWALLOWS &AMAZONS£5.50 - £16.50

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Wed 21 MarCHARLIELANDSBOROUGH£5.50 - £18.50

Thurs 22 - Fri 23 MarTHE OSMONDS£6.50 - £29.50

Sat 24 MarTHE HOLLIES£5.50 - £25

Tues 27 - Sat 31 MarMatthew Bourne's NUTCRACKER!£6.50 - £36.50

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Offer ends February 29th. Not to be used in conjunction with any other vouchers

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Quarter_ Tree of Life Psychic NEW.indd 1 09/01/2012 15:53:55

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the CirCular Magazine is a monthly publication, designed and published bythe CirCular Independent Publishing house and delivered free to:

norwich north:4000 homes in Horsford, Spixworth, Horsham St. Faiths, Newton St. Faiths, Hainford districts.

norwich ne: 4000 homes in the Salhouse, Rackheath, New Rackheath, The Plumsteads, Blofield, Blofield Heath and Thorpe End districts.norwich sw: 4000 homes in the Cringleford and Eaton district.

wymondham: 4000 homes in the Wymondham District.to Have any Editorials or Advertisements featured,

Please contact : [email protected],Tel: 01603 300444, www.thecircular.co.uk

the CirCular has made all attempts to ensure that all the information in the magazine is correct; details, prices,dates & times may be subject to change. the CirCular cannot be held responsible for any errors or omissions or additions, or endorse products or services that appear in this publication.

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