wyco share stream presentation2
TRANSCRIPT
Improving the Economy:
One AirStream at a Time
Kent DiasAbeygunawardena
Emma Murano
Brandon Wood
Sunday morning, 9:00am
You need a haircut
Arrive at Jose’s Barbershop
Receive a high quality haircut
You are completely satisfied
Wait…
But what if you’ve never
heard of Jose’s…
Why would YOU go to
Wyandotte County?
Pop. 159,129
Area: 156 sq. miles
Unemployment: 9.3% (2013)
Distance to Kansas City, MO: 4.3 miles
Distance from Lawrence: 29.5 miles
WYANDOTTE COUNTY
• Visit to Wyco
We took a trip to Kansas City, KS
• Breits
Breit’s Pub
-Lack of experience
with modern
marketing tools
Revolve KCK
Jose’s Barbershop
-Current Perception
of Community
How can we improve this situation?
TRADITIONAL SOLUTIONS
31’
AVAILABLE RESOURCES
+
A mobile platform for first impressions
OUR PURPOSEOur Purpose
DOUBLE-SIDED PLATFORM
Conduct a four weekend
showcase in multiple locations
throughout Kansas City
Utilize ShareStream
adapted to each business with easily changeable branding
Exterior and
interior display
boards are
customized
specifically for
each business
Branding would
also include
easily replaced
exterior vinyl
wraps specific to
each business.
Modular interior of
ShareStream allows each
business to tailor the environment
to their needs
Merchandise Racks
Digital Advertising
iPad using Square Checkout
system
Anything required by business
to provide their service
Company Structure
• University Sponsored Class– Facilitated by faculty
– Execution work completed by students
• Infrastructure managed by MoCoLabs– Storage and upkeep
• Request for a KU Funding Grant– Only needed for initial start-up
• Initial Costs:+ Airstream
+ Permits/Licenses
+ Gas + Water (Airstream)
+ Insurance
+ Additional Equipment
+ Start-Up Cash
Estimated Total: $58,760.00
Initial Funding + Costs
Operating Costs
+ Gas
+ Insurance
+ Maintenance (Airstream)
+ Gas and Water
+ Printing
+ Web Hosting
+ Airstream Storage
Estimated Total: $1,163.00/mo
Revenue-% of Client’s revenue intake during showcase (equivalent to operating costs)
-Maintain an intake ratio that can balance possibly less successful showcases
Creating a steady stream of clients
-Promote continued business participation through success of program
Ex. Jose’s Barbershop Showcase
Haircut $15
Chairs x2
Cuts Per Day x10
3 Day Weekend x3
4 Weekends/mo x4
Total $3,600.00
Sharestream (%) 32.5%
Sustaining Business
ShareStream Benefits
-Opportunity for increased exposure
-Creation of new return customers
-Real world entrepreneurial experience
for businesses and students
ShareStream Participants
ShareStream Influence
Thank You.
Kent DiasAbeygunawardena
Emma Murano
Brandon Wood