Wyatt MundInternship Experience: Digital Marketing

VS

12 Week Overview

Digital Transformation

BEFORE

Digital Transformation

NOW

Enriched Content

88% of consumers say that product content is the key driver of their purchase decisions

Enriched Content

Product Information

Product Information should be complete, correct, consistent & meaningful

Product Information

94% of people abandoned a site if they can’t find the information they need

• Opportunity for improvement• Need for better content

• Adapt to stay competitive• No one is immune (B2B included)• Digital dinosaur

Diversey Digital Overview

Every time a customer is exposed to an improved shopping experience, their shopping

expectations are reset to a new higher level.

Bridge the Gap

RECOGNIZENeed for

Better Content

GROWImprove

Digital Experience

IMPLEMENTCentralize & Clean Content

(all-in-one content management system)

Salsify(Content Management System)

1. A cloud-based product content management platform enables brands to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.

Salsify?

WERCS

1Source

SAP

Agile

Salsify Distributor/ Retailers

Content Files

eCommerceSite

DigitalCatalog

PrintCatalog

(centralize info. & see any holes)

(filled out & syndicate)

(information sources)

Salsify + Diversey

July 5th Aug. 2nd Aug. 30th Sept. 27th

ONGOING

TeamObjectives

My Roles

Decide & Set UpContent View

Establish ContentCompleteness

Syndicate Content

- Organize Data

- Export & UploadProduct Assets

- Provide Reports to Portfolio Managers

- Develop OnlineCatalogs for Review

End of Internship

Improve Digital Experience

Salsify Scope

Going Digital

Digitalization is a continuously evolving effort and keeping up with trendswill help in meeting customer expectations.

DRIVING CHANGE1

DIGITAL ROADMAP2

Recognize Digital Opportunity

Implement Salsify

Start Information Cleanup

Digital First Mindset

Focus On User Experience (Take Steps)

Re-imagine Traditional Processes

NEVER STAND STILL

Initial: product content, navigation, etc.

Future: filters, rate & review, live chat, etc.

locate a distributor/shopping cart

Create Digital Experience

Everyone is going digital- Customers- Competitors

InvestResources

Exceed CustomerExpectations

Reduce Customer Friction

Huge ROI

Adapt to stay competitive

Value Impact

Deliverables

Style Guidelines

Digital Opportunities

Appendix:

8.1% increase in purchase conversions on Google

Launched 200 new items to Walmart with the same

resources previously required for 10 items

Tripled assortment and doubled sales on

Walmart.com

Reduced time to get new or refreshed product content

to market from 16 weeks to one

High double digit increases in conversion based on

enhancing their product content on Amazon

B2B Preferred Browsing Experience