www.uni-stuttgart.de Ψ sport- and health sciences afresh: activity and food for regional economies...
TRANSCRIPT
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
AFRESH: Activity and Food for Regional Economies Supporting Health.
Seminar Lifelong Physical Activity - Increased Happiness for All?
Organized by the EU-Office South Finland
Brussel, 22th of February 2011
(phD cand) Marcus Zinsmeister
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Agenda
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
AFRESH...
• Is supported by the 7th framework programme for Research and Technological Development (FP7)
• Is funded within the section „Regions of Knowledge“
• Lasts three years
• Includes a total budget of 3.2 Million €
• Aims to systematically develop a common research agenda that unites nutrition and physical activity science with the intent to reduce diet and inactivity related diseases in Europe
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
AFRESH – Project partners
Rt lkjlRt lkjl
Project Management
Project Partners
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Agenda
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Building a bridge
Food Land
Activity
Land
ResearchResearch and Dissemination Gap
Prevention
Health
Promotion
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
The Challenge
20112011
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
We share common perspectives!
noncommunicable diseases (CHD, Cancer, COPD, Diabetes)
Risk Factors (weight, BMI, cholesterol etc.)
common preventable risk behaviours(unhealthy diet, inactivity, tobacco use)
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Is there a gateway to health?
HEALTH
Physical ActivityPhysical Activity
Healthy NutritionHealthy Nutrition
Decent alcoholconsum
Decent alcoholconsum
No tabac consumNo tabac consum
(Kandel, D., (2002). Stages and Pathways of Drug Involvement. Examining the Gateway Hypothesis. New York. Cambridge University Press)
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Physical Activity
The overweight equation
Energy Intake Energy Expenditure Weight Loss=-
Nutrition
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Interaction between physical activity and diet in regulating body weight
Energy surplusEnergy surplus
Energy balanceEnergy balance
Energy deficitEnergy deficit
Poor HomeostaticMechanisms Sedentary
lifestyleHigh-fat diet
Physical Activity
DIET and exercise Strong
HomeostaticMechanisms
(Moore, 2000)
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Physical activity is more than a calorie burning agent
Disease Evidence
Diabetes II strong
Cardiovascular Diseases
strong
Stroke strong
Well-being moderate
Mental health (depression)
moderate
Cancer (Colon cancer) moderate
Brain function strong
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Potentials of physical activity and nutrition
Physical Activity Nutrition
• strong evidence in reducing risks and enhancing health
• Weak(er) evidence for reducing risk factors
• no subjective needs, no demands and unattractive product
• manifest subjective needs and demands for attractive but often unhealthy products
• low compliance • High(er) compliance
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Summary Facts
Food Land
Activity
Land
•A gateway does not exist
• Caloric restricition can reduce body weight effectively
• Physical active individuals maintain weight more likely than inactive individuals
• Physicial activity is closely connected to many other risk factors /diseases
• Common perspectives
• The potentials of physical activity and nutrition are complementary
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
First steps are done ...
• “Promoting healthy diets and physical activity: A European dimension for the prevention of overweight, obesity and chronic diseases”
• STATE OF THE ART AT EUROPEAN LEVEL• Unhealthy diets and lack of physical
activity are the leading causes of avoidable illness and premature death in Europe. The rising prevalence of obesity across Europe is a major public health concern.
Green Paper
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Agenda
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Goal of AFRESH
To systematically develop a research agenda for nutrition and physical activity!
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Workflow of AFRESHComparison of
RDC OfferStakeholder map
Comparison of RDC Offer
Stakeholder map
Comparison of Needs and Demands
Matrix
Comparison of Needs and Demands
Matrix
Selection of Research prioritiesSWOT / SOR
Selection of Research prioritiesSWOT / SOR
Joint Action PlanRecommendations & Business plan
Joint Action PlanRecommendations & Business plan
AFRESH IdeasBrainstorming
AFRESH IdeasBrainstorming
Concepts & Strategies for product and service innovation
Networking & funding
Concepts & Strategies for product and service innovation
Networking & funding
Mentoring/ Change ManagementToolkit for RDCs
Mentoring/ Change ManagementToolkit for RDCs
Kno
wld
ege
tran
sfer
and
dis
sem
inat
ion
Kn
ow
leg
e t
ran
sfe
r &
co
nfe
ren
ces
Kno
wld
ege
tran
sfer
and
dis
sem
inat
ion
Kn
ow
leg
e t
ran
sfe
r &
co
nfe
ren
ces
ww
w.u
ni-
stu
ttg
art.
de
Ψ Sport- and Health SciencesΨ Sport- and Health Sciences
Thank you for your attention!
Let´s get ready and prepare for
the food and activity land!