www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

TrustYou

http://www.trustyou.com

Ioan Toma

www.sti-innsbruck.at

Agenda

• TrustYou in short• Social media monitoring• Social semantic search• Summary

www.sti-innsbruck.at

TrustYou in short

• Data and technology provider for social content. • Provides data widgets and software as a service (SaaS) solutions to

collect, analyze and market social data such as online reviews, posts and tweets

• Focuses on the hospitality industry with aggregated and analyzed social content for 400,000 hotels, accommodations and restaurants.

www.sti-innsbruck.at

Motivation

• Information chaos • Millions of posts, reviews about hotels on different social web

channels • Customers don’t know where and how to get the important message

of these reviews in order to do their booking • Travel sites simply list all reviews – no structure. • Hoteliers don’t know what customers are thinking about them as

their reviews are spread across various channels

www.sti-innsbruck.at

Social Media Monitoring

• Collects reviews, posts and tweets form social web channels (Facebook, twitter, yahoo, TripAdvisor, etc.)

• Detects trending topics and sentiments • Categories reviews, posts and tweets automatically • Provides an interface for online reputation monitoring

www.sti-innsbruck.at

Social Media Monitoring

www.sti-innsbruck.at

Social Media Monitoring - Product

ReviewAnalyst• Listen

• Create your own guest satisfaction survey

• Collect reviews across the social web for your hotels and brands • Understand

• Web-based dashboard • Analysis of strengths & weaknesses based on all feedback from the

social web • Benchmark against unlimited competitors, groups, regions • Portfolio management • Brand monitoring

• Convince• Respond & engage with customers for all hotels on the social web• Integrate reviews and scores for your whole hotel portfolio on your

corporate website

www.sti-innsbruck.at

Social Semantic Search

• Provide search on aggregated and analyzed user reviews.• Support a wide array of languages (German, English, French, Spanish,

Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .

www.sti-innsbruck.at

Social Semantic Search

www.sti-innsbruck.at

Social Semantic Search

www.sti-innsbruck.at

Social Semantic Search - Products

ReviewDisplay• Display meta data as well as a complete reputation analysis on more

than 400,000 hotels• Easy integration via html and JSON widgets

SemanticEngine• “Semantic technologies” to analyze & structure content• Benefit for better SEO and new use cases such as review summaries or

better search

www.sti-innsbruck.at

Summary

• Social media analysis and monitoring • Search based on aggregated and analyzed social content (reviews,

posts) • They do this for multiple languages and verticals (hotels, restaurants,

etc.)