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ClickBank

OC Working Group – 04.04.2013Anton Evangelatov

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Overview

Introduction

Products

Business model

Questions

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What is ClickBank?

Established in 1998.

Privately held online marketplace for digital information products.

It serves as a connection between digital content creators (bloggers, authors, consultants, trainers) and affiliate marketers, who then promote them to consumers.

Thousands are using ClickBank’s publishing and promotional SaaS platform to turn their hobbies and work experiences into a source of income.

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ClickBank's products

ClickBank Powered Platform

Elaborate website builder featuring PCI compliant payments integration, automatic prospect follow-up, marketing page creator, etc.

Targeted at people with certain expertise, but no technical skills.

ClickBank DIY

Access to ClickBank's affiliate network, which helps you promote your products.

Ability to sell digital products through their network, without making use of their website builder tools.

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ClickBank's products (cont.)

ClickBank for Affiliates

Monetize an existing online audience. Targeted at bloggers, online retailers and other types of website operators, who have an established audience and want to generate revenue.

ClickBank Audience Builder

Aimed at people who want to become affiliates.

Functionality that allow users to build a website (for example a blog), write content, establish a mailing list, become an affiliate and generate revenue.

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Business model

How do they make revenue?

ClickBank for Affiliates – free

ClickBank DIY – $49.95 product activation & just 7.5% + $1 on each sale.

Guide to becoming a successful “infopreneur” (e-book) - $27, first module is free

ClickBank Audience Builder - $27/month

ClickBank Powered Platform

Just the platform - $47/month

Insider - $87/month

Dedicated Advisor - $297/month

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Sources

1. http://clickbank.com/

2. http://en.wikipedia.org/wiki/Clickbank

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Thank you for your attention

Questions?

8