www.ready.ga.gov. why prepare? 2005 hurricane season 18 tornadoes as a result of katrina march 2007...
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www.Ready.GA.gov
www.Ready.GA.gov
Why Prepare?
www.Ready.GA.gov
• Mission of Ready Georgia• To educate and empower Georgians to take
care of themselves for at least three days after a disaster
• Campaign theme: Prepare, plan and stay informed
• Call to action: Create a Ready profile
Survey Says
• Annual survey reveals although progress has been made, most Georgians aren’t ready for a disaster
• When asked what sort of tools would be most helpful when preparing, people said• A detailed list of supplies• Evacuation routes, shelter locations,
emergency preparedness guides
www.Ready.GA.gov
Now There’s an App for That
www.Ready.GA.gov
Android QR Code
iPhone QR Code
www.ready.ga.gov
Ready Georgia App
Create, update and share Ready Profile
www.ready.ga.gov
Ready Georgia App
Dashboard Sharing – “Today in Hazard History”
www.ready.ga.gov
Ready Georgia App
Local info with sharing
Launch Marketing Plan
• Traditional Media• Press release distributed statewide,
emergency management/tech trades, mobile/digital/marketing media
• Social Media• Changed Facebook logo to include app image• Created custom QR codes• Beginning on launch day, did Facebook status
updates/Tweets on “top 10 app features”www.Ready.GA.gov
Launch Marketing Plan
• Website/Blog• Added button on Ready Georgia home page• Created new internal page with infographic
detailing app features• Linked to app page from other pages• Blog from Director English
www.Ready.GA.gov
Launch Marketing Plan
• Video Event Launch• Live webcast introduced by Director English
and Dr. Fitzgerald• Screencasted demo enabled camera to zoom
on app for good visuals• Media and partners invited to SOC or tune in
online• Live Q&A• Pro-bono support from Broadcast Atlanta
www.Ready.GA.gov
Success!
• Launched on Sept. 21, 2011, and the next day it was the No. 2 weather-related app in iTunes
• The first month, the number of Ready profiles created rose by 235%
• Since the app launched, mobile visits to the website increased 320%
• Over 37,000 downloads
www.Ready.GA.gov
Ongoing PR
• Aggressively promote the app when severe weather threatens (app usage goes up accordingly)
• Promote it year-round at events, speaking engagements, social media, press releases
• Mobile advertising pilot during NPM 2012; Facebook ads when severe weather threatens
• Get best results when the app is mentioned on local TV news
www.Ready.GA.gov
Ongoing PR
• New Partnership with Verizon Wireless• Joint press release highlighting Ready
Georgia app, preparedness apps during September, National Preparedness Month
• In-store tutorial on Ready Georgia and other severe weather apps
• In-store displays promoting severe weather preparedness
www.Ready.GA.gov
Success!
• Nearly 20 states and Canada’s Royal Canadian Mounted Police interested in app
• Garnered four awards, including Honorable Mention for FEMA’s 2012 Individual and Community Preparedness Awards
www.Ready.GA.gov
