www.magazine.org

An Overview

Rita CohenMailers Technical Advisory Committee

February 22, 2007

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What is MPA?

THE PREMIER INDUSTRY ASSOCIATION FOR THE CONSUMER

MAGAZINE BUSINESS

240 Domestic Members

100 Associate Members

60 International Members

1,400 Magazine Titles

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Our Mission• Support and promote the editorial and economic

vitality and integrity of MPA member publications.

• To be the marketing force to increase the share that magazines capture of advertising dollars and the reader’s time and money

• To defend the freedom to write and publish under the First Amendment

• To be the primary source of information and expertise about the publishing industry for both its members and the community at large

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Advocating for the Magazine Industry for Over Eighty Years

Protecting our members’ interest on Capitol Hill, at the USPS, PRC, FCC, FDA, and FTC, among others.

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What’s in Your Mailbox?

Promotions

Invoices

Renewals

Confirmations

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Magazines…Magazines…Magazines

In 2005, 350 New Magazines were Introduced to Satisfy Consumers’ Growing Need to be Informed and Entertained

6,325 Consumer Magazines

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MPA Board Postal Task Force

Ann Moore

Steve LacyJohn Sullivan Rick Smith

Cathie Black

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Working as an Integral Part of the Mailing Community

Coalition for a 21st Century Postal Service

Mail Moves America

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Mailers Technical Advisory Committee

Howard Schwartz Rita Cohen

• Participate in Most Workgroups and Attend MTAC Meetings (if they are not too early in the morning)

Scott Lorenz

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Periodicals Operational Advisory Committee

Joyce McGarvy

Sample Projects:Sample Projects:• Get Out of Sacks Initiative

• Planning for Flats Sequencing System

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Periodicals Advisory Group

Howard Schwartz

Sample Projects:Sample Projects:• Change in Definition of “Nominal Rate”

• New Launch Project

• Ride-Alongs

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Our Secret Weapon Carrying the Weight of the Postal Rate

Case on his Shoulders….

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Representing Members’ Interests at the PRC

Participate in Every Rate and Classification Case, Including Most Recently:

• Docket No. R2006-1

• Periodicals Nominal Rate

• Co-Palletization Experiments

• Periodicals Ride-Along

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Representing Members’ Interests at the USPS

• Docket No. R2006-1 Mailing Standards

• 24-Piece Sack Minimum

• 250-Pound Minimum for “Last Pallets”

• Bundle Integrity

• Address Visibility on Bundles

• Eligibility Requirements for Standard Mail

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Postal Reform EnactedMPA was an Integral Part of the Mailing Industry’s MPA was an Integral Part of the Mailing Industry’s

Support for this Legislation for Over a DecadeSupport for this Legislation for Over a Decade

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Action Now Moves to the PRC

PRC Deadline: June 2008MPA WILL COMMENT AT EVERY STAGE OF THE PROCESS

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Other Industry Issues…

• Advertising Restrictions– Alcohol– Direct to Consumer (Pharmaceuticals)– Food

• Consumer Protection• Copyright• Editorial Freedom• Environment• Tax

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MPA Member Benefits• Government Affairs• Advertising Marketing & Research• Consumer Marketing Research & Best

Practices• International Affairs• Professional Development• Information Center• Public Relations• Surveys• Councils and Committees

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Providing Up-to-Date Information

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MPA Events…

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Congressional Briefings

Senator Robert Menendez (D-NJ)

Senator Byron Dorgan (D-ND)

Senator John McCain (R-AZ)

Senator Susan Collins (R-ME)

Senator Mitch McConnell (R-KY)

Senator Patrick Leahy (D-VT)

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Magazine Marketing CoalitionIdeas that Live Beyond the Page

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Beyond Postal…

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Affiliate Organizations

• American Society of Magazine Editors (ASME)

• Independent Magazine Group (MPA-IMAG)

• Publishers Information Bureau (PIB)

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MPA Membership

Domestic MembershipOpen to publishers of magazines that are primarily intended for distribution in the U.S. and issued at least four times per year. MPA membership is corporate, so all magazines of a company enjoy the same privileges.

International MembershipOpen to publishers based outside the U.S.

Associate MembershipOpen to non-publishers affiliated with the magazine industry (i.e. deriving 20 percent or more of their annual revenue from the magazine industry; or, deriving at least $1 million in annual revenue from the magazine industry).

For more information on membership, visit our website at www.magazine.org.