innovate!
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InnovateInnovate NaturallyNaturally::A A newnew approachapproach??
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WhichWhich companycompany cancan copecopewithwith thatthat??
• 3.5 Billion years of Research and Development
• 20 Million Species• No Waste • Ecologically sound ideas• Nature breeds solutions conducive to
life
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Would nature Would nature develop a develop a
concept like concept like the wheel?the wheel?
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Facts and Facts and FiguresFigures
• 96% of waste left over• what would nature do about it?
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EnvironmentallyEnvironmentally soundsoundsolutionssolutions??
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BiomimicryBiomimicry
• Studies vital structures–A fresh way to look for a greener way of
thinking• conscious emulation of life´s genius
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Current Understanding of Current Understanding of Making a New Product Making a New Product
InnovationInnovation
•Heat, Beat and Treat
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Basic Basic PrinciplesPrinciples of Natureof Nature
• Adaptation-Nature adapts• Assimilation- Nature turns life into a
system• Analogy- Nature copies nature• Sustainability- Nature does not waste
materials• Information: Nature adds
information to matter
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WhatWhat shouldshould wewe askask??• How do we redesign?• How do we get rid of waste?• How could we use energy much more
effectively?
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SomeSome CaseCasestoriesstories
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LocalLocal Agenda 21 in Agenda 21 in NNüürnbergrnberg
19971997--1998 and 1998 and ongoingongoing
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SustainableSustainableInnovationsInnovations
ThinkThink global, global, actact locallocal!!
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280 280 peoplepeople gatheredgathered
• 16 Project Groups built• some big successes
–Low Energy Housing Project rollout in 1998
–Regional Brand established in 1999–Energy Learning Path in 1999
• some of the early projects still alive and kicking
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ZERIZERI
• build a zero emission environment in a brewery
• How much fresh water do we usually need to brew one liter of good beer?
• A)15 B)25 C)40
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YesYes youyou areare rightright• Conventionally you need 40 liter to
brew one liter of beer
• What did the ZERI people come up with?
• 1 liter of fresh water for one liter of beer!
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WhatWhat diddid theythey changechange??• The brewery uses waste to cultivate
shiitake mushrooms ab• They use excess energy from the
brewing process to heat up thebakery
• The bakery produces fine bread withthe leftovers of the brewing process
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Breaking New Breaking New Ground by Ground by strolling strolling aroundaround
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BMW BMW EngineeersEngineeers
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NaturallyNaturally triggeredtriggeredoutcomeoutcome
• Inner Game Walk: approaching your target while walking
• Task during walk: open your senses wide
• Be receptive toward whatever you encounter
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TreeTree
• Inspired by the bark of a tree–Build a lightweight motor block
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TheThe BoomerangBoomerangexperimentexperiment
• Teaching how to recognize changes• Learning to cope with technical
challenges on a new level• Understanding the lessons of Nature• Paradigm Shift
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HowHow do do weweredesignredesign??
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EvolutionaryEvolutionarymanagementmanagement
EmulatingEmulating naturenature
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Harmonize New Product Harmonize New Product Development with Development with
SustainabilitySustainability• Field Studies
– Bike Sharing– Emission Certificates– Photovoltaics– Man-Machine Interaction– Electronic Paper– Airbag- Sensor
• Ethical questions
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SustainSustain AbilityAbility
• INNOCOPE–www.gelena.net
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ExecutiveExecutive Point of Point of ViewView
• Natural Design• cost efficiency• Marketing• revenue
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ProsumerProsumer
• LOHAS–Living Style of Health and Sustainability
–Not only a Living Style but a new class of ecologically conscious people
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BAWBBAWB--STUDYSTUDY
• Business as an Agent of World Benefit
• Case Western University
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Do you see a new horizon?