wwcmd - what would the community manager do?
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What exactly is a Community Manager? A Community Manager can do a lot more than moderate your forum. She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.Hiring a Community Manager could be a great thing for your company. But imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?Presented at Do it With Drupal in New Orleans, Dec 10, 2009Updated from previous talk given at Web 2.0 Expo, San FranciscoTRANSCRIPT
Do It With DrupalDec 10, 2009Micki Krimmel
NeighborGoods.net@mickipedia#WWCMD
What Would the Community Manager Do?
Friday, December 11, 2009
WWCMD
Friday, December 11, 2009
WWCMD
CEO has to do layoffs
Negative blog comments
Biz Dev not in tune with Product
Competitors stealing your best ideas
Friday, December 11, 2009
Friday, December 11, 2009
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
Friday, December 11, 2009
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
“We are moving from an economy and a society built on the logical linear computer like capabilities of the “Information Age” to an economy and a society built on the inventive, empathetic, big picture capabilities
of what’s rising in its place, the Conceptual Age” - Daniel Pink
Friday, December 11, 2009
Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/Friday, December 11, 2009
Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/ Friday, December 11, 2009
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/ Friday, December 11, 2009
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
Friday, December 11, 2009
Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/Friday, December 11, 2009
Friday, December 11, 2009
“Markets are Conversations”
Friday, December 11, 2009
What is a Community Manager??
Friday, December 11, 2009
Web Strategy
The Four Tenets of the
Community Manager
by Jeremiah web-strategist.com/blog
Photo by Laughing Squid http://www.flickr.com/photos/laughingsquid/462007028/
Friday, December 11, 2009
listeningcustomer servicesolving needstrue to vision
Community Advocate
Friday, December 11, 2009
PRevents & panelsparticipatevision/personality
BrandEvangelist
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
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Your Biggest FanFriday, December 11, 2009
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Happy users?
Increase SalesDecrease Support Costs
How many leaders?
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
listeningcustomer servicesolving needstrue to vision
Community Advocate
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
PRevents & panelsparticipatevision/personality
BrandEvangelist
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
“The Biggest Business Blunders Ever,” Forbes.com
Friday, December 11, 2009
Friday, December 11, 2009
Metrics
• Stats = Silent feedback
• Build BEFORE you launch new features
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
trashy dating site
Friday, December 11, 2009
trashy dating site
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
NeighborGoods.net/groups/diwdFriday, December 11, 2009
Do It With DrupalDec 10, 2009Micki Krimmel
NeighborGoods.net@mickipedia#WWCMD
What Would the Community Manager Do?
Friday, December 11, 2009