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For Immediate Release Vinitaly in the World

International Media Dept. media@vinitalytour.com

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Vinitaly International finally launches Facebook and Weibo Page

Verona, August 1st, 2012 Albeit many Italians are ready for the summer holidays, Vinitaly International is officially launching two new Social Media Platforms to increase its digital presence and aid educational as well as promotional activities regarding Italian Wine. The official Weibo site (www.weibo.com/u/2823805764) and a Facebook page (www.facebook.com/pages/Vinitaly-in-The-World/329577807126642) aim to engage different consumers and markets with content-driven pictures, videos, news and educational segments with regards to Italian wine discussions.

The Vinitaly in the World Weibo account (N.B. only accessible to people subscribed to the Weibo social network, hence mostly Chinese), will be bilingual in Chinese and English. Sino Weibo is a hybrid between Twitter and Facebook (which are blocked on mainland China) and rapidly becomes one of China’s most popular websites, with well over 30% of all Chinese Internet users being active on it. The site was launched in 2009 and has more than 300 million registered users that post more than 100 million messages daily. Vinitaly in the World seeks to use this important channel to educate and advocate Italian Wine to Chinese consumers and understand the market better. The dedicated Vinitaly Tour will work hard to bridge any potential cultural or linguistic gap between Italian Wines and the Chinese consumer,

The new Vinitaly In the World Sino Weibo Site in Chinese and English

The official Vinitaly in the World Facebook page seeks to address younger consumers, wine aficionados as well as visitors of past events to engage them by sharing comments, photos, news or other media with likeminded wine lovers. The site will be operated mainly in English with the occasional Italian, Chinese and Russian post.

The new official Vinitaly in the World Facebook page

With these two new additional platforms Vinitaly in the World is expanding its digital presence as it already has LinkedIn (Vinitaly International Network), Twitter (VinitalyTour and OperaWine), YouTube Channels (Vinitaly in the World and OperaWine) as well as Flickr.

About VeronafiereVeronafiere is the leading organizer of trade shows in Italy including Vinitaly, the largest wine event in the world. In 2012, over 4200 exhibitors showcased their wines to 140,000+ visitors (35% from outside of Italy representing over 120 countries). Veronafiere showcases Vinitaly in the World www.vinitalytour.com to develop an international platform for the promotion of Italian wine and food sectors. Next stops of Vinitaly Tour will be Russia 29th - 30th October Ritz Carlton Hotel Moscow; China 8th - 10th November HKIWSF Fair Hong Kong; USA 28th January 2013 Tribeca Rooftop & Three Sixty, New York City as well as 30th January 2013 Miami, Florida (venue tbc). Follow us on Twitter (@VinitalyTour @MyOperaWine), Facebook (Vinitaly in the World), LinkedIn (Vinitaly International Network), Weibo, Flickr or YouTube.

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