wud systemic saving

© 2009 Mobikwik.comVirtual Telecom Services Provider

Mobikwik.comVirtual Telecom Service Provider

SYSTEMIC SAVING

@ WUD GurgaonDesigning for Sustainability


What do we mean by a SYSTEM?“A set of components that work together for overall objective of the WHOLE”

Mechanical/Electrical Systems- cars, clocks, assembly lines

Human Systems individual, teams, families- Companies

Electronic/Telecommunication systems- personal computers, LANs, WANs- Internet, Kindle

Ecological Systems- earth as a planet- global warming

Biological Systems- birds, fish, animals- food chain

When ONE element/component changes , it simultaneously changes and affects many other elements


USABILITY in

Designing Smarter Products & Services or

SYSTEMS Emphasis on

•EFFECTIVITY

•EFFICIENCY

•SATISFACTION


Which

•Saves TIME

•Reduces UNECCESSARY Interactions

•Improves PRODUCT KNOWLEDGE

•is USABLE

•is RELIABLE

•Saves MAINTENANCE and support costs

•Improves CUSTOMER EXPERIENCE

NO PROBLEMO HAPPY TO HELP

Attributes of a Smart SYSTEM?


How do we Design Smarter SYSTEMS?


Smart SYSTEMS

PURPOSE USABLE

ENGAGING INNOVATIVE

SMARTSYSTEMS

BusinessUser

ContentVisual Appeal

Easy To UseAccessibility

Service ModelsTechnology


Case Study- Makemytrip.com



The immediate IMPACT

• Extensive Product Information

• Product Search made easy

• Booking/Cancellation Simplified

• PNR is key

• Book Anytime Anywhere

• Multiple Payment Options

• 24/7 Customer Support



The SYSTEMIC IMPACT

• No Agents required

• After Sales Support

• Saving Customer’s trip information- Easy Retrieval

• Reminder through SMS

• Sensitivity towards customer’s requirements

• Cheaper tickets- Competitive market


Case Study- Just Dial

SEARCH

on PHONE

Or on WEBSITE

Just Dial

Customer Vendor



The immediate IMPACT

• Customer gets the precise information

• Phone based search- no net required

• Information is received in SMS format

• Vendor can call the customer directly

• Customer makes only one call

• Convenience



The SYSTEMIC IMPACT

• Better reach due to Phone based Interaction

• Localization

• Services are trying to acquire easy to remember numbers- like cab services etc.

• First customer requirements then customer details

• Faster responses to customer enquiry

• Replacing Print format


Case Study- Mobikwik.com

[email protected] -IITD/Intel/ Nvidia

[email protected] -NID/ Bharti/ NYFA/ Eastvillage

[email protected] - IITD/Trilogy/Adobe

Mobikwik Team



What are we Trying to do?

o Create a new network-less service providero Key plays on

o Technologyo User Experienceo Simplicity

o Three kind of serviceso Voiceo Datao Applications



We have started with.…..



We have started with…..

You can also schedule Recharge…



We have started with…..



The SYSTEMIC IMPACT

• Replacing print recharge coupons

• Micropayments made easy

• Improving Product Knowledge

• Accessing more services via SMS

• Cheaper Recharge (Talktime) options

• Reward for Customer Loyalty

• Grow as a Service Provider but also as a Platform

• Freedom to choose what to buy, when to buy


Thank You…

ContactSunali Aggarwal

[email protected]

91-9818245950