WTTC

INTRODUCTION• The World Travel & Tourism Council (WTTC)

was formed in 1991 by a group of Travel & Tourism CEOs who felt that the sector’s contribution to economies and job creation was not being recognised and its head quarter located at London. Its objectives were to use empirical evidence to promote awareness of Travel & Tourism’s economic contribution; to expand markets in harmony with the environment; and to reduce barriers to growth.

The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism

industry. With Chief Executives of some one hundred of the world's leading Travel & Tourism companies as

its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.

WTTC works to raise awareness of Travel & Tourism as one of the world's largest industries, supporting 260 million jobs and generating 9 per cent of world

GDP.

MEMBERS

• The World Travel & Tourism Council (WTTC) is the forum for the Chairs, Presidents and CEOs of one hundred of the world's foremost Travel & Tourism companies. Membership of the Council is by invitation only, although our Membership Committee will consider expressions of interest from individuals and organizations who are of equal stature to current Members, and who are prepared to devote the necessary financial and other resources to support the mission of the Council.

ORGANISATION

• The World Travel & Tourism Council retains a professional staff in its London office, under the leadership of President & CEO, David Scowsill. This organization is headed by a board of executive directors, who have responsibility for guiding the work of the Council in the fulfillment of its mission.

• The World Travel & Tourism Council is a not-for-profit organization, registered as a UK company limited by guarantee.

VISION

• Our vision of Travel and Tourism is that of partnership between all stakeholders delivering consistent results that match the needs of our economy, our governments – both state and central and local communities with those of business based on :

• Recognizing Travel and Tourism as a top priority;• Balancing economic goals with people, culture and the

environment;• A shared pursuit of long-term growth and prosperity;

MISSION

• The potential of the travel and tourism sector can be fully realized only if a supportive regulatory framework is in place. No single aspect of travel and tourism can succeed without increasing co-operation between the Government and the private sector.

• Such co-operative endeavors, within a supportive regulatory framework, are vital to the development of a sustainable travel and tourism industry. WTTCII aims to advance this endeavor and to work together with private and public organizations to achieve these objectives.

ROLE The World Travel & Tourism Council (WTTC) is the only global forum whose

Members consist of the top decision makers in the Travel & Tourism industry.

About 150 Chief Executives, Presidents and Chairs of companies from all industries in the Travel & Tourism sector – airlines, airports, hotels, cruise lines, travel agencies, tour operators and travel technology suppliers – make up WTTC’s high-profile membership.

WTTC works to raise awareness of Travel & Tourism’s huge capacity as a Force for Good in the world, generating not only jobs, wealth and economic growth, but also as a driver of peace, creating a wider understanding of cultures and communities.

STRATEGIC CAMPAIGNS

Freedom to Travel Policies for Growth Tourism for Tomorrow

• Freedom to Travel• ‘Freedom to Travel’ means ensuring that people

have the right to cross international borders safely and efficiently for tourism purposes. It means smarter visa processes, and trusted traveller programmes.

• Policies for Growth• WTTC campaigns for governments to implement

policies that encourage the growth of Travel & Tourism. This means planning and investing in appropriate infrastructure and policies that encourage a healthy business environment

• Tourism for Tomorrow Travel & Tourism is growing faster than any other sector. Our sector

already accounts for 9.5 per cent of global GDP and 266 million jobs. Over the next 10 years Travel & Tourism’s global impact on GDP is set to rise by 4 per cent per annum.

‘Tourism for Tomorrow’ addresses the challenges posed by such growth. It is WTTC’s vision for tourism which responds to the demands of increasing numbers of consumers in the face of shrinking natural resources; it reflects the needs of employees and destination communities; it looks beyond competitive boundaries to strike new alliances; and it recognises the need to start tackling these challenges now.

It’s a vision that understands the need to balance people, planet and profit.

Global Travel Association Coalition

Powering Travel & Tourism into the Next Decade

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